What Is Sizing Like at Kaffe?

By Ella Blake – Fashion Stylist | Tellar Fashion Hub – Always honest, unbiased & unsponsored

Kaffe generally runs true to size, but with a relaxed, slightly generous Scandinavian cut — so if you're between sizes, or you prefer a more fitted look, it's almost always worth sizing down. I've been recommending Kaffe to clients for years, particularly women who want effortless, well-made everyday pieces that don't demand much effort to style. The sizing is mostly reliable, but there are a few garment-specific quirks worth knowing about before you buy — and if you're shopping online without being able to try anything on, those details really do matter.

A Bit About the Brand

Kaffe is a Danish brand, founded in 1993 and based in Ikast. It sits within DK Company, one of Europe's biggest fashion groups, alongside labels like Part Two and Soaked in Luxury. The aesthetic is pure Scandinavian — feminine but unfussy, with an emphasis on quality fabrics, versatile shapes, and a colour palette that swings between clean neutrals and their signature bold prints. Think relaxed blouses, easy-wear knitwear, fluid trousers, and shirt dresses that genuinely work from desk to dinner. It's not a flashy label — it's the kind of brand that earns loyal customers rather than headlines. And the sizing, while mostly consistent, does have its quirks depending on which category you're shopping.

One important practical note: Kaffe uses EU sizing. So you'll see labels reading 34, 36, 38, 40, 42, 44 — which translate to UK 8, 10, 12, 14, 16, 18 respectively. Most UK stockists like Next and independent boutiques will show both, but it's worth being aware of when shopping on the brand's own international site.

How Does Kaffe Actually Fit? A Garment-by-Garment Breakdown

Tops & blouses: These tend to run with a generous, relaxed fit through the body and shoulders. If you like a more tailored look, size down. The volume is intentional — Kaffe's blouses are designed to be tucked, layered, and worn loosely — but on a smaller frame or anyone who prefers structure, that extra room can feel a bit shapeless. My advice: if you're a true size 12, try the 38 first, but have the 36 as a backup.
Knitwear & jumpers: Dropped shoulders, boxy bodies, soft fabrics — Kaffe knitwear is built for ease. It fits true to size in terms of length and body, but the oversized shoulder construction means it can swamp petite frames. If you're under 5'4" and a size 10–12, the small (EU 36) is often a better fit than your actual measurement suggests.
Shirt dresses: One of my favourite Kaffe categories and one of the trickiest for sizing. The cut can run roomy across the bust and shoulders, then feel narrower at the hips — particularly in more structured fabrics. If your hips and waist are proportionally different sizes, this is where it's really worth using your hip measurement as your anchor rather than relying on the label.
Blazers & tailoring: This is the one area where Kaffe can actually run a little snug, specifically across the shoulders and upper arms in sizes EU 36–40 (UK 8–12). If you're broader across the back or plan to layer underneath, go up a size. The body length is usually generous, which is great for longer torsos.
Trousers & skirts: The most consistent category. Mid-rise, relaxed through the seat and hip — Kaffe trousers generally fit true to size. Go by your waist measurement and you'll rarely go wrong. The wide-leg styles are particularly good.
Kaffe Curve: The brand also offers a dedicated curve range in sizes EU 46–56 (roughly UK 18–28). Kaffe Curve follows standard UK sizing well and tends to have a more consistent fit across the range than the mainline.

The EU Sizing Conversion — Don't Let It Trip You Up

Shopping EU-sized brands can feel faintly stressful if you're not used to it, especially when different stockists display sizes differently. The simplest fix is to go by your measurements (bust, waist, hip) rather than your usual UK size — that way the conversion becomes irrelevant. The Tellar Store Size Lookup handles this automatically: put in your measurements once, and it tells you your exact size in Kaffe and over 1,500 other brands without you having to think about EU vs UK conversions at all. I genuinely wish this had existed when I started styling clients — the number of returns we could have avoided.

Best Kaffe Pieces to Buy — and Where the Sizing Is Most Reliable

If you're new to the brand, I'd start here:

Their fluid wide-leg trousers — reliable sizing, great quality for the price, and endlessly wearable
Print blouses — iconic Kaffe, and the relaxed cut works in their favour here
Soft knitwear in their NOOS (never out of stock) collection — consistent sizing because it's carried season to season
Avoid buying blazers online without checking your shoulder measurement first — that's the one category where I've seen the most returns

Love the Kaffe Vibe? Here Are My Alternative Picks

If you're drawn to Kaffe's relaxed, Scandinavian-influenced aesthetic, here are brands I'd recommend across different price points — all chosen because they share a similar sizing philosophy (straightforward, true-to-size, comfort-forward) and a comparable aesthetic:

High street & accessible brands:

White Stuff — The closest high street equivalent in terms of feel and customer base. Relaxed, print-led, quality fabrics. Sizing is consistent and true to size throughout their range.
Fat Face — Great for casual, easy-wear pieces with a similar relaxed ethos. Their knitwear is particularly good value and fits reliably.
Seasalt Cornwall — Beautifully made, sustainably focused, with a similarly unfussy aesthetic. Consistently well-reviewed for sizing accuracy.
Hush — A step up in polish but shares the same relaxed-but-considered energy. Their shirt dresses and wide-leg trousers are excellent and fit true to size.
Boden — Reliable, colourful, quality basics with a feminine edge. Sizing is one of the most consistent on the high street — what the label says is what you get.
Jigsaw — More elevated in price but shares the same grown-up, understated sensibility. Their tailoring is particularly good, and sizing is accurate throughout.
The White Company — Calm, quality-focused, neutral palette. Their linen and cotton pieces in particular sit very naturally in a Kaffe-adjacent wardrobe.
Phase Eight — For more occasion-ready pieces in a similar relaxed-but-feminine shape language. Consistently good fit across the range, including their print dresses.

Independent picks worth discovering:

Thought Clothing — A genuinely brilliant UK sustainable brand that not enough people know about. Organic fabrics, relaxed feminine cuts, and a colour palette that gives strong Kaffe energy. Their bamboo jersey basics are some of the best I've come across at any price point. Sizing is true to size and consistent.
Nué Notes — A Copenhagen-based independent label with a deeply considered Scandinavian aesthetic. If you love Kaffe's print blouses and relaxed silhouettes, Nué Notes takes that sensibility and turns the dial up to something altogether more special. Harder to find in the UK but worth the search — try their website directly.

Find Your Exact Size in Kaffe — Instantly & Free

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