Up-and-Coming Luxury Fashion Brands to Watch

These labels blend luxury materials, unique aesthetics, and global appeal, and are reshaping what "luxury" means in 2025.

🇬🇧 Wales Bonner (UK)

• Founded by Grace Wales Bonner, this London-based label fuses European tailoring with Afro-Atlantic references.

• Known for: rich textures, intellectual references, modern gender fluidity.

• Gaining global acclaim for both menswear and unisex elegance.

💬 "Where culture meets couture."

🇩🇪 Ottolinger (Berlin)

• Berlin-based duo known for deconstructed tailoring, sculptural shapes and raw finishes.

• Worn by: Rihanna, Bella Hadid, Doja Cat.

• Think: chaos meets craft — edgy, experimental, and unapologetically cool.

🇫🇷 Ludovic de Saint Sernin (France)

• Ultra-modern takes on sensual minimalism, with a focus on body-conscious fits.

• Reigniting the luxury conversation around gender, form, and fluidity.

• Recently appointed creative director of Ann Demeulemeester (briefly).

🇺🇸 Peter Do (USA/Vietnam)

• Sleek tailoring, architectural lines, and beautiful construction.

• Alumni of Phoebe Philo's Celine — his label is now one of NY’s hottest tickets.

• Known for redefining professional womenswear with edge.

🖤 “Quiet power dressing.”

🇮🇹 The Attico (Italy)

• Founded by Gilda Ambrosio & Giorgia Tordini, it’s maximalist, glamorous and 80s-inspired.

• Think: sequins, feathers, statement heels, and ultra-feminine silhouettes.

• Popular among influencers and A-listers for party dressing.

🇺🇸 Khaite (New York)

• A hybrid of American sportswear and luxury sophistication.

• Loved for: perfect jeans, structured knits, sculpted leather and off-shoulder tops.

• Worn by: Katie Holmes, Hailey Bieber, Rosie Huntington-Whiteley.

🧶 Cashmere knits with cult status.

🇬🇧 16Arlington (UK)

• British-Italian brand with roots in London’s underground party scene.

• Known for sequinned dresses, feather-trimmed tailoring, and playful formalwear.

• A modern update to evening luxury.

🇩🇰 Aeron (Budapest-based, Danish influence)

• Minimal, architectural knitwear with a focus on responsible production.

• Clean lines, neutral tones, strong tailoring — luxury that feels modern and wearable.

🇫🇷 Coperni (France)

• Futuristic, clean designs with high-tech innovation.

• Known for: glass handbags, spray-on dresses (remember Bella Hadid at Paris Fashion Week?).

• The tech-meets-fashion brand of the moment.

🇬🇧 Rejina Pyo (UK/South Korea)

• Blending playful colour palettes with modern tailoring.

• Known for wearable art pieces — thoughtful, slow fashion at its best.

🌍 Others to Watch:

• Commission (NYC): 90s officewear made fashionable again

• A.W.A.K.E Mode (Russia): Avant-garde silhouettes with feminine edge

• Diotima (Jamaica): Celebrating Caribbean craftsmanship with luxury crochet

• Interior NYC: Emerging label with gallery-worthy tailoring

🛍️ How to Shop These Brands With Confidence

Many of these newer designers have unique sizing, experimental fits, or limited-run pieces. To ensure the right fit the first time:

👉 Use tellar.co.uk

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