What Is Sizing Like at 47 Brand?

By Ella Blake – Senior Fashion Stylist & Founder | Tellar - Always honest, unbiased, & unsponsored post

If you've ever tried to buy a baseball cap online and panicked at the words "one size fits most," you'll know exactly why I'm writing this. 47 Brand sizing largely runs true to US standards — their women's apparel sits in line with what you'd expect from a typical American sportswear label (XS through XL), while their iconic caps are mostly one-size with adjustable strapbacks, with a smaller fitted range for those who like a tighter, more structured crown. In short: it's friendlier than you'd think, but there are a few quirks worth knowing before you click buy.

A Quick Bit of Background

For the uninitiated, 47 Brand (stylised as '47) is a Boston-born sports lifestyle label founded by twin brothers in — you guessed it — 1947. They hold official licensing rights to the MLB, NBA, NFL, NHL, and just about every major US college team, plus partnerships with most of the big European football clubs. So whether you want a Yankees cap, a Liverpool FC hoodie, or a slouchy Red Sox tee for weekend dog walks, this is where a lot of us in the industry quietly source them.

Cap Sizing — The Bit Most People Care About

Honestly, this is the meat and potatoes of any '47 conversation. Most of their bestsellers come in a handful of core silhouettes, and the sizing differs by style:

Clean Up – Their most popular women's pick. Unstructured, slouchy, with an adjustable strapback closure. Fits the vast majority of head sizes and is the one I always recommend first.
MVP – Structured front panel, mid-profile crown, adjustable closure. Sits a touch snugger than the Clean Up but still very forgiving.
Captain – A snapback with a higher, rigid crown. Good for sharper outfits, but if you've got finer or shorter hair like mine, it can feel a bit "perched."
Fitted styles – Sold in standard hat measurements, and these run true. If you don't know your hat size, wrap a soft tape around the widest part of your head, just above the ears.

My honest take: if it's your first '47 cap, start with the Clean Up. I bought a structured snapback in my early twenties expecting to look like an off-duty supermodel. I looked, to quote my sister, "like a removal man on his lunch break." Slouchy adjustable wins every single time.

Women's Apparel Sizing

Their women's range — graphic tees, cropped hoodies, raglan sleeves, branded crewnecks — generally runs true to US sizing, but with a few patterns I've spotted across years of styling clients in it:

T-shirts: True to size in the women's specific cut. The unisex "Franchise" relaxed tees run roomy — size down if you want a closer fit.
Hoodies and crewnecks: Cut relaxed and slightly cropped. If you love that mid-2000s boyfriend-hoodie energy, stick to your usual size. For something nipped in, drop one.
Tanks and long sleeves: Bang on standard sizing, no surprises.

Fabric quality is genuinely a step above a lot of licensed sports apparel — a soft cotton blend with enough weight that it holds shape after washing, unlike the cardboard-stiff or paper-thin extremes you sometimes get from team merch.

What to Pair It With — The High Street Edit

Hat-and-hoodie dressing only really works when the rest of the outfit is pulling its weight. These are the high street brands I lean on most when styling a cap-led look:

Gap – Their high-rise straight jeans and oversized hoodies are practically engineered for a sports cap. The denim quality has quietly become very good again.
Abercrombie & Fitch – Now genuinely brilliant for elevated casual basics. Their sweatpants and curve-love jeans are something of a stylist secret.
Hollister – Best for soft-touch tees and joggers if you want that low-key American vibe to match the cap.
Urban Outfitters – Vintage-wash graphic tees and baggy jeans that sit beautifully under a slouchy hoodie.
Superdry – Surprisingly good zip-throughs and bombers if you like a sportier, logo-led casual look.
Sweaty Betty – Their power leggings and quilted gilets dress a cap up into something Sunday-brunch worthy.
Calvin Klein – A cotton bralette peeking under a cropped hoodie is a look I've styled probably fifty times this year.

Two Independent Picks I'm Loving Right Now

Percival – A London-based indie with brilliantly weird embroidered knits and witty casualwear. Their sweatshirts pair beautifully with a plain '47 cap and instantly de-bro the whole outfit.
Hikerdelic – Quirky UK label with a retro outdoor-meets-streetwear feel. Their fleeces and printed tees have personality without screaming "branded."

Premium and Luxury Options

All Saints – Premium pick for leather jackets and lived-in tees that elevate any cap-and-jeans combo.
Tommy Hilfiger – Sits between high street and premium. Pure American sportswear DNA, a similar spirit to '47 but more polished.
Acne Studios – Luxury. Their face-logo beanies and chunky knits live in similar streetwear-meets-fashion territory.
Golden Goose – Lived-in trainers and oversized hoodies. Expensive, yes, but the silhouette pairs effortlessly with a slouchy '47 cap.

The Honest Stylist Verdict

'47 is one of the few licensed-sports labels that consistently nails the fashion side of the equation. Sizing is reliable, fabric is good, and the cap range has enough variation to suit almost every face shape and hair situation. My one piece of advice: ignore the urge to size up on hoodies because they "look oversized in the photos" — they already are. Stick to your size, save yourself the return.

How Tellar Saves You the Faff

After years of stylist returns drawers full of "almost right" pieces, I built Tellar.co.uk — the UK's leading sizing tool. Your body, exactly matched to 1,500+ brands instantly. Never squint at a size guide again.

Measure once using bust, waist, hip, or an existing brand size you trust — tellar.co.uk
Use the Store Size Lookup for your precise size at COS, Reiss, Everlane, Arket, and more — tellar.co.uk/store-size-lookup
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And once you're set up, dive into the Tellar Fashion Hub — a library stacked with free posts from our top stylists. Honest. Unbiased. Independent. Always free.