What is Sizing Like at Emory Park clothing?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Emory Park runs small — particularly in fitted, cropped, and structured styles — so as a general rule, I'd recommend sizing up one from your usual UK size, especially if you're buying anything with a snug silhouette or no stretch in the fabric.

If you've been scrolling through ASOS lately and fallen down an Emory Park rabbit hole, you're not alone. I've had a bit of a thing for this brand for a while now. It's that Downtown Los Angeles energy — vintage-inspired prints, floaty co-ords, crochet details, linen midi dresses — there's something about their pieces that just looks genuinely cool on rather than try-hard. But sizing? That's where a lot of people trip up. And I've had my own little Emory Park moment that I'll get to in a second.

Who is Emory Park?

Emory Park is a Los Angeles-based label that's built a very loyal following on ASOS since landing on the platform. Think effortlessly cool classics with a feminine edge — wide-leg trousers, co-ord sets, cami dresses, knitted midis, and some seriously good linen pieces. The aesthetic sits somewhere between California boho and East London vintage market, which is exactly why it works so well for UK shoppers. It's not trying too hard, it just looks considered and a little bit undone in the best possible way.

Prices are genuinely accessible — most pieces sit between £30–£65, and they regularly show up in the ASOS sale at generous discounts, which is when I always stock up.

Does Emory Park Run True to Size?

Short answer: not always. Longer answer: it depends entirely on what you're buying. Here's my honest breakdown:

Fitted and cropped styles — these consistently run small. Crop tops, fitted bodices, bandeau styles and anything with a ribbed or structured fabric will likely need a size up. I ordered a ribbed co-ord set in my usual size 10 and the top was incredibly tight across the shoulders and arms. The bottoms fit fine. Lesson learned.
Relaxed and oversized styles — wide-leg trousers, longline cardigans, oversized blazers and relaxed knitwear tend to be much more true to size. Stick with your usual and you'll generally be fine.
Dresses — a mixed bag. Floaty, adjustable-strap styles (shirred backs, wrap details) are more forgiving. Structured midi and satin dresses with a defined waist can be quite fitted, so again, size up if you're between sizes.
Linen and non-stretch fabrics — even in relaxed cuts, linen won't give. If it's linen and you're even slightly unsure, go up a size.

How Does Emory Park Compare to Other Brands?

This is where it gets interesting. Emory Park uses US sizing at its core, so when it lands on ASOS with UK size labels, there's a slight discrepancy that catches people out. Here's how it typically stacks up:

Compared to Zara — Emory Park runs narrower through the bust and shorter in the body. If you usually take a 12 in Zara, start with a 12 (but be prepared to go 14 in fitted styles).
Compared to H&M or Topshop — Emory Park fits at least one full size smaller. A size 10 in H&M is more like an 8 in Emory Park.
Compared to Mango — quite similar actually. If Mango fits you well in your usual size, you'll likely be fine in the more relaxed Emory Park cuts, but I'd still size up for anything fitted.
Compared to Urban Outfitters — fairly comparable in cut and sizing ethos. Both brands tend to proportion pieces for a slimmer, shorter torso.

The ASOS model notes are your friend here — look for "Model is wearing S – UK 8" as a reference point, and factor in your own measurements from there.

My Emory Park Sizing Moment

Right, so my Emory Park fail was a gorgeous polka dot satin midi dress — I'd had my eye on it for weeks, ordered my usual size, and when it arrived it looked absolutely stunning on the hanger. On me? The waist was about two inches too tight and there was no stretch in the fabric whatsoever. It went back. I ordered a size up, and it was perfect — floaty, elegant, exactly what I'd hoped for. The moral of the story: satin + structured cut + Emory Park = always size up. Zero regrets on the reorder.

Style Tips: Getting the Best From Emory Park

Once you've nailed your size, Emory Park really rewards you. A few of my favourite styling moves with the brand:

Their co-ord sets are brilliant separated — wear the wide-leg trousers with a simple white vest, and save the matching top for a different occasion. You get two outfits for the price of one.
The linen pieces are perfect for styling with chunky sandals and a raffia bag for effortless summer dressing — think Antibes, not airport lounge.
Their knitted midi dresses layer really well over a fitted long-sleeve in autumn — the kind of transitional outfit that actually looks intentional.
Don't sleep on the blazers. The tailored co-ord blazers in particular are a great investment — wear with the matching trousers, or throw over Levi's jeans and trainers for an elevated casual look.

Brand Recommendations: Similar Styles at Every Budget

Love the Emory Park aesthetic but want to explore a similar vibe across different price points? Here's where I'd shop:

High Street:

ASOS — naturally the home of Emory Park itself, but the ASOS Design own-label covers very similar ground with co-ords, linen sets, and boho dresses at comparable or lower prices.
Zara — for that polished LA-cool energy with more structure. Their co-ord sets and satin midi dresses rival Emory Park at a similar price point.
Mango — a go-to for linen pieces and fluid, feminine silhouettes. The quality often edges ahead of other high street options at this level.
H&M — their Conscious and premium ranges stock pieces with a very similar relaxed, vintage-adjacent feel. Good for basic layering pieces to wear under Emory Park's statement items.
Urban Outfitters — shares the same cool-girl DNA. Great for crochet tops, wide-leg trousers and knitted co-ords with a similar aesthetic but at a slightly younger price point.
Topshop (via ASOS) — Topshop's vintage-inspired dresses and going-out styles sit in exactly the same lane as Emory Park. Worth checking the sales, as they can be brilliant value.
Anthropologie — a step up in price but a kindred spirit in aesthetic. Beautifully crafted boho pieces with gorgeous print work — perfect if you want the Emory Park vibe but are willing to invest a little more.

Independent brands I love in this space:

Motel Rocks — an indie UK label with a serious cult following. Their print dresses, corset tops and co-ords hit a very similar note to Emory Park, often at even lower prices. Absolutely worth bookmarking.
Nobody's Child — a brilliant British independent brand championing sustainability without sacrificing style. Their floral midi dresses and linen co-ords are genuinely stunning and size up to a 22. Hugely underrated on the fashion radar.

Premium:

Reiss — for elevated co-ords and structured midi dresses with impeccable tailoring. When you want the Emory Park aesthetic but grown-up and investment-level.
Me&Em — British premium brand with beautiful linen and fluid jersey pieces. Slightly more classic than Emory Park but the quality is exceptional and sizing is generous and consistent.

Luxury:

Zimmermann — the ultimate destination if you want that boho-luxe California energy taken to its highest possible level. Embroidered linens, floaty silks, print-forward dresses. Emory Park fans will adore the aesthetic, even if the price tag requires a serious occasion.

Never Guess Your Size Again — Tellar Has You Covered

Emory Park's sizing quirks are exactly why Tellar.co.uk exists. It's the UK's leading sizing tool — matching your exact measurements to over 1,500 brands instantly, so you always know whether to size up, down, or trust the label.

Here's how it works:

Measure once — bust, waist, hips, or use an existing brand size you trust.
Use the Store Size Lookup tool to get your precise size in any brand — ASOS, Emory Park, Zara, Reiss and 1,500+ more.
Completely free. No downloads. Works instantly in your browser.

Plus, the Tellar Fashion Hub is a free library of honest, unbiased style posts from our team of stylists — no sponsored content, no paywalls, ever.

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