What is Sizing Like at LoveShackFancy?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

LoveShackFancy generally runs true to size, but there's one thing you absolutely need to know before you order: the brand cuts short. Dresses and skirts are designed with a distinctly mini-length ethos, which is heaven if you're petite, but a genuine problem if you're 5'7" or above and hoping for a midi. I've made that mistake myself — ordered the most gorgeous tiered floral dress, opened the parcel and nearly cried when it barely skimmed my thighs. The lesson? Always check the length, not just the size.

LoveShackFancy is a New York City-based label founded in 2013 by stylist and designer Rebecca Hessel Cohen. Think dreamy, romance-novel florals, tiers of ruffle, vintage-inspired lace, and cottons so pretty you feel like you've wandered into a Provençal garden. It's the brand that Taylor Swift fans and Hamptons holiday-goers have collectively lost their minds over — and for good reason. The pieces are genuinely beautiful. But sizing across US brands always needs a bit of translation for UK shoppers, so let me break it all down properly.

LoveShackFancy Size Conversion: US to UK

LoveShackFancy uses US numeric sizing, which typically runs two sizes below UK sizing — so a US 4 is roughly a UK 8, a US 8 is a UK 12, and so on. Here's the full conversion alongside measurements from their official size guide:

US SIZEUS LABELUK SIZE (APPROX.)BUSTWAISTHIP00XXSUK 430–31"24–25"34–35"0XSUK 631–32"25–26"35–36"2SUK 6–832–33"26–27"36–37"4SUK 833–34"27–28"37–38"6MUK 1034–35"28–29"38–39"8MUK 1235–36"29–30"39–40"10LUK 1436–37.5"30–31.5"40–41.5"12XLUK 1637.5–39"31.5–33"41.5–43"14XXLUK 1839–41"33–35"43–45"

Always use your measurements as a starting point rather than guessing from your UK label — especially when buying online from the US site, where returns can be costly and time-consuming.

Garment-by-Garment Sizing Guide

DRESSES

This is LoveShackFancy's signature category and the place where sizing needs the most attention. The good news: dresses generally fit true to size through the body. Most styles have smocked or elasticated waistbands, which gives a little welcome flexibility — particularly useful if you fall between sizes. The bad news, as I've already flagged: they are short. If you're above average height (roughly 5'6" and above), expect a dress labelled "midi" to actually hit above the knee on you. If length matters, sizing up can help — you'll get a couple of extra centimetres in the skirt — though it may result in a looser fit through the bodice.

💡 Ella's tip: Smocked-top styles are particularly forgiving. If you're between sizes, go with your smaller size — the elastic does the work beautifully.

TOPS & BLOUSES

Tops run true to size for most women, though reviewers consistently note that the numeric sizing (rather than the XS/S/M labels) can run slightly generous through the chest. If you're fuller-busted, this is actually good news — you may find the fit more comfortable than you'd expect. For smaller busts, stick to your true size or even consider sizing down by one numeric size. The ruffled, romantic styles are generally cropped, so bear that in mind if you like your tops to sit lower on the hip.

JACKETS & COATS

This is one area where I'd advise caution. The coats — particularly the signature printed wool styles — can run a little small, and reviewers who usually buy LoveShackFancy dresses in their true size have found themselves needing to size up in outerwear. My advice: if you're between sizes, go up. The quality on the coats is genuinely exceptional — thick, structured, and worth every penny — but you don't want to be squeezing yourself into one.

SKIRTS

Skirts follow the same sizing logic as dresses