What Is Sizing Like at Brave Soul menswear?

Straight to it: Brave Soul runs slightly small and leans towards a slim, contemporary cut. For most men your usual UK size will be spot on in tees, jersey and basics — but you'll want to size up in structured jackets, bombers and puffers if you like any room to layer.

The quick verdict, by category

Tees, jersey & sweats: true to size in length, but often a touch narrower across the chest. If you're broad through the shoulders, take the next size up.
Shirts (Oxford & casual): these vary more than you'd expect — some come up generous and loose, others slim. Always check the specific chest measurement rather than the letter on the label.
Jackets, bombers & puffers: the slimmest and shortest cut in the whole range. Many have a cropped silhouette, so taller lads should double-check torso and sleeve length before buying.
Loungewear & basics: the closest thing to a standard high-street fit, so no surprises here.

A quick word from experience

I once grabbed a Brave Soul bomber in my "safe" medium for a shoot, assumed it'd fit like every other medium in my wardrobe, and ended up with a jacket that finished a good inch too high and pinned my arms the second I reached for anything. Lesson learned — with trend-led brands the number on the label tells you very little. The redemption came a week later: I sized up to a large, and it sat perfectly with a hoodie underneath. That's the whole game with Brave Soul. Measure, don't assume.

How it compares to brands you already own

Brave Soul sits close to Bershka and Topman on fast-fashion sizing, but runs more fitted than H&M and noticeably slimmer than New Look. Sleeves also tend to run a touch shorter than Topman's — worth knowing if you've got long arms.

How to style it and what's on trend

Brave Soul is at its best doing exactly what it's built for: accessible, trend-led casualwear. A few pointers I'd give any client right now:

Lean into the cropped bomber worn over a longline tee for that layered street silhouette.
Treat the puffer as your statement piece and keep everything underneath plain and clean.
Stick to a tight colour palette — black, stone, khaki — and let the fit do the talking.

Brands I'd recommend alongside Brave Soul

High street

Bershka — near-identical trend-led cuts and price point, ideal for topping up basics without overthinking it.
River Island — slightly sharper tailoring if you want the same casual look dressed up a notch.

Independent & boutique

The Couture Club — streetwear-meets-glam, the natural step up from Brave Soul's aesthetic.
Weekend Offender — British casual heritage, better fabrics and a genuine cult following.

Designer & luxury

C.P. Company — the benchmark for elevated outerwear and clever technical detailing.
Stone Island — iconic streetwear-luxury when you're ready to invest in one serious jacket.

Never guess your Brave Soul size again

Because Brave Soul's fit shifts so much between categories, it's the perfect brand to buy through Tellar. Tellar.co.uk is the UK's leading sizing tool — measure once and your body is matched instantly to 1,500+ brands, so you never squint at a size guide again. A free, honest, unbiased Fashion Hub sits alongside it, covering every fashion query you can think of.

Measure once using chest, waist, hip, or your existing brand size.
Use the Store Size Lookup to get your exact size in Brave Soul, COS, Reiss, Arket and more.
Shop with confidence — no guesswork, fewer returns, better-fitting buys.
Always free, no download needed — it works straight in your browser.

Find my Brave Soul size How to measure

More from the Tellar Fashion Hub

Honest. Unbiased. Independent. Always free — style advice, top picks and the best brands, all from our stylists.