What Is Sizing Like at Apricot?

By Ella Blake – Fashion Stylist | Tellar Fashion Hub – Always honest, unbiased & unsponsored.

Apricot is cut broadly true to UK sizing, so for most pieces you can confidently order your usual size — but the fit does shift noticeably between styles, and that's the bit worth understanding before you press buy. It's an affordable, feminine label built around floaty dresses, everyday basics with a twist and a lot of soft, drapey fabric, and the way that fabric behaves is what trips people up far more than the sizing itself.

I'll be honest — Apricot is one of those brands I have a real soft spot for, partly because it's where I learnt an early styling lesson the hard way. Years ago I bought a gorgeous tiered midi dress in my "safe" size, didn't account for how much the fabric would float, and turned up to a summer lunch looking like I was wearing a very pretty tent. Lovely dress, wrong read on the cut. So let me save you that moment.

The short answer: order your usual size

For the bulk of the Apricot range — jersey tops, everyday dresses, knitwear and casual separates — take your normal UK size and you'll be spot on. Their size guide runs from a UK 6 right up to a 28, and the measurements are honest, so if you've measured your bust, waist and hips you can trust the chart. Where it gets interesting is the style-by-style detail.

Where the fit shifts — style by style

Floaty & tiered dresses: These are Apricot's signature, and the volume is intentional. They run true to size on the shoulders and bust but billow generously through the body. Stay with your usual size — sizing up here is what creates the "tent" effect.
Fitted & bodycon styles: The ribbed and jersey body-conscious pieces are cut close. If you're between sizes or carry a little more on the hips, size up one for comfort.
Knitwear: Generally true to size with a relaxed, cosy drape. Lovely as-is, but if you like a neater line, consider sizing down.
Trousers & tailoring: The most variable category. Some palazzo and wide-leg styles run roomy through the waist, so check the garment measurements rather than relying on the label number.
Occasionwear: Runs true to size but often with a fixed waist seam, so prioritise your waist measurement over your dress size here.

A quick word on fabric

Apricot leans heavily on soft, lightweight, drapey fabrics — which is exactly why it photographs so beautifully and why it can catch you out. Drape adds the illusion of volume, so when in doubt, stick to your true size and let the fabric do the floating. The single biggest mistake I see clients make with Apricot is over-sizing because the fabric "looks big" on the model. It isn't big — it's flowing. Trust the chart.

If you love Apricot, you'll love these too

Apricot sits in that brilliant sweet spot of feminine, on-trend and genuinely affordable. If you want to widen your options without losing that aesthetic, here's where I'd send you — all chosen specifically for how well they sit alongside Apricot:

On the high street:

Oasis — feminine prints and floral dresses with a slightly more polished finish; true to size.
Roman Originals — brilliant for floaty occasion and everyday dresses across a wide size range, very Apricot-adjacent.
Yumi London — vintage-inspired, print-led pieces with the same romantic feel.
Joe Browns — boho detailing and statement prints if you love Apricot's more eclectic side.
Quiz — strong on affordable occasionwear and going-out dresses; cut a touch closer, so check the fit.
Sosandar — a step up in quality with grown-up, flattering cuts; superb for workwear and dresses.
Wallis — reliable, easy-to-wear pieces with a softly tailored finish, true to size.

Premium picks worth the stretch:

Hope & Ivy — beautifully made occasion and bridesmaid dresses with the floaty romance turned all the way up.
Ghost London — that signature liquid satin drape, endlessly elegant and a genuine wardrobe investment.

Independent finds I rate:

Kitri — a London independent doing distinctive prints and grown-up feminine silhouettes in small drops.
Never Fully Dressed — another London label, bold and joyful, brilliant for statement dresses you won't see on everyone else.

My honest verdict

Apricot is one of the easier brands to shop once you understand it: order your usual UK size, ignore the fabric's optical illusions, and pay closer attention to the waist than the label number on tailoring and occasionwear. Get that right and it delivers genuinely lovely, feminine pieces at a price that's hard to argue with.

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