What Is Sizing Like at House of Holland?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

House of Holland sizing runs true to standard UK sizes — but the cuts are deliberately fitted and body-conscious, so if you're between sizes or prefer any ease in your clothes, go up. The label says what it says, but what the garment does is hug you. That's not a flaw; that's the brand's entire point. Know that going in and you'll be fine.

A Bit About House of Holland

Henry Holland launched the brand in 2008, initially with those now-iconic slogan tights — "Do Me Daily Marc Jacobs" anyone? — and quickly grew it into a full ready-to-wear collection that became a staple on the London Fashion Week schedule. The aesthetic has always been the same: maximalist, unapologetically loud, very London, very fun. Bold graphic prints, colour-clashing co-ords, bodycon dresses, sharp tailoring with a twist. It's not a brand for shrinking violets, and the fits reflect that.

I still remember the first House of Holland dress I styled a client in — a brilliant printed shift for a birthday dinner. She wore a 12 and was borderline on a 14. We went 14. She looked phenomenal. Had we gone 12, it would have been a very different (and considerably more uncomfortable) evening. Lesson: always respect the fit, not the number.

How House of Holland Sizing Actually Works

The good news is that House of Holland uses standard UK sizing — there's no European conversion to navigate, no mysterious vanity sizing to second-guess. The less straightforward news is that the cuts are designed with a trim, fitted silhouette in mind, and there's deliberately little ease built into most styles. Here's what to know:

Bodycon and stretch-jersey styles: These are the most unforgiving. The fit is intentional — skin-close, figure-defining — and while the stretch gives a little, it doesn't give a lot. If you're a solid UK 12, buy the 12. If you're anything close to the upper boundary of a 12, go straight to the 14.
Printed shift dresses and midi styles: A touch more forgiving in the body than the stretch pieces, but still cut slim through the hip and waist. Between sizes? Size up. You'll still look polished — the silhouette is designed to look intentional at the larger size.
Co-ords and tailored pieces: Blazers and structured co-ord jackets can run slightly narrow across the shoulder and chest. If you carry any width in the back or shoulders, go up a size. The trousers in co-ords tend to be high-waisted and fitted through the hip — again, size up if in doubt.
Length: House of Holland skews towards shorter hemlines — mini and above-the-knee lengths feature heavily. If you're 5'8" or taller, some styles will sit even shorter on you than they appear on the model. Worth checking the length listed in the product description before buying.

UK SizeBust (cm)Waist (cm)Hips (cm)UK 6806287UK 8846691UK 10887095UK 12927499UK 149779104UK 1610284109

The most reliable approach: measure your actual bust, waist, and hips in centimetres, compare against the size chart above, and if your measurements sit at the top of a size band — buy the next one up. Simple as that.

Who Does House of Holland Work Best For?

Honestly? House of Holland works best for anyone with the confidence to commit to it. The brand rewards people who lean into its aesthetic rather than fighting it. The bodycon styles flatter a slim-to-straight figure especially well, but the shift dresses and printed minis can work brilliantly on hourglass and pear shapes too — provided you've sized correctly. The key is always fit. A well-fitted House of Holland piece looks genuinely joyful and cool. An ill-fitting one looks like a sizing mistake, which rather defeats the purpose.

If you carry volume in the hip or thigh and find bodycon cuts generally uncomfortable, the brand's more recent tailored and oversized styles — particularly from later collections — offer a more relaxed entry point without losing that bold House of Holland energy.

Styling House of Holland: A Few Honest Notes

The brand's visual identity is maximalist, so the styling instinct is to keep everything else simple. Let the print or colour do the work:

Bold graphic dress + simple pointed-toe courts + minimal clutch = done. No jewellery competition needed.
Co-ord sets work brilliantly with a single-colour heel and no-fuss hair. The outfit is the accessory.
If you're wearing a print-heavy look in a professional setting, ground it with a plain blazer or trench and clean, simple footwear. Instantly polished.
Day-to-night is easy with this brand — the same dress that works with trainers at lunch absolutely works with heels at dinner. That versatility is part of what makes it good value.

