What Is Sizing Like at EB Denim? Your Complete Fit Guide

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

EB Denim runs true to size — but with one crucial caveat that will save you a return: their jeans are designed to feel snug at first and mould to your body with heat and wear, so if you're between sizes, size down rather than up. Think of it less like buying off-the-peg denim, more like buying a good pair of raw jeans — they're meant to break in around you.

I'll be honest, I came to EB Denim late. A client kept tagging the brand on Instagram and I dismissed it as another LA hype label. Then I tried a pair of their low-rise baggies at a press event and genuinely couldn't take them off. The denim quality is exceptional — weighty, premium, with that lived-in vintage feel that takes other brands years to fake. But the sizing? That's where it gets interesting, and it's worth breaking down properly before you spend your money.

The Core Sizing Rule at EB Denim

EB Denim uses US waist sizing — so you'll be shopping in numeric sizes (23, 24, 25, 26 and so on) rather than UK dress sizes. The brand's own guidance is simple:

True to size is the general rule across their ready-to-wear denim styles.
If in doubt, size down — particularly if you fall between two sizes. The denim stretches and conforms with wear, and a too-loose pair will never tighten up.
Their reconstructed Levi's styles (the vintage upcycled pieces) are each made and sized individually by hand, so expect slight variation between styles. For these, EB Denim recommends going with whatever feels snug but fastenable — "if they button, they fit" is their actual advice, and honestly? They're not wrong.

Size Conversion: US to UK

Since EB Denim is a US brand, here's what those waist numbers translate to in UK sizing. This is the table you'll want to screenshot before you shop:

Jean Size (Waist)US SizeUK SizeEU SizeAU Size2304304240–263262526–8347264836827610389286–810–1238–4010298–10124011301012–1441–42123110–121442133212164414

Fit by Style — Which Cuts Run Differently?

Not all EB Denim styles behave the same, and this is the bit most guides skip over. Here's what I've found across their key cuts:

Low-Rise Baggy Jeans: These are the most-loved style and they behave beautifully true to size. The relaxed leg has plenty of room, so the waistband is really the only thing to focus on. If your waist sits between two numbers — go down.
High-Rise Styles: These can feel snug at the waist initially but loosen with a day's wear. Stick to your true waist measurement here. Don't panic if they feel tight in the dressing room.
Reconstructed Vintage Levi's: These are each made individually and sized against a fit model — so there can be genuine variation between pieces. EB Denim flag this themselves, and it's not a quality issue, it's just the nature of upcycled vintage. If you're shopping these styles online, do email them — their customer service is actually brilliant about advising on individual pieces.
Wide-Leg & Cargo Styles: Tend to be more forgiving through the leg; again, focus on getting the waist right and size down if in between.

Who Is EB Denim, and Is It Worth the Price?

EB Denim was founded by Elena Bonvicini, a Gen Z LA designer who started out reconstructing vintage Levi's 501s and somehow managed to get Taylor Swift and Hailey Bieber into them before she was twenty-five. The brand is now a proper cult label — stocked at Revolve, Bloomingdale's and FWRD — but it hasn't lost that underground, handmade quality that made it special in the first place.

Production runs on renewable solar and wind energy, and they pay workers a living wage — so if you're trying to shop more consciously, EB Denim genuinely delivers on that front rather than just talking about it. Prices sit in the premium bracket, but for the quality and construction, I think they hold up.

Style Tips: How to Wear EB Denim

The low-rise baggy style is best styled with a cropped knit or a classic white shirt tucked in at the front — let the volume of the leg do the work and keep the top minimal.
EB's darker washes are incredibly versatile. I've worn my pair to a work lunch and then straight out to dinner — the quality of the denim makes them look deliberate, never casual-sloppy.
If you're petite, opt for a slightly shorter inseam or be prepared to have them hemmed — the LA proportions run long.
For the vintage reconstructed styles, lean into the character marks and worn-in details rather than fighting them. That's the whole point.

High Street Alternatives — If the Price Tag Is a Stretch

EB Denim is a genuine investment piece. If you want that same low-rise, relaxed, premium denim energy at a lower price point, these high street brands are worth your time:

Levi's — The obvious one, and for good reason. Levi's 501s and their baggy styles are the closest reference point to what EB Denim is doing. The quality gap is real, but Levi's offer great accessibility.
ASOS — Massive range of low-rise and wide-leg denim, some genuinely good quality pieces in there. Use the detailed measurements to size properly.
Zara — Increasingly strong denim game. Their wide-leg and barrel-leg styles in particular have been impressive over the last couple of seasons.
Mango — Consistently good denim, and they hit that slightly elevated high street quality. Their relaxed straight styles are especially worth a look.
Abercrombie & Fitch — Hugely underrated for denim in the UK. Their 90s and baggy fits are brilliant and the sizing range is excellent.
River Island — Great for trend-led denim shapes at an accessible price. Their wide-leg styles are well-cut.
Topshop (via ASOS) — Still the go-to for many. The Jamie and Editor jean styles continue to be bestsellers for good reason.

Premium Picks

Citizens of Humanity — Premium US denim at its best. Beautifully crafted, wide range of fits, and highly recommended if EB Denim is just slightly out of reach right now.
Paige — American premium denim with an exceptional fit, particularly through the hips. Worth every penny if you struggle to find jeans that fit waist and hip simultaneously.
Massimo Dutti — Elegant, grown-up denim with excellent fabric quality. Less trendy but incredibly wearable.

Luxury / Designer Options

Max Mara — For elevated, tailored denim-adjacent styles with a luxury finish.
Claudie Pierlot — French chic meets premium denim. Their relaxed cuts are effortless and beautifully made.

Two Independent Picks Worth Knowing

Boyish Jeans — A brilliant sustainable denim label using deadstock fabrics and recycled materials. Their relaxed, vintage-inspired cuts are genuinely brilliant and the brand has a real conscience behind it.
Triarchy — Canadian independent denim brand committed to water reduction and regenerative farming. Their jeans are stocked at Net-a-Porter and the quality rivals any premium label. A really exciting brand.

Never Guess Your Size Again — Try Tellar

EB Denim uses US sizing, which means converting sizes before you shop is non-negotiable if you want to get the right fit first time. That's exactly where Tellar.co.uk comes in.

Tellar is the UK's leading free sizing tool — match your measurements to 1,500+ brands instantly, with no downloads, no paywall, no faff.

✦ Measure once — bust, waist, hips or your existing brand size
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Plus, explore the Tellar Fashion Hub — a library of honest, unbiased, unsponsored style advice from our team of stylists. No ads. No sponsored posts. Just real advice.