What Is Sizing Like at Annorlunda?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Annorlunda sizing runs true to standard UK sizing — so in most cases, your usual size is the one to go for. That said, as with any brand, there are a few things worth knowing before you click add to basket, especially if you're shopping via ASOS where they're primarily stocked in the UK.

I first came across Annorlunda a few years back whilst hunting for something a bit different for a Friday night out — and the name itself was almost a sign. It literally means "different" in Swedish. I picked up one of their satin co-ord sets, ordered my usual size 10, and it genuinely fit like a dream. Clean lines, a great drape, and that effortlessly cool Nordic feel I'd been after for ages. So I'm a fan — but let me give you the full picture on sizing so you don't have to learn the hard way.

About the Brand: What Is Annorlunda?

Annorlunda is a Scandinavian-born fashion label that sits in that lovely sweet spot between trend-driven and quietly minimal. Think sleek silhouettes, interesting fabrics, a largely neutral colour palette, and that Nordic street-style vibe that makes everything look intentionally put-together rather than try-hard. They do co-ord sets, printed separates, flowy skirts, slouchy knits, flared trousers, and the odd bit of faux-fur trim thrown in for seasonal edge.

In the UK, Annorlunda is most easily found through ASOS, which is where the majority of shoppers will encounter them. Sustainability is also very much baked into the brand's identity — many pieces are made using recycled materials and eco-conscious practices. It's the kind of brand you'd discover through a Scandi street-style account and promptly fall down a rabbit hole ordering from.

How Does Annorlunda Sizing Work?

The good news? Annorlunda follows standard European sizing, which maps neatly onto UK sizing. As a Scandi label, they're used to dressing women across multiple markets, so their patterns tend to be well-proportioned and consistent. Here's what I'd keep in mind:

Generally true to size — if you're a UK 10, order a UK 10. There's no dramatic vanity sizing at play here.
Structured pieces (tailored blazers, co-ord trousers, fitted knits) can feel slightly snug across the bust or hips on curvier frames — it's worth sizing up if you're between sizes on anything with a defined cut.
Relaxed and flowy styles — their wider-leg trousers, oversized knits, and slip skirts tend to be generous. I'd stick with your usual size or even size down if you prefer a more fitted look.
Co-ord sets can be tricky — the top and bottom may suit different sizes if you're not proportioned the same top to bottom. Don't feel obliged to buy them as a set if they don't both fit.
Fabrics matter — their satin and recycled polyester pieces have minimal stretch, so if you're between sizes in one of these, go up. Their knit styles have more give.

A Note on Buying Annorlunda via ASOS

One thing to be aware of when buying Annorlunda through ASOS is that you're shopping on a platform that stocks 850-plus brands — all with slightly different sizing standards. The product pages usually include a size guide specific to the brand, so always check this rather than defaulting to your standard ASOS Design size, which can vary significantly.

Customer reviews on ASOS product pages are genuinely useful here. If three people in a row have said "ordered my usual 12, fits perfectly," that's about as reliable as it gets. Use that information.

If You're Between Sizes at Annorlunda

My honest advice: size up rather than down when in doubt. The brand's aesthetic is built on clean, relaxed lines — a slightly roomier fit reads as intentional, whereas anything too tight kills the whole Scandi effortless vibe they're going for. I once made the mistake of squeezing into a too-small pair of their wide-leg trousers (classic overconfidence on my part) and it just looked wrong. The whole point of that silhouette is ease.

Similar Brands If You Can't Find Your Size

If Annorlunda is out of stock in your size — or if you're after something with a similar aesthetic at a different price point — here's where I'd look:

High Street Options:

COS — the obvious comparison. Swedish sibling to H&M with the same architectural simplicity and neutral palette. Sizing is consistent and reliable.
Mango — particularly strong on the co-ord sets and printed separates front. Mediterranean rather than Nordic, but the clean minimalism crosses over beautifully.
Jigsaw — for the more refined, considered take on Scandi dressing. Beautifully cut, sizes run fairly true, and the quality feels a notch above most high street.
Whistles — a brilliant UK option for clean tailoring and interesting fabrics. Generally true to size, slightly generous through the body.
Massimo Dutti — if you want the Annorlunda energy but in something you could wear to the office on Monday. Sizes true to standard UK sizing.
Me&Em — particularly good for the grown-up, considered version of Scandi minimal. Slightly more investment but the quality is there, and sizing is consistent.
Arket / Urban Outfitters — for the trend-forward pieces like faux-fur trims and flared trousers, Urban Outfitters carries similar energy with a younger edge.

Premium:

Reiss — sleek, polished, and surprisingly aligned with the Annorlunda aesthetic on structured pieces. Sizing is consistent and runs true.
Claudie Pierlot — French rather than Scandi, but the same appreciation for beautiful fabrics and clean silhouettes. Lovely for elevated dressing.

Luxury/Designer:

Max Mara — the master class in Nordic-adjacent minimalism. If Annorlunda is your gateway drug, Max Mara is the destination. Sizing runs slightly narrow through the shoulders.

Independent Picks (left field, worth knowing):

Stine Goya — a Copenhagen label that does beautiful, textile-driven pieces. More colour than Annorlunda, but the same Scandi design DNA and strong editorial quality. Available online and in select UK stockists.
Baum und Pferdgarten — another Danish brand worth bookmarking. Graphic, bold, and brilliantly designed. They bridge the gap between wearable and directional in a way few brands manage. Sizes true to standard EU/UK.

Never Guess Your Size Again — Use Tellar

One of the trickiest things about shopping brands like Annorlunda — especially when you're buying through a platform like ASOS — is that you're often working with limited sizing information. That's exactly what Tellar.co.uk was built to fix.

Tellar is the UK's leading clothing sizing tool, and it's completely free. Here's how it works:

Measure yourself once — bust, waist, and hip (or use an existing brand size you already know fits you).
Use the Store Size Lookup tool to instantly find your size in over 1,500 brands — from Annorlunda and COS to Reiss, Whistles, and beyond.
No downloads, no subscriptions, no faff — it works directly in your browser.

The Tellar Fashion Hub also has a full library of free posts from our stylists — honest, unbiased, and unsponsored. Style advice, brand guides, best buys, and more. Always free.

Find Your Size at Annorlunda & 1,500+ Brands →

The Bottom Line on Annorlunda Sizing

Annorlunda is a brand that rewards shopping with a bit of consideration — but not much. Stick to your standard UK size, read the product description for fabric and cut details, and size up if you're between sizes or buying anything without stretch. The quality is genuinely good for the price point, the aesthetic is as close to Scandi cool as you'll get without flying to Stockholm, and the pieces wear beautifully.

If sizing uncertainty is holding you back from buying, just jump on Tellar's Store Size Lookup and remove the guesswork entirely. Life's too short for returns.

More from the Tellar Fashion Hub:

The Ultimate Clothing Sizing Guide — everything you need to know about how brands differ and how to find your fit.
Jeans Trends 2026 — the cuts, washes, and silhouettes worth shopping right now.
Ultimate Guide to Dresses & Best Buys — styles, shapes, and where to shop across every budget.
Ultimate Guide to Jackets & Best Buys — from structured blazers to relaxed outerwear, the definitive jacket edit.