What Is Sizing Like at Hunza G?

Here's the short, slightly surprising answer: Hunza G doesn't do sizing in the way almost every other brand does – everything is made in one size, designed to fit comfortably from around a UK 6 to a UK 18, thanks to that famous crinkle stretch fabric. There's no XS-to-XL, no number on the label, and no size chart to squint at. I know how that sounds. The first time a Hunza G swimsuit landed on my desk, I pulled what looked like a scrunched-up scrap of fabric out of the tissue paper and genuinely thought someone had sent me a child's costume by mistake. Reader, it fit. And it's fit every body I've since watched try it, which is exactly why this brand confuses people and why it deserves a proper explanation.

So how does one-size actually work?

The magic is in the fabric. Hunza G invented its Original Crinkle™ material back in 1984 – a textured, ribbed, endlessly stretchy cloth that contracts when it's off the body and expands to sculpt around whatever shape you put it on. Think of the way a hair scrunchie sits tiny in the packet then stretches over a thick ponytail without complaint. That's essentially what's happening across your whole torso. Because there are no fixed seams dictating where the fabric has to sit, it moves with you rather than against you. It's the reason you'll see a size 6 and a size 16 wearing the identical suit on Hunza G's own Instagram and both looking like it was cut for them.

Who does it really fit?

The brand quotes a comfortable range of roughly a UK 6 to 18, and in my experience that's honest rather than wishful. Independent press tests have put it on bodies from a US 2 right up to a 14, including a six-months-pregnant tester, and it held up across all of them. Where it gets interesting – and where being a stylist actually helps – is that "one size" doesn't mean "one experience". Your torso length, bust and the cut you choose change everything about how a Hunza G piece feels on you.

My honest fit tips

This is the bit I'd tell a client over a fitting-room curtain, so I'll be straight with you:

Long torso? The high-waisted bikinis and one-pieces are your friend – that vertical stretch was made for you, and you'll get the full, leggy proportion the models wear.
Short torso? Be a little wary of the high-waisted bikini sets. The 6-inch gap between top and bottom you see on the model can shrink to almost nothing on a petite frame. Square-neck and scoop one-pieces are far more reliable.
Larger bust? Go for the halter and scoop styles for proper lift and security, and use the brand's "shop by fit" filters – they genuinely sort styles by smaller and larger bust coverage.
Want a tummy-control, hold-everything-in feel? This isn't that. The fabric is wonderfully comfortable but it isn't compressive, so don't expect a shapewear effect – expect freedom of movement instead.
Tempted to "size up"? You can't, and you don't need to. If you prefer a looser feel, the move is choosing a more generous style (more coverage, a scoop back) rather than a bigger size.

One more thing worth knowing: it's not just swimwear any more. Hunza G now does resortwear – crinkle dresses, shirts, shorts and matching sets – plus kids' pieces and UPF 50+ fabrics, and there have been lovely designer tie-ups (the Burberry collaboration being the obvious one). The same one-size logic runs through all of it, so once you've cracked the fit, the whole wardrobe opens up.

If Hunza G isn't quite your fit: where I'd shop instead

One-size is brilliant, but it isn't for everyone – if you want a specific cup size, firmer control or simply more choice, here's where I'd send you, by budget.

High street

Marks & Spencer – the dependable all-rounder; secret-support and tummy-control suits in a huge spread of cuts, with fit consistency you can trust.
Lands' End – the genuine swim specialist for bust-led sizing (DD–G options) and proper structure. The exact antidote to one-size if you need support.
Next – an enormous swim edit at sharp prices, with plenty of separates so you can buy a different size top and bottom.
Seasalt Cornwall – coastal, flattering, built-for-actual-swimming shapes in those signature painterly prints.
Boden – retro silhouettes, joyful colour and clever control panels and underwired options.
Hush – easy, slightly elevated swimsuits with the same cool, undone attitude as Hunza G.
Sweaty Betty – sporty, secure swimwear that genuinely stays put when you dive, surf or chase a toddler down the beach.
Anthropologie – the most design-led of the bunch; textured, directional pieces that scratch the same itch as Hunza G's crinkle.

Premium

Ganni – Scandi-cool swimwear with playful prints and a proper fashion-forward edge.
Me+Em – grown-up, refined swimsuits with clever support quietly built in.
Sézane – effortless French-girl resort pieces; understated, chic and beautifully made.

Luxury & designer

Max Mara – sculptural, polished swim and resortwear with that quiet-luxury finish.
Ralph Lauren – timeless, preppy swimwear and cover-ups that simply never date.

Two to know (my left-field picks)

Youswim – the other one-size pioneer, with its Versoform fabric across two stretch ranges. Worth knowing if you sit above Hunza G's range and still love the no-size concept.
Deakin & Blue – a British, body-positive label that designs for individual bust and body shapes. The considered, made-to-fit-you answer if one-size feels like a leap of faith.

Never look at a size guide again

With a brand like Hunza G the whole point is that there's no chart – but for the other 1,500+ brands out there, Tellar is the UK's leading sizing tool. Match your body to over 1,500 brands instantly and get your precise size in seconds, free and in-browser, no downloads.

Measure once – using your bust, waist, hip, or an existing brand size you already know.
Use the Store Size Lookup to get your exact size in any brand – COS, Reiss, Everlane, Arket and more.
Always honest, always unbiased, always free.

Visit Tellar Try the Store Size Lookup

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by Ella Blake, Senior Fashion Stylist at Tellar.