What Is Sizing Like at Lolly's Laundry? An Honest Fit Guide

By Ella Blake – Senior Fashion Stylist & Founder | Tellar – Always honest, unbiased & unsponsored

Here's the short answer before you reach for your card: Lolly's Laundry runs large and is cut to be worn loose, so most women are happiest in their usual size or one size down. This is a Danish brand that builds volume into nearly everything – the puffed sleeves, the tiered skirts, the trapeze dresses – and that generosity is the whole point. But it's also exactly why people get caught out and end up sending half the parcel back. Let me walk you through how it really fits, piece by piece.

How Lolly's Laundry Sizing Actually Works

Lolly's Laundry uses lettered sizing (XS to XXL) rather than UK numbers, which already throws a lot of us. As a rough guide, XS lands around a UK 6, S a UK 8, M a UK 10, L a UK 12 and XL a UK 14 – but I'd treat that as a starting point, not gospel, because the cut does so much of the talking.

The brand itself describes its dresses as designed to be worn oversized. In practice that means:

Dresses and blouses – generous and forgiving. If you're between sizes or want anything other than a deliberately billowing look, size down.
Anything with balloon or puff sleeves – gorgeous, but they can swallow a petite frame. Check the body of the garment, not the sleeve.
Cropped or waist-defined pieces (their cropped knits, fitted waistbands) – these are the closest thing to true-to-size, and the slim waistbands are the one place I'd consider going up if you're curvier through the middle.
Trousers – comfort waists and relaxed legs, so usually true to size with a kind seam allowance.

My own Lolly's lesson: I once ordered a tiered midi in my "safe" M for a wedding, convinced volume meant I needed room. It arrived looking like I'd borrowed it from someone two sizes bigger. The S was perfect – still relaxed, but it actually had a shape. Lesson learned: with this brand, downsizing rarely means tight, it just means flattering.

Who the Cut Suits

This is a brand that genuinely rewards a confident eye. The fluid, A-line silhouettes are a dream on pear shapes and anyone wanting to skim the hips, and the volume up top balances a fuller bust beautifully. If you're petite or very slim, you absolutely can wear it – just go down a size and look for the more structured cuts (the trenches, the cropped knits) so the fabric works with you rather than wearing you.

Where to Shop for the Same Look

If you love the playful, print-led, slightly bohemian Scandi mood but want options at different price points, here's where I send my clients.

High Street

Monsoon – the high street's home of print and embroidery; the closest thing to that joyful Lolly's pattern clash.
Boden – brilliant for colour and bold florals with a fit that's generous in the same forgiving way.
Oliver Bonas – quirky prints and feminine cuts at a gentle price, made for occasion dressing.
Seasalt Cornwall – relaxed, painterly prints and easy silhouettes if you want the boho feel toned down.
Whistles – cleaner and more pared-back, but unbeatable for an elevated relaxed dress.
Phase Eight – reliable for feminine occasion pieces with that fluid, romantic drape.

Premium

Mint Velvet – relaxed-luxe separates and dresses that capture the effortless side of Scandi style.
Hush – understated, easy-to-live-in pieces with a quietly Scandinavian sensibility.
Me&Em – considered, flattering fits and clever prints when you want investment polish.
Anthropologie – the spiritual home of maximalist, bohemian prints and statement dresses.

Luxury & Designer

Ganni – the defining Scandi name for playful prints and recycled fabrications, very much Lolly's grown-up cousin.
Stine Goya – Copenhagen's painterly, colour-drenched label for true statement dressing.

Two for the Adventurous (Independent & Left-Field)

Sissel Edelbo – a small Danish label crafting one-of-a-kind dresses from reclaimed vintage saris; pure boho romance.
Damson Madder – a young, sustainability-minded British indie with the same fun, print-forward energy at a friendlier price.

My honest styling tip across all of these: buy for the silhouette you'll actually wear. A voluminous Lolly's-style dress wants a flat sandal or a chunky boot and minimal fuss elsewhere – let the dress do the work.

Never Guess Your Size Again

Lettered sizing, oversized cuts, Danish measurements – it's no wonder Lolly's Laundry trips people up. This is exactly why I built Tellar.

Tellar is the UK's leading sizing tool: your body matched exactly to 1,500-plus brands instantly, so you never squint at a size guide again. Measure once – using your bust, waist, hip, or simply a brand size you already own – and you're done. It's always free, with no downloads, and works straight in your browser.

Use the Store Size Lookup tool to get your precise size in any brand – COS, Reiss, Everlane, Arket and more.
Then explore the Tellar Fashion Hub: a library stacked with free posts from our top stylists. Honest. Unbiased. Independent. Always free – style advice, top picks and the best brands for every query.

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