What Is Sizing Like at Live Unlimited?

By Ella Blake – Senior Fashion Stylist & Founder | Tellar – Always honest, unbiased, & unsponsored post

Sizing at Live Unlimited is reassuringly true to size, with one detail that genuinely sets it apart: the brand fits every single style on both a size 16 and a size 24 model, rather than designing a sample size 10 and crudely grading it up. The result is a UK 12–28 range that actually accounts for how a woman’s body changes across the spectrum – so the proportions, the rise, the bust darts and the sleeve width all stay flattering as you go up the sizes. In a curve market that is still riddled with sad grade-ups, that is a quietly radical thing to do, and it’s why I trust the label more than most.

So, does it come up true to size?

For the most part, yes – take your usual UK size and you’ll be in good shape. I’ve fitted clients across the full range and the consistency is the thing I rave about. Where you do need to pay attention is the bust on anything structured: button-front shirts, shirtdresses and the more tailored blazers can feel a touch snug across the chest if you’re fuller-busted. I learned this the slightly mortifying way – I once styled a client into a gorgeous Live Unlimited shirtdress for a wedding, eyeballed her size instead of checking, and spent the morning of the event praying the second button wouldn’t gape in the photos. It held. Just. Now I always size the bust, not the dress.

The fabrics do a lot of the quiet work

A huge amount of Live Unlimited’s flattery comes from the cloth itself. They lean into draped jersey, soft chiffon and fluid woven fabrics that skim rather than cling, which gives you a generous margin if you’re between sizes. Wrap fronts, elasticated waists and oversized sleeves are signatures – designed for movement and forgiveness rather than restriction. Practically, that means:

Draped jersey and chiffon styles – very forgiving. If you’re on the cusp, size down for a sleeker line, as these rarely cling.
Wrap and tie-waist dresses – adjustable by design, so a brilliant entry point if you’re nervous about online sizing.
Button-front shirts and shirtdresses – the one place to consider sizing up if your bust is your widest point.
Tailored blazers and trousers – true to size, but check the waist measurement rather than guessing.

How I’d actually style it

Live Unlimited sits in that lovely sweet spot of polished-but-easy, so I treat it as the backbone of a curve capsule rather than a one-off occasion buy. A fluid midi dress with a half-tuck and a wide belt instantly defines the waist; their knitwear layered over a slip dress is my go-to for that off-duty editor look. My one rule: because the cuts are generous, I always anchor an outfit with one fitted element – a belt, a tucked-in tee, a structured jacket – so the volume reads intentional rather than oversized. Drape plus drape is the only real misstep here.

Where else to shop for the same fit-led, curve-friendly feel

If you love what Live Unlimited does, here’s where I’d send you across the price spectrum – chosen specifically for genuinely good curve sizing and flattering cut, not just because they exist.

High street

M&S – the gold standard for everyday curve fit, with consistent sizing and a deep extended range that rarely lets you down.
Next – worth a mention as Live Unlimited’s original retail partner; their own curve lines share that fit-first, wearable sensibility.
Monsoon – my pick for draped, embellished occasionwear that flatters fuller figures beautifully.
Phase Eight – brilliant for structured occasion dresses with built-in shaping and a reliable fit through the waist.
Hobbs – the one for grown-up tailoring and workwear that holds its shape across sizes.
Seasalt Cornwall – relaxed, generous everyday pieces in lovely natural fabrics, perfect for the easy end of your wardrobe.
Boden – consistent sizing, joyful prints and a fit that genuinely considers the curve, not just the size 10.
Hush – the soft, drapey jersey separates and loungewear that mirror Live Unlimited’s off-duty pieces almost exactly.

Premium

Mint Velvet – elevated, draped, tonal pieces with a relaxed-luxe feel that suits a curvier frame down to the ground.
ME+EM – clever, elongating cuts and extended sizing engineered to flatter – their “flattering by design” ethos is right up Live Unlimited’s street.

Luxury / designer

Max Mara – for investment drape and tailoring; their Marina Rinaldi line is the genuinely chic plus-size designer option most people don’t know exists.

Two off-the-radar independents I love

Kemi Telford – a brilliant British independent doing joyful, colour-drenched pieces cut with curves firmly in mind. A proper antidote to dull plus-size beige.
Lucy & Yak – the indie cult favourite for relaxed dungarees and easy separates, with genuinely inclusive sizing and a fit that doesn’t treat curves as an afterthought.

The easiest way to never guess your size again

Here’s the honest truth: even with a true-to-size brand like Live Unlimited, online curve shopping involves too much guesswork – and that’s exactly why I built Tellar.

Tellar.co.uk is the UK’s leading sizing tool. You measure once – using your bust, waist and hip, or simply a brand size you already own – and your body is matched instantly to 1,500+ brands. Never squint at a size guide again.

Always free, no downloads, works straight in your browser. And there’s the Tellar Fashion Hub – a library stacked with free posts from our top stylists. Honest. Unbiased. Independent. Always free. Style advice, top picks, and the best brands for every body.

Keep reading on the Hub

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