UK Fashion Sales Guide: Style Tips & Best Brands for Women & Men

Looking to nail your style without blowing your budget? My latest guide dives into UK brands with unbeatable sales, along with smart style picks for both women and men. Plus, you'll find direct links to exclusive Tellar content so every purchase fits like it was made for you.

Top UK Brands with the Best Sales

These are the brands in the UK that regularly slash prices—quality remains intact, fit matters, and sales are too good to ignore.

1. Whistles

• Best For: Contemporary tailoring, silk shirts, trench coats

• Sale Window: Up to 50% during January, summer mid-season, and Black Friday

• Style Focus: Invest in longline wool coats or silk blouses—key pieces that lift off-sale outfits

• Find the Right Size: Check out Tellar’s Whistles sizing guide for both women and men for perfect fit every time:➤ Whistles Size Guide – Women & Men

2. Reiss

• Best For: Polished occasionwear—blazers, tailored jackets, and midi dresses

• Sale Window: Mid-season and end-of-season promotions offer up to 60% off

• Style Focus: Go for structured blazers that work from office to evening

• Check Fit Tips:➤ Does Reiss Run Small or Large?

3. Arket

• Best For: Scandinavian minimalist staples, quality woollen coats, organic basics

• Sale Window: Two annual reductions with rare restocks—perfect for scoring knitwear and puffer jackets

• Style Focus: Arrange fine merino knit teamed with tailored wool pants

• See Side-by-Side Fit from COS:➤ Arket vs COS – Fit Comparison

4. Marks & Spencer (M&S)

• Best For: Reliable staples—denim, lingerie, everyday knitwear

• Sale Window: Regular 20–50% off within Autumn/Winter and mid-season events

• Style Focus: Slim-fit jeans, à‑la‑mode lingerie, essential trench coats

• Get Precise Fit Guides:➤ M&S Women’s Wear Sizing Breakdown➤ M&S Men’s Wear Sizing Guide

5. COS

• Best For: Architectural fundamentals—expanded trousers, boxy jackets, sculptural blouses

• Sale Window: Up to 50% off, especially on winter coats and statement dresses

• Style Focus: Stick to timeless neutrals in tailored shapes

• Find Your Size Here:➤ COS Sizing Guide – Men & Women

6. AllSaints

• Best For: Leather jackets, rock‑chic basics, urban outerwear

• Sale Window: 30–50% off across men’s and women’s lines—yes, including jackets!

• Style Focus: Land a biker jacket or asymmetric dress at a steal

• Size Insight Available:➤ AllSaints Size & Fit Guide

7. Finisterre

• Best For: Eco-conscious outdoorwear—technical coats, recycled knitwear, functional layering

• Sale Window: Strong price drops late in winter & summer

• Style Focus: Waterproof jackets make smart practical outerwear investments

• Check Fit Details:➤ Finisterre Fit Guide – UK Edition

8. John Lewis (Anyday & In-House Ranges)

• Best For: Smart-casual wardrobe essentials, accessories, designer collaborations

• Sale Window: Clearance events offer up to 70% off across brands

• Style Focus: Smart shirts and knitwear for everyday and office dressing

• Compare Brand Size Across John Lewis Lines:➤ Search “John Lewis” on Tellar

👗 What to Buy—Women & Men Style Picks

Women’s Must-Have Sale Pieces

• Tailored Coats from Whistles, COS, Reiss: timeless and sale-worthy

• Silk-Blouses & Wrap Dresses from Reiss and Whistles—infuse everyday luxe

• Merino and Wool Knitwear from Arket and COS: core layering winners

• Slim-Fit Denim in M&S and Whistles — everyday comfort with polish

• Leather Accessories from AllSaints & John Lewis: bags, belts, boots

Men’s Wardrobe Essentials

• Structured Blazers: Reiss, John Lewis Anyday—work or wear.

• Fine Gauge Knitwear: Merino, roll-necks from COS or M&S—perfect layering

• Tailored Trousers: COS slate, M&S for work or style updates.

• Leather Boots & Belts: AllSaints and John Lewis deliver high leather at discount

• Casual Shirts: Ladies’ favorites Reiss and Arket do men’s button-downs well too

Best Times to Shop—UK Sale Calendar

Time of YearWhat Goes on SaleBest Brands to Watch Jan (New Year)Coats, boots, knitwearCOS, Whistles, Reiss Spring (Mar–Apr)Tees, shirts, lighter layersArket, Reiss, M&SSummer (Jun–Jul) Dresses, shirts, linen, sandalsWhistles, Reiss, AllSaints Autumn (Sept)Work clothes and knitwearCOS, John Lewis, Reiss Black Friday Site-wide offers across brandsAll listed brands Boxing Day/JanMassive clearance, final markdownsCOS, M&S, Whistles

Style Tips—Look Luxe on Sale

1. Embrace MonochromeDressing in black, navy, camel or grey elevates every discount pick.

2. Layer with StrategyA sweater over a shirt under a coat adds depth—even to sale buys.

3. Mix TexturesWool coats, silk tops, leather accessories: rich visual appeal at low cost.

4. Invest in AccessoriesA leather belt or smart bag from AllSaints or John Lewis pulls an outfit together.

5. Hold Off Trend SplurgesLimit bold, fleeting trends. Instead choose 1–2 low-cost pieces—like a summer floral top.

How to Shop Smart—Tellar Advice

• Prioritise Fit—Always: Use Tellar’s sizing tools to match your real measurements before hitting “buy.”

• Choose Quality Fabric: Even in sale, aim for cotton, wool, silk or organic blends.

• Check Returns on Sale Items: Avoid non-returnable markdowns—Tellar shows you which.

• Don’t Buy Just Because It's Cheap: Ask yourself if a piece fits your capsule wardrobe and style goals.

🔗 Live Tellar Links

1. Whistles Size Guide – Women & Men

2. Reiss Fit Guide – Small or Large?

3. Arket vs COS – Sizing Comparison

4. COS Size Guide – Men & Women

5. M&S Women’s Size Breakdown

6. M&S Men’s Wear Sizing Guide

📱 Stay Connected with Tellar

Follow us for daily fit fixes, outfit inspiration, and brand recommendations:

• Instagram: @Tellarsizing

• Twitter/X: @TellarSizing

• Facebook: Tellar Sizing

Final Thoughts

Successfully shopping UK sales is all about timing, quality, and fit. Use Tellar’s sizing recommendations to avoid wasted spends. Pointer: Invest in statement outerwear and core wardrobe pieces, then fill the gaps with seasonal shapes or trends.

Let Tellar guide your next sale haul—smarter shopping that looks high-end and stays true to you.