What Is Sizing Like at BeYou?

BeYou sizing is generally true to UK sizing — but like any brand offering a wide range of styles and stretch fabrics, there are some nuances worth knowing before you buy. Whether you're shopping their curve-hugging jersey dresses, relaxed loungewear, or casual separates, getting the right size first time makes all the difference. And believe me, I've learned that the hard way.

Who Is BeYou, Exactly?

BeYou is an accessible, budget-friendly womenswear brand stocked primarily through Studio and the Frasers Group family of retailers. Think affordable everyday pieces — jersey dresses, lounge sets, summer kaftans, casual basics — with a strong leaning towards inclusive sizing. They regularly stock up to a size 26, sometimes beyond, which immediately puts them in a different bracket to a lot of high street names. It's the kind of brand I'd genuinely recommend to someone who wants decent everyday pieces without spending a fortune.

Does BeYou Sizing Run True to Size?

For the most part, yes — BeYou follows standard UK sizing and most women find their usual size works well, particularly in tops, kaftans, and relaxed-fit pieces. That said, fit isn't one-size-fits-all across every style in their range. Here's what I've noticed, both from my own experience and the feedback I hear regularly:

Jersey and stretch styles — generally forgiving and true to size. A size 14 is a size 14. Brilliant for the basics.
Bodycon and fitted dresses — these are cut closely around the waist and hips. If you carry more volume through the hips or thighs, you may want to size up.
Loungewear and co-ords — usually roomy and relaxed by design, so some women prefer sizing down here, especially if they're between sizes.
Structured or rigid-fabric trousers — if there's no stretch in the fabric, the hips and seat can feel tighter than the waist suggests. Always worth checking fabric composition before ordering.
Kaftans and swing styles — typically very generous. Sizing down is an option if you want a slightly more shaped look.

I once ordered a pair of BeYou wide-leg trousers in what I thought was my usual size — and while the waist sat perfectly, the hips were unexpectedly snug because the fabric had absolutely zero stretch. Lesson learned: always check the fabric details. Stretch fabrics are your best friend when sizing at BeYou; rigid wovens less so.

What Size Range Does BeYou Offer?

One of the things I genuinely like about BeYou is the size range. They typically run from a UK 8 right through to a UK 26, with some styles going even further. It's rare to find a budget brand that takes inclusive sizing this seriously, and for that alone, they deserve credit. The extended sizes are also available across most of the core range — not just one or two token pieces — which makes it a genuinely useful brand to know about.

Tips for Shopping BeYou Online

Shopping for BeYou online is straightforward, but a few tips will help you nail your size without the hassle of returns:

Always check the fabric content in the product description — stretch fabrics (elastane, jersey) are more forgiving; woven or rigid fabrics aren't.
If you're between sizes, size up in bodycon or fitted dresses.
For loungewear and co-ords, stick to your usual size or size down if you prefer a more fitted look.
Check customer reviews — especially for more fitted styles — as they often flag if a particular piece runs small or large.
Use Tellar's Store Size Lookup for a personalised size match based on your actual measurements.

BeYou Alternatives: What to Shop If You Want More

BeYou is a great entry-level option, but if you want to invest a little more — or try a different aesthetic — here's how I'd layer up from high street to designer:

High Street

ASOS — brilliant for extended sizing, endless styles, and fast delivery. The ASOS Curve range is particularly well developed and a genuine step up in terms of trend-led design.
New Look — affordable and size-inclusive with a good selection of jersey basics, casual dresses, and loungewear that sits in a very similar market to BeYou but with broader trend coverage.
M&S — if you want better fabric quality at still-reasonable prices, M&S womenswear has come on enormously in recent years. Their jersey dresses and casual separates are particularly good for curvy figures.
River Island — great for going-out pieces and on-trend styles with a solid curve range. Sizing tends to be consistent and the quality feels a notch above budget fast fashion.
Next — a solid choice for everyday basics with genuinely reliable sizing. Good petite and tall options too, which BeYou doesn't offer.
Fat Face — ideal if you want something slightly more relaxed and outdoorsy. Sizing is consistent and the quality of their jersey pieces especially is excellent.
Boden — love Boden for their fun prints and brilliant basics. Sizing is reliable and they offer petite, regular, and long lengths. A real step up in fabric quality for the price.
Phase Eight — for when you want casual pieces that feel a bit more considered. Great jersey dresses, classic fits, and reliable sizing make this a regular go-to for me when the occasion calls for it.

Premium

Whistles — one of the best mid-range brands for understated, well-cut womenswear. Their basics and jersey pieces are genuinely beautiful and the fit is consistently excellent.
Reiss — if you want investment casual pieces that will last years, not just a season, Reiss is worth the spend. Particularly great for tailored separates and elevated knitwear.

Luxury / Designer

Max Mara — the gold standard for luxurious, well-structured everyday dressing. If you're looking for a classic piece you'll wear forever, the Max Mara Leisure line is beautifully made and more accessible in price than their mainline collection.

Independent Picks — Worth Knowing

Sosandar — a brilliant independent UK brand that's grown rapidly because it genuinely understands what women over 30 want to wear. Great sizing, lovely fabrics, and styles that feel current without being trend-chasing. A real find.
Wolf & Whistle — an indie UK label that does genuinely size-inclusive curve fashion with real personality. Gorgeous prints, flattering cuts, and the kind of brand you feel good about supporting.

Stop Guessing Your Size — Use Tellar

Tellar.co.uk is the UK's leading free sizing tool. Measure once — bust, waist, hips, or just use a brand you already know — and get your precise size across 1,500+ brands instantly. No downloads, no subscriptions. Just brilliant sizing, always free.

The Tellar Fashion Hub is also home to a full library of honest, unbiased style advice from our in-house stylists — covering every brand, every body shape, every occasion.

Visit Tellar.co.ukFind My Size in BeYou