What Is Sizing Like at Asket?

Asket fits true to size through the body, cut on the slim-but-not-skinny side. The clever bit is the second dimension — you pick your size (XS–XXL) and a length (Short, Regular, Long). Get both right and it fits better than most off-the-peg clothing you'll ever own. Everything's pre-washed and pre-shrunk, so what you try on is what you keep.

The Size × Length system, explained properly

Most brands give you Small, Medium, Large and hope your proportions cooperate. Asket flat-out refuses to do that. Their tops come in a grid: your usual size across (XS to XXL) and a length option down (Short, Regular, Long). That's up to fifteen versions of a single T-shirt.

The length dimension doesn't just yank the hem down — it adjusts the body length and the sleeve length together, by a couple of centimetres, without wrecking the intended silhouette. So you're not choosing "bigger," you're choosing the version cut for your height.

Regular — the default. If you're roughly 5'8"–5'11" and averagely proportioned, start here.
Long — my go-to recommendation for anyone 5'11" and up, or blokes with a longer torso and arms. It's the setting that stops tees and shirts riding up when you move.
Short — genuinely useful if you're 5'7" and under, or short in the body. It stops shirts pooling at the waist and sleeves swallowing your hands.

Pick your body width first (the number that fits your chest), then correct for height with the length. That's the whole game.

Tees, shirts and knitwear

Asket's signature tee is the benchmark. It fits true to size, sits close without clinging, and the collar is twin-stitched so it won't "bacon" and curl after a few washes — a small detail that tells you where the money's gone. The Oxford shirts are the same story: true to size in the body, and the Long length is a revelation if you've spent years untucking shirts that were an inch too short.

Knitwear runs true and trim. If you like a slouchier jumper to layer over a shirt, that's the one garment I'd say size up on for deliberate roominess — otherwise stick to your number.

Trousers, chinos and denim

Trousers work on a different but equally sensible logic. Instead of length, you get up to three fits — Slim, Regular and Loose — and then choose waist and inseam like proper trousers should be sold.

Slim — mid-rise, tapered leg, a hint of stretch on the chinos and most denim. Modern without being sprayed on.
Regular — a clean, straight cut that suits almost everyone and dresses up or down.
Loose — mid-rise with a straight, roomier leg for that current relaxed silhouette.

The denim comes up true to your measured waist. If you're between two fits, I'd size the fit, not the waist — go Regular over Slim before you go up a waist size.

Who Asket suits (and the one honest caveat)

This is a brand for the man building a proper capsule — a lean wardrobe of excellent, quiet pieces rather than a cupboard full of logos. The palette is all earthy neutrals, so everything talks to everything else. If that's you, you'll love it.

The caveat: it's premium pricing for basics, and the "wide shoulder on outerwear" grumble is real on a couple of the coats — an overcoat should sit a touch beyond the shoulder, but check the seam if you've a narrow frame. For tees, shirts and knitwear, though, the fit precision is genuinely hard to beat.

How I'd style it

Asket is a minimalist's dream, and the trend right now is playing straight into its hands — quiet luxury, tonal dressing, and the death of the loud logo. Here's how I put it to work:

The tonal uniform: ecru tee, oatmeal overshirt, stone chinos, white trainers. Three neutrals, one silhouette, endlessly repeatable.
Smart-casual, sorted: a Long-length Oxford shirt untucked over slim dark denim, with a merino crew slung over the shoulders for evening.
Layer with texture, not colour: when everything's neutral, let a chunky knit, a brushed twill or a wool coat do the heavy lifting. Texture is the new pattern.

Seven brands to know if you love Asket

Once you've got the fit dialled, these are the labels I send Asket devotees toward — with a note on how each one fits by comparison.

High street

Arket — the closest high-street cousin to Asket's whole ethos. Scandinavian, restrained, brilliant everyday essentials. Fit is true to size but a touch more relaxed and boxy — size down if you want Asket-level closeness.
COS — for the design-led end of your wardrobe: architectural cuts and clever fabrics. Runs generous and often intentionally oversized, so read each product's fit note rather than defaulting to your usual.

Independent & boutique

Colorful Standard — Danish organic-cotton tees and sweats in a proper rainbow of shades. Classic regular fit, true to size, heavyweight and hard-wearing — the fun colour to Asket's neutral discipline.
Norse Projects — Copenhagen minimalism with a bit more attitude. The Niels tee and Aros chinos fit true with a slightly relaxed contemporary cut; a natural half-step up from Asket.
Wax London — British, thoughtful, and the home of the cult Dinton overshirt. Fits regular-to-relaxed, true to size; the label to reach for when you want texture and personality over pure blank-canvas basics.

Designer & luxury

Margaret Howell (and MHL) — the British standard-bearer for quality-first minimalism. Cuts run generous and easy, so if you like Asket's precision you may want to size down for a cleaner line.
Lemaire — French quiet luxury with famously draped, oversized silhouettes. Beautiful, but a completely different fit philosophy to Asket — many buyers size down one or even two. Try before you commit.

Never guess your Asket size again

Asket's Size × Length grid is brilliant — but only if you pick the right box. That's exactly what Tellar is built for. We're the UK's leading sizing tool: measure yourself once, and we match your body to 1,500+ brands instantly. No more squinting at size charts, no more £50 return-postage headaches.

Measure once — use bust, waist, hip, or an existing brand size you already own.
Look up any store — get your precise size in Asket, COS, Arket, Everlane, Reiss and more.
Shop with confidence — fewer returns, better-fitting buys, less faff.
Always free — works in your browser, nothing to download.

Find my Asket size → How to measure

And when you're done, dig into the Tellar Fashion Hub — a growing library of free posts from our stylists. Honest, unbiased, independent and always free: style advice, top picks and the best brands, with never a sponsored word.

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Written by Marcus Bell, Senior Menswear Stylist for the Tellar Fashion Hub. Always honest, always unbiased, always unsponsored.