Alternatives to House of Holland

If the sizing doesn't work out, or you want similar bold-print British energy at a different price point, here are the brands I'd point you towards:

HIGH STREET PICKS

Topshop — Back via ASOS, and still delivering that original London fashion girl energy. Co-ords, prints, bodycon cuts, and true UK sizing. The closest in spirit to House of Holland on the high street.
Urban Outfitters — Great for print-led, trend-driven womenswear with an irreverent edge. Sizing is well-labelled and generally reliable; the range is wide enough to suit lots of body shapes.
River Island — Consistently bold with their prints and colour palette, and the sizing is noticeably more generous and consistent than House of Holland. A great option if you want the statement look without the fitted cut anxiety.
ASOS — Essential for broad sizing and bold newness. Their own-brand edit and designer concessions both offer great House of Holland-adjacent options, and the returns policy takes the stress out of sizing experiments.
French Connection — For when you want that fitted, fashion-forward dress energy but with slightly more grown-up restraint. Their jersey bodycon styles are a wardrobe staple for a reason, and sizing is consistently true to UK.
Warehouse — Brilliant for bold-print occasionwear and colourful co-ords at a sensible price. Quality has improved a lot in recent years, and their sizing tends to be generous and clearly consistent.
Anthropologie — For maximalist dressing with more of a bohemian, textured feel. Beautifully printed dresses and an inclusive sizing approach that makes finding the right fit considerably less stressful.
Zara — Always delivering bold prints and strong silhouettes. European sizing means going up one size from your usual UK, but the fashion-forward credentials and quality-to-price ratio are hard to argue with.

PREMIUM PICKS

Rixo — The premium print dress brand of the moment in British fashion. Vintage-inspired, beautifully made, and sizing that runs true to UK with a slightly more relaxed cut than House of Holland. A brilliant step up in quality for a similar aesthetic.
Claudie Pierlot — French brand with exceptional print and colour credentials. More polished and understated than House of Holland, but with the same commitment to making getting dressed feel like a genuine pleasure. Sizing runs slightly slim — stick to your measurements.

TWO LEFT-FIELD PICKS WORTH KNOWING

Kitri — A London independent doing joyful, print-led womenswear with real craft behind it. The prints are genuinely original, the quality is exceptional, and the sizing is inclusive and clearly presented. If you love House of Holland's spirit but want something with a bit more everyday versatility, Kitri is your answer.
Never Fully Dressed — A cult East London label that's built a fiercely loyal following with bold wrap dresses, striking prints, and one of the most genuinely inclusive size ranges going — straight up to a size 26. The aesthetic sits firmly in the same playful, maximalist universe as House of Holland, but the wrap-and-tie construction means the fit is far more forgiving and adjustable. Genuinely brilliant.

Get Your House of Holland Size Right — Use Tellar

Fitted cuts and bold silhouettes mean there's very little margin for a sizing mistake with House of Holland. Getting it wrong is frustrating; getting it right is genuinely brilliant. Tellar.co.uk makes sure you always land on the right side of that.

Tellar is the UK's leading free sizing tool — instantly matching your actual measurements to over 1,500 brands, so you always know your correct size before you add anything to your basket. No guessing. No returns drama. No cost.

Measure once — enter your bust, waist, and hip measurements, or use a brand size you already know fits you well
Use the Store Size Lookup tool to get your precise size across 1,500+ brands instantly — including House of Holland, Rixo, River Island, Topshop, and hundreds more
Always free — works in your browser instantly, no account or download needed

And don't miss the Tellar Fashion Hub — a library of honest, unsponsored guides from our in-house stylists. No ads, no brand deals, no fluff. Just genuinely useful fashion content, completely free, always.

Find Your House of Holland Size →