What Is Sizing Like at Lascana?

The short answer: Lascana tends to run small for UK shoppers, so as a general rule, size up. Because Lascana is a German brand built around continental (EU) sizing, what it calls a 12 often fits closer to a UK 10. There are a few exceptions worth knowing — and the rules genuinely change between lingerie, swimwear and clothing — so let me walk you through exactly what to do before you add anything to your basket.

I'll be honest: Lascana is a brand I've gone back and forth on over the years. I bought a balconette bra from them for a styling shoot back when they first landed properly in the UK, and I made the classic mistake — I ordered my usual UK band and cup, assumed it would be fine, and ended up with something that pinched at the back and gaped at the cup. Returned it, reordered a band up and a cup down, and it was suddenly one of the best-fitting bras I owned. That single swap taught me everything about how this brand sizes. Once you understand the logic, Lascana becomes brilliant value.

Who Is Lascana, and Why Does Sizing Feel Different?

Lascana is a Hamburg-born lingerie, swimwear and clothing label, founded in 2006 and part of the giant Otto Group. Its whole pitch is “by women, for women” — feminine, supportive, size-inclusive pieces at accessible prices. The catch for British shoppers is that the brand thinks in EU and continental measurements first, and the UK conversions are applied on top. That's why the fit can feel a touch tighter than you'd expect from a high street label, and why the cup sizing in particular catches people out.

Lingerie & Bras: Mind the Continental Cup

This is the category where sizing trips people up the most, so read this bit carefully.

Cups run on continental sizing. A Lascana “DD” can fit closer to a UK E. If you're a fuller cup, this matters enormously — going up a cup from your usual UK size is often the safer bet.
Bands are fairly true. If you find yourself on the loosest or tightest hook straight out of the box, drop or add a band size rather than living with it.
Bralettes are more forgiving. The soft, non-wired styles have a generous band, so stick to your usual size unless you're between two.

My rule of thumb for Lascana bras: keep your band, go up a cup if you're anywhere near the line. It's the opposite of intimidating once you know it.

Swimwear: The Bottoms Are the Sneaky Bit

Swimwear is where Lascana genuinely shines — it's the category I'd send most people to first. The fit is mostly reliable, with one consistent quirk:

Bikini tops run roughly true to size, and the underwired and bandeau styles offer proper support for fuller busts — think along the lines of Freya or Fantasie in terms of hold.
Bikini bottoms are the catch. They very often run a full size small across the hip, so size up on the bottom unless you like a high-cut, snug fit.
One-pieces are flattering and the ruched, tummy-control styles are a real strength — but check the bust, as support varies by cup. If you're between sizes on a swimsuit, go up.

The best news? Lascana sells tops and bottoms separately. If you're a 12 on top and a 14 on the hip — which is most of us — buy two sizes and stop fighting it. That's not a workaround, that's the smart way to shop swim.

Clothing: Generally Generous, but Check the EU Label

The ready-to-wear is a bit more of a mixed bag, and reviews back this up. Single-size pieces (the straightforward 8s, 10s, 12s) often run slightly generous, while anything cut from a thinner jersey can stretch with wear. My advice:

Order your usual size in structured dresses and tailored pieces.
Consider sizing down in soft, stretchy tops and jersey dresses if you prefer a closer fit.
Always glance at the EU number on the label — a UK 12 sits at EU 40, and it's the EU figure that tells the truth at Lascana.

Brands I'd Recommend If You Love the Lascana Look

If you adore Lascana's feminine, supportive, size-inclusive feel but want a few alternatives — or a more familiar UK fit — here's where I'd send you.

On the high street

Marks & Spencer — still the gold standard for UK lingerie and swim, with an enormous cup range and reassuringly true-to-size fit.
Phase Eight — excellent for flattering, tummy-control one-pieces and feminine swimwear that's cut for real bodies.
Mint Velvet — beautifully soft separates and pretty swim, ideal if you like Lascana's grown-up, easy femininity.
Anthropologie — trend-led, romantic lingerie and swim with lovely detailing; sizing runs fairly true.
Boden — reliably sized, flattering swimwear with proper structure and a brilliant range for fuller busts.
River Island — the affordable, trend-driven option for swim and bodysuits when you want something fun without the commitment.
Oliver Bonas — quietly one of the best for pretty, comfortable lingerie and swim at a friendly price point.

Premium

Freya — a genuine specialist for fuller busts, with the kind of cup engineering that makes a real difference in swim and lingerie alike.
Panache — superb support and a wide band-and-cup grid; my go-to recommendation for clients who struggle to find a properly fitting D+ bra.
Ganni — for playful, design-led swimwear if you want something with a bit more fashion edge than Lascana offers.

Luxury & designer

Coco de Mer — exquisitely made British luxury lingerie, for when you want the pieces that feel like an event.
Bordelle — sculptural, strappy, statement lingerie; not for every day, but unforgettable when the occasion calls for it.

And two independents worth knowing

Beija London — a brilliant size-inclusive British label built around mixing top and bottom sizes for bust and back separately. If Lascana's separate-sizing approach appeals to you, this is the next step up.
Dora Larsen — a joyful, colour-saturated independent that makes lingerie feel like a treat rather than an admin task. Genuinely lovely, and refreshingly different.

Never Guess Your Size Again

This is exactly why I built Tellar — the UK's leading free sizing tool. Measure once (bust, waist, hips, or just enter a brand size you already wear) and we'll match your body to over 1,500 brands instantly. No more squinting at a size guide, no more returns parcels stacking up by the door.

Free to use, always — no downloads, no sign-up
Works across lingerie, swimwear, clothing and more
Honest, unbiased and unsponsored — every single time

Use the Store Size Lookup tool to get your precise size in any brand — Lascana, COS, Reiss, Everlane, Arket and beyond. And dive into the Tellar Fashion Hub, our free library of honest style advice, top picks and best-brand guides from our stylists.

Visit Tellar.co.uk