What Is Sizing Like at ASOS Kenya?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased, & unsponsored post

ASOS Made In Kenya runs true to size across most of its pieces — but there are a few things worth knowing before you order, particularly if you're eyeing one of those bold bodycon dresses or a relaxed wide-leg trouser. This isn't your standard ASOS own-brand. It's a limited-edition ethical collection with its own distinct silhouettes, fabrics, and personality — and the fit reflects that.

What Actually Is ASOS Made In Kenya?

If you haven't come across it before, ASOS Made In Kenya (often shortened to "ASOS Kenya") is a collaboration between ASOS and SOKO Kenya, an ethical clothing manufacturer based in Nairobi. The partnership started back in 2010 and has produced seasonal limited-edition drops ever since. Each collection is designed in London and then cut and manufactured by skilled artisans in Kenya — many of them women who've trained through SOKO's own stitching academy.

The aesthetic? Think bold African-inspired prints, vibrant colour combinations, statement co-ords, maxi dresses, paperbag trousers and cloaks. It's unisex, it's eye-catching, and honestly it's one of the more joyful fashion stories out there. I genuinely got excited the first time I clocked the leopard stripe maxi dress — it was the kind of piece that makes you stop mid-scroll.

How Does the Sizing Run?

On product pages, ASOS Made In Kenya pieces are typically listed as "regular fit, true to size" — and from what I've seen and heard from customers, that's largely accurate. Unlike ASOS's own design line (which can run slightly generously), Kenya pieces tend to be cut cleanly to standard UK sizing without much excess room.

Here's a quick breakdown by garment type:

Maxi and midi dresses: True to size. The bodycon styles hug your frame exactly as intended — if you're between sizes, I'd go up one for comfort.
Wide-leg and paperbag trousers: These have a more relaxed, forgiving fit. Standard UK size works well; the paperbag waist is adjustable so it accommodates different proportions.
Co-ord sets (shirts and shorts): True to size but note these are designed with a boxy, unisex silhouette — don't be alarmed if it's roomier than you expected. That's the point.
Cloaks and oversized outerwear: Size down if you want a neater fit; size as normal if you like it loose and draped. I personally always go true to size on these — the drama is the whole appeal.
Jersey pieces (tees, embroidered tops): Run slightly relaxed. Go your usual size unless you prefer a very fitted look, in which case consider sizing down.

The Fabric Factor

One thing that genuinely sets this collection apart is the fabric quality. Because pieces are handmade in small runs, you're not dealing with the mass-produced feel of standard high-street garments. Most pieces are made from 100% cotton or lightweight woven fabrics — some include hand-woven textiles or embroidery details. Cotton wovens do have a little give after wear, so if you're between sizes, err on your usual rather than sizing up.

I will say this: I once ordered a tiered midi from the collection in my usual size 10 and it fit beautifully straight out of the parcel. No faff, no returns. That doesn't always happen with ASOS, so it was a win.

My Styling Tips for ASOS Made In Kenya Pieces

Because the prints are so bold, the most effective styling approach is almost always to let the garment do the talking. Here's how I'd approach it:

Wear a print dress or co-ord with minimal accessories — gold hoops and a neutral sandal is all you need.
If you're styling the cloak, pair it over a simple white tee and tailored trousers to balance the drama.
Wide-leg print trousers look incredible tucked into the waistband with a fine-knit white or black vest.
Mix a print shirt from the collection with straight-leg jeans for an effortless daytime look — the unisex cut makes this surprisingly wearable.
Bodycon dresses: trust the true-to-size guidance. Don't size up out of habit — they're designed for your measurements.

Where Does It Sit in Terms of Availability?

This is worth flagging: ASOS Made In Kenya drops are limited edition. Because the collection is handmade in small numbers, stock goes fast and once it's sold out, it's sold out. The current range has been appearing in and out of stock on ASOS — so if you see something you love, I'd genuinely recommend not waiting. I've been burned more than once by going back to "just double check" and finding my size gone. Classic.

Shop the Look: Brand Recommendations by Budget

If you love the bold print, ethical-fashion energy of ASOS Made In Kenya, here are my top picks for brands that deliver a similar vibe across all budgets:

High Street Picks:

Mango — consistently excellent for bold print co-ords and statement dresses, particularly in the spring/summer collections. Great quality for the price.
Zara — their limited-edition print pieces move fast but are worth checking regularly. The silhouettes often echo that relaxed, effortless aesthetic.
Anthropologie — gorgeous for printed midi dresses and unique woven pieces. Slightly more investment than pure high street but brilliant quality.
Monsoon — often overlooked but genuinely brilliant for bold prints and occasion-worthy dresses. Their ethical credentials are also increasingly strong.
Urban Outfitters — excellent for unisex co-ords, printed shackets and statement trousers with a very similar bold-print energy.
Oliver Bonas — brilliant for print dresses and co-ord sets with an independent, considered edge. Always underrated in these conversations.
Warehouse — a great source of bold print dresses that compete well with ASOS Kenya's aesthetic at an accessible price point.

Premium Picks:

Whistles — for elevated print pieces with a cleaner finish. Their maxi dresses and relaxed trousers feel sophisticated without being stuffy.
Me&Em — excellent for premium print separates that actually wash well and hold their shape. A worthwhile investment if you wear bold prints regularly.

Luxury / Designer:

Max Mara — for a luxury take on statement silhouettes, their print occasionwear is unmatched. Worth it as a forever-piece.

Independent & Niche Picks (my two fresh finds for this post):

Lisou — a London-based independent brand doing the most beautiful silk print dresses and separates. Slightly premium price but the prints are genuinely breathtaking and the ethics are solid.
Ankara London — a UK brand specialising in African wax print clothing made by British-Nigerian designers. If you love the ASOS Kenya aesthetic, this is the natural next step. Vibrant, considered, and beautifully made.

Never Guess Your Size Again — Try Tellar

One of the trickiest things with limited-edition collections like ASOS Made In Kenya is that once you order the wrong size, you might not get a second chance. That's exactly why I always recommend using Tellar.co.uk before you buy.

Tellar is the UK's leading sizing tool — it matches your exact measurements to over 1,500 brands instantly, so you never have to squint at a size guide or second-guess yourself again. It's completely free, no downloads, works straight in your browser.

Measure once using bust, waist, hip — or input an existing brand size you trust
Use the Store Size Lookup tool to get your precise size across ASOS, COS, Reiss, Arket, Everlane and 1,500+ more
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Plus, the Tellar Fashion Hub is packed with free, honest style guides from our team of stylists. No sponsorship, no agenda — just genuinely useful fashion advice. Visit Tellar →