What Is Sizing Like at Daily Paper? A Stylist's Honest Guide

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Daily Paper runs large — especially on women — and for most relaxed or oversized pieces, you'll want to size down at least one size from your usual. That's the short answer. But having shopped the brand properly (and made a couple of expensive mistakes along the way), there's a bit more nuance to it depending on what you're buying.

What Is Daily Paper — And Why Does It Matter for Sizing?

If you haven't come across Daily Paper yet, it's a Amsterdam-born streetwear brand with deep roots in African culture and heritage. Founded in 2012 by three friends with a shared love of music, art and fashion, it's grown into one of Europe's most exciting contemporary labels — think bold graphic prints, rich earthy tones, oversized silhouettes and a real sense of cultural storytelling in every piece.

The reason sizing matters so much here is that the brand's entire design DNA leans into a relaxed, often unisex aesthetic. Most pieces aren't cut to a traditional women's fit. A lot of them are designed to feel roomy, draping loosely across the body — and that's brilliant when you know how to navigate it. When you don't, you end up swimming in a hoodie that makes you look like you've borrowed your older brother's wardrobe. (Ask me how I know.)

Does Daily Paper Run True to Size?

Not consistently — and that's the key thing to understand before you spend. Here's how it breaks down by garment type:

Hoodies, sweatshirts and oversized tops: Definitely size down. These are cut with a deliberately boxy, generous fit. If you're usually a medium, go for a small. The proportions are designed to be relaxed, not fitted, so going down a size gives you that effortless streetwear silhouette rather than a shapeless blob.
T-shirts: Mostly true to size, though the cut is still on the roomier side. Stick to your usual size unless you actively want an oversized look — in which case, size up.
Trousers and wide-leg cuts: Generally true to size at the waist, but the leg is often very wide — that's intentional. Don't be alarmed; it's part of the aesthetic.
Dresses and more fitted pieces: Take your usual size. The few more structured or tailored pieces in the range tend to be truer to standard European sizing.
Crop tops and fitted blouses: True to size — these are the exception to the "size down" rule.
Jackets and outerwear: Size down if you plan to wear just a light layer underneath. The cut is relaxed and boxy across most styles.

Daily Paper Women's Size Conversion Guide

Daily Paper uses standard European sizing, so here's a quick reference to help you translate your usual UK size:

My honest tip: if you're on the border between two sizes, always go with the smaller one at Daily Paper — particularly for anything with a relaxed or unisex fit.

My Biggest Daily Paper Sizing Mistake (So You Don't Make It)

I ordered a Daily Paper embroidered hoodie in my usual size medium without reading the product notes properly. When it arrived, the thing was enormous — it genuinely came down to mid-thigh. The fabric was incredible, the print was stunning, and I still loved it, but it wasn't what I'd imagined. I ended up styling it as a dress over slim trousers and it actually worked brilliantly — but it wasn't the cosy, slightly-oversized hoodie look I was going for. These days I always check the specific product page notes and size down as a default on anything relaxed-fit.

How to Style Daily Paper — Getting the Fit Right

Once you've cracked the sizing, Daily Paper is genuinely one of the most joyful brands to wear. Here's how to make the proportions work for you:

Pair an oversized Daily Paper hoodie or sweatshirt with slim-fit or straight-leg trousers to balance the volume — avoid wide-leg bottoms with a boxy top or you'll lose your shape entirely.
The wide-leg trousers look brilliant with a more fitted crop or tucked-in top from the range. Let one piece do the heavy lifting proportionally.
Don't be afraid of the graphic prints — they're the whole point. Build the rest of your outfit around a single statement piece.
Layering works brilliantly with this brand; the relaxed cuts lend themselves to wearing under long coats or over turtlenecks for a more considered look.

Where to Shop Similar Vibes on the High Street

Daily Paper sits at a premium price point — pieces typically run from £80 for a tee to £250-plus for outerwear. If you love the aesthetic but want to explore the look more affordably before committing, here are some brilliant alternatives:

Urban Outfitters — The go-to for relaxed, streetwear-adjacent pieces. Their graphic hoodies and wide-leg trousers are consistently well-reviewed and hit a similar vibe at a fraction of the price.
ASOS — Stocks Daily Paper directly, plus a huge range of similar-style contemporary streetwear brands. Size guidance on individual listings is usually solid.
All Saints — For that edgier, less logo-heavy take on contemporary dressing. Their oversized leather and suede pieces are particularly good for a grown-up streetwear look.
COS — Brilliant for elevated basics with a similar relaxed, architectural silhouette. Their oversized knitwear and wide-leg trousers are standouts.
Zara — Quick to jump on any streetwear trend. Their graphic print pieces and oversized blazers are strong alternatives if you want the look without the price tag.
Mango — Surprisingly good for boxy, modern cuts. Their linen and cotton co-ord sets often echo the colour palette and relaxed silhouette that Daily Paper does so well.
Topshop (via ASOS) — Still one of the best for accessible streetwear-inspired pieces. Their wide-leg jeans and graphic sweatshirts are consistently well-reviewed.
Reiss — If you want the polished, European edge of Daily Paper's more tailored pieces without the full price point. Their relaxed-fit trousers and structured tops are particularly strong.

For something a bit more independent and off the beaten track:

Hera London — A UK-born independent label with a strong streetwear identity and genuinely great quality. The graphic co-ords and embroidered pieces are brilliant, and sizing tends to be accurate with clear guides on each listing.
Damson Madder — An independent London brand beloved by stylists for its relaxed, effortless cuts in beautiful earthy tones. Totally different mood to Daily Paper but ticks the same "elevated, considered casual" box beautifully.

Premium & Luxury Alternatives

If you love what Daily Paper stands for — that cultural richness, the bold design language, the quality fabrication — and you want to explore similar territory at a premium or luxury level, consider:

Kenzo — For bold graphic prints and a similarly Euro-global design identity at a luxury price point.
Off-White — The spiritual big sibling of the contemporary streetwear world. Sizing runs similarly large, so the same "size down" rule often applies.
Casablanca — For the luxury version of that rich, culturally-inflected colour and print story. Their silk pieces are breathtaking.

Never Guess Your Size Again — Use Tellar

Daily Paper's sizing can catch you out — but that's exactly what Tellar.co.uk is built for. It's the UK's leading free sizing tool, matching your measurements to 1,500+ brands instantly — no downloads, no paywalls, no guesswork.

Measure once — bust, waist, hip, or use an existing brand size you know fits
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Plus, the Tellar Fashion Hub is stacked with honest, unsponsored style guides written by real stylists — covering every brand, every body shape, every question. Independent. Unbiased. Always free.

👉 Visit Tellar.co.uk | Try the Store Size Lookup Tool