What Is Sizing Like at Liquorish?

By Ella Blake – Fashion Stylist | Tellar Fashion Hub – Always honest, unbiased & unsponsored

Liquorish sizes true to standard UK sizing, so you can shop your usual size with confidence — though there are a few garment-specific nuances worth knowing before you buy, particularly around their dresses and structured occasionwear pieces.

I'll be honest, Liquorish wasn't always on my radar. I stumbled across it a couple of years ago whilst desperately hunting for a last-minute birthday dinner dress that wasn't going to bankrupt me but also didn't look like it came out of a bargain bin. What I found was a brand that punches well above its price point — gorgeous printed midi dresses, embellished occasion pieces, and the kind of vibrant prints that make getting dressed actually fun again. But, like any brand, the sizing has a few quirks. Let me walk you through what I've found.

Liquorish Size Guide: UK, EU, US & IT Conversions

Liquorish uses standard UK sizing and offers sizes from UK 8 through to UK 20, making them a solid option for a range of body types. Here's how their sizing translates across international size systems:

UK SizeEU SizeUS SizeIT SizeBust (inches)Waist (inches)Hips (inches)83644031.52433.510386423325.53512408443527.537144210463729.539164412483931.541184614504133.543204816524335.545

How Liquorish Sizing Fits in Practice

Here's the good news: Liquorish is genuinely one of those brands where your usual UK size tends to work. They're not a brand that runs dramatically small or wildly large across the board. However, I'd say there are a few garment categories where you need to pay a little more attention.

Fit by garment type:

Midi & Maxi Dresses: These are Liquorish's bread and butter, and they tend to have a relaxed, flattering cut. They run true to size with a little ease built in, which is lovely if you're between sizes. If you're fuller in the bust, sizing up is worth considering on wrap-style and ruched designs.
Mini Dresses & Party Styles: These are often cut slightly closer to the body — great for a sleek silhouette, but if you're curvier through the hips, going up one size and belting at the waist will give you a much better fit than wrestling with a too-tight hem all evening.
Jumpsuits: Always the trickiest garment to size, and Liquorish is no exception. Their jumpsuits tend to run a touch short in the body for taller women (I'm 5'8" and have had this issue myself). If you're petite, they can be brilliant. If you're on the taller side, look for their wide-leg styles which tend to have more length overall.
Tops & Blouses: Very consistent with standard UK sizing — no issues here. True to size across the range.
Occasionwear & Embellished Pieces: These often have a more structured fit. Check the lining and any boning carefully — I'd recommend measuring your bust and comparing to the size chart rather than guessing on these, as returns on special pieces are never much fun.

My Honest Verdict on Liquorish Sizing

Liquorish is a brand I genuinely enjoy recommending to clients who want something a bit different — not the same Zara dress you'll see on twelve other people at the party. The prints are bold, the fabrics feel decent for the price point, and the sizing is refreshingly consistent for a mid-market brand.

That said, if you're buying a wrap dress or anything with a defined waist seam, always measure your waist and hips beforehand. And if you're between sizes — especially at the hips — size up. Liquorish dresses are designed to be belted or tucked, so a little room never hurts.

One thing I've noticed across their occasionwear range specifically: the photography on their website does run slightly flattering (as most brand photography does), so customer photos and reviews are your best friend here. Check the reviews for the specific style, not just the brand in general.

If You Love Liquorish, You'll Also Love These Brands

Liquorish sits in a lovely sweet spot — colourful, occasion-ready, affordable enough for regular wear but special enough for events. Here are my picks for where else to shop if Liquorish is your kind of thing:

High Street Picks:

Phase Eight — If you love Liquorish's occasionwear but want something a touch more polished and sophisticated, Phase Eight is your go-to. Their printed midi dresses and floral occasionwear are consistently excellent.
Monsoon — A natural sister brand in spirit. Bold prints, vibrant colours, and a very similar customer. Great for weddings and summer events.
Coast — For the more formal end of what Liquorish does. Structured occasion dresses, elegant silhouettes — brilliant for weddings and black tie events.
Warehouse — For a younger, more contemporary take on printed dresses and occasionwear at a similar price point. Often underrated.
Ted Baker — The premium step up from Liquorish, with beautifully detailed prints and a consistently flattering fit across their dress range.
Mint Velvet — If you're a Liquorish fan who's ready to invest a little more, Mint Velvet has a very similar aesthetic — relaxed elegance, beautiful prints, wearable occasionwear.
Reiss — A step into more understated elegance. If you love Liquorish for events but want something that also works for smart work occasions, Reiss is worth bookmarking.
Oasis — A solid affordable alternative for colourful, print-led dresses at a very accessible price. Similar fun energy to Liquorish.

Two Independent Brands Worth Discovering:

Needle & Thread — If Liquorish is your everyday occasionwear brand, Needle & Thread is the magical, romantic upgrade. Exquisite embellishment, fairytale silhouettes, and incredibly flattering cuts. A real treat for a special event.
Ghost London — A beautiful British brand with a long heritage of dreamy, fluid dresses in gorgeous prints and muted tones. If you love Liquorish's feminine aesthetic but want something a little more understated and classic, Ghost is a revelation.

Never Guess Your Size Again — Use Tellar

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Plus, explore the Tellar Fashion Hub — a library of free posts from our stylists covering every fashion question you've ever had. Honest. Unbiased. Independent. Always free.