Vanity Sizing: Why the Label Lies (and What You Can Do About It)
Author: Stylist and brand team at TellarDate: 2025
Vanity Sizing: Why the Label Lies (and What You Can Do About It)
Ever tried on your “usual” size only to find it doesn’t fit at all—while in another shop, the same size is falling off you? Welcome to the frustrating world of vanity sizing.
What Is Vanity Sizing?
Vanity sizing is when brands adjust clothing sizes downward to make shoppers feel better. So that “size 10” pair of jeans? It might actually be cut like a 12 or even a 14. The number’s smaller, the fit’s bigger—and you feel good… until you shop somewhere else and nothing fits again.
Why It’s a Problem
You can’t trust the size on the label
Sizes change from store to store
It causes endless returns and sizing guesswork
It’s confusing, frustrating, and totally avoidable
The Better Way to Shop: Tellar.co.uk
Forget vanity sizing. Let Tellar.co.uk do the hard work for you.
Tellar.co.uk matches your exact body measurements to the size guides of over 1,500 stores to give you your correct size—every time. Whether you're shopping in the UK, Europe, or online internationally, Tellar translates your shape into the right fit across brands.
Reduce returns
Get it right the first time
Save time, money, and frustration
Already know your size in one shop? Tellar can use that to estimate your measurements and recommend sizes in other brands instantly.
Best of All?
Tellar is free and easy to use!
No sign-up headaches. No confusing tech. Just accurate sizing, fast.
Download the Tellar app now or head to tellar.co.uk to get started.
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