What Is Sizing Like at Love Moschino?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Love Moschino runs small — typically one to two sizes smaller than standard UK sizing — so as a general rule, you should size up when shopping the brand. It uses Italian EU sizing (running from 38 to 48), and if you're used to popping on a UK 12 without a second thought, expect to reach for a 44 or even a 46 here. I learnt this the hard way when a gorgeous quilted jacket arrived looking more like a bolero on me. Not my finest hour.

The brand sits at the accessible end of the Moschino universe — playful, logo-forward, unapologetically fun — and the designs often lean fitted, which makes getting the size right genuinely important. Structured dresses, zip-through sweatshirts, logo knitwear, slim-cut jeans: these are pieces where a half-size too small will show immediately.

The Size Conversion Guide

Here's a straightforward breakdown. Love Moschino follows standard Italian EU sizing across its womenswear range.

Love Moschino (IT/EU)UK SizeUS SizeApprox. Bust (cm)Approx. Waist (cm)3862826340848667421069071441289475461410987948161210283

My advice: always take your actual measurements (bust, waist, hips) before ordering Love Moschino online. Don't go by the UK size you think you are — go by the centimetres. It genuinely makes a difference here.

How Does Sizing Work Across Different Garments?

Love Moschino isn't just one-size-fits-all advice across the board. Different categories behave slightly differently, and after a fair few orders — and a fair few returns — here's what I've found:

Dresses & Jumpsuits: These tend to be the most fitted pieces in the range. Love Moschino's dresses are often structured and quite close to the body, particularly around the chest and hips. I'd always size up at least one, sometimes two, if you're between sizes.
Knitwear & Sweatshirts: These run small but can be more forgiving depending on the style. A logo sweatshirt in a relaxed cut might feel fine in your usual EU equivalent — but a fitted knit pullover? Go up. Always go up.
Jeans & Trousers: Italian denim cuts are notoriously narrow in the waist relative to UK fits. Expect the waist to be the binding point. If you carry more weight on your hips, size up two and consider having the waist taken in if needed.
Jackets & Coats: Definitely size up here — particularly if you plan to layer underneath. The shoulder seams on Love Moschino tailored pieces sit quite close, and if those don't land right, nothing else will.
T-shirts & Tops: These are slightly more relaxed in proportion, but still Italian-scaled. I'd suggest going up one from your usual EU size to be comfortable.
Bags & Accessories: No sizing concerns here — just enjoy the shopping. The quilted totes and logo crossbodies are genuinely brilliant value for a designer-adjacent piece.

My Honest Styling Take on Love Moschino

I have a complicated relationship with Love Moschino — the kind of relationship where I know it might let me down on fit, but I keep coming back anyway because the pieces are just too fun to ignore. The brand does irreverent Italian dressing brilliantly: heart prints, embroidered logos, chain-trimmed jackets. It knows exactly what it is and commits to it completely.

That said, the sizing inconsistency is real. I've styled clients who've needed completely different sizes in a dress versus a sweatshirt from the same collection. The lesson? Never assume. Always measure. And if you're buying in a physical boutique, try everything on.

Proportionally, Love Moschino designs tend to suit those with a more petite frame or a smaller bust — the chest area in particular can feel restrictive. If you're fuller in the bust, you may find that the size that works across the shoulders is too big at the waist. It's worth keeping an eye on the returns policy wherever you shop.

Best Alternatives to Love Moschino at Every Budget

If the sizing lottery is putting you off, or you want to try the aesthetic at a different price point, here's where I'd direct you:

High Street Picks:

Zara — Delivers a European-cut, fashion-forward look at a fraction of the price. Great for occasion dresses and structured outerwear with personality.
Mango — Consistently strong on Mediterranean-style tailoring and fun prints. Sizing tends to run slightly more generously than Love Moschino.
Ted Baker — Brings a similarly playful, feminine energy. Excellent for occasion and occasion-adjacent pieces with a quirky British twist.
French Connection — Underrated for well-cut dresses with a bit of attitude. Doesn't shout about itself the way Love Moschino does, but the quality is solid.
ASOS — Brilliant for finding Love Moschino aesthetic dupes (especially quilted bags and logo pieces) without the sizing gamble, thanks to a generous returns policy.
Whistles — For a more grown-up version of the structured, polished Italian silhouette, Whistles delivers in spades. Better sizing consistency too.
Reiss — If you're after the luxe, close-to-body fits but with more predictable UK sizing, Reiss is a natural step across.

Premium Options:

Me&Em — Thoughtfully made, beautifully cut. If you love the Love Moschino aesthetic but want better sizing predictability and British-brand consistency, Me&Em is excellent.
Claudie Pierlot — French rather than Italian, but a very similar energy — feminine, a little irreverent, reliably chic. Sizing is standard EU and far more consistent.

Independent & Left-Field Picks:

Never Fully Dressed — A brilliant London-based independent label doing bold prints, playful silhouettes and genuine personality. Inclusive sizing and honest UK-standard fits. Very much the spirit of Love Moschino without the Italian sizing drama.
Olivia Rubin — An independent British designer known for sequins, prints and colourful statement pieces that scratch a very similar itch to Love Moschino's more maximalist offerings. Worth bookmarking.

Never Guess Your Size Again — Try Tellar

Love Moschino's Italian sizing can be a minefield — but it doesn't have to be. Tellar.co.uk is the UK's leading clothing size tool, matching your body measurements to over 1,500 brands instantly.

Measure once — bust, waist, hips, or use an existing brand size you trust
Use the Store Size Lookup to find your exact size in Love Moschino, COS, Reiss, Arket & hundreds more
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Plus, the Tellar Fashion Hub is a library of free, honest, unsponsored posts from our team of stylists — covering every sizing question, brand breakdown and style guide you'll ever need. Always independent. Always free.