What Is Sizing Like at Goldsboro?

Goldsboro runs relaxed and broadly true to size. It's a resort and holiday-wear label, so the shirts, camp-collar styles and co-ords are cut with room built in on purpose — expect a generous body, a boxy shoulder and an easy drape rather than anything tailored to the torso. If you like a shirt that skims rather than clings, take your normal size. If you prefer things sharper, that's where it gets interesting.

How Goldsboro actually fits

The whole point of this kind of clothing is nonchalance. A good holiday shirt should look like you threw it on over a tan, not like you ironed it into submission. Goldsboro leans into that, which means the fit is forgiving but occasionally too forgiving if you're on the leaner side.

• Camp-collar and revere shirts: deliberately roomy through the chest and short in the body so they sit well untucked. True to size for most, but size down if you're between and want structure.

• Co-ord sets and printed shirts: relaxed all over. Go by your chest measurement, not your usual "small out of habit".

• Shorts and swim: standard resort cut, sit mid-thigh. True to your waist — no need to overthink these.

Here's my fashion fail, and I'll happily own it. Years ago I bought a linen camp-collar shirt a full size up for a trip to Lisbon, convinced "relaxed" meant "buy big". I spent four days looking like I was wearing a bedsheet in a breeze. The lesson stuck: with resort brands, roomy is already baked in — you rarely need to add to it. Take your real chest size and trust the cut.

What to buy and how to style it

Resort-wear only works when it looks intentional. The trick is to let one loud piece do the talking and keep everything else quiet.

• Anchor the print. A bold Goldsboro shirt wants plain trousers — stone, olive or off-white — never a second pattern fighting it.

• Half-tuck or full-out. These shirts are cut to be worn untucked. A loose front tuck works with tailored shorts; otherwise let it hang.

• Footwear grounds it. Leather sandals or minimal white trainers keep it looking considered rather than costume.

On trend this season: earthy tonal prints, crochet and open-knit shirts, and the co-ord set worn as separates through the rest of the year. Buy the set, then wear the shirt with jeans in September — that's where you get your money's worth.

Seven brands I'd point you to

If Goldsboro's cut suits you, these sit in the same world — and a couple are worth the stretch.

• Marks & Spencer (high street) — the most reliable regular fit on the list, with linen-rich shirts that are genuinely true to size. My default recommendation for anyone who hates guessing.

• Zara (high street) — sharpest on trend for resort prints, but cut slim and mean through the shoulder. Size up here, unlike Goldsboro.

• Percival (independent) — a London label doing characterful knitted polos and camp collars with a relaxed, slightly boxy fit that mirrors Goldsboro nicely.

• Far Afield (independent) — retro-leaning resort specialists; regular-to-relaxed cut and brilliant on print if you want something less mainstream.

• Wax London (independent) — the "Didcot" camp collar is a modern classic; boxy, textured fabrics, considered rather than flashy.

• Frescobol Carioca (luxury) — Brazilian resort done properly. Relaxed, elegant, and the fabrics justify the price if you holiday well.

• Orlebar Brown (luxury) — the resort tailoring benchmark. Cleaner and slimmer than Goldsboro, so this is the one to buy if you want polish over ease.

Stop guessing your size — match your body to Goldsboro in seconds

Sizing varies wildly between resort brands, and that's exactly the problem Tellar solves. It's the UK's leading sizing tool: measure yourself once and your body is matched instantly to 1,500+ brands, so you never squint at a size guide again.

• Measure once using chest, waist or your existing brand size.

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• Shop with confidence — no guesswork, fewer returns, better-fitting buys.

• Always free, no downloads, works straight in your browser.

Find your Goldsboro size →Not sure how to measure? Start here →

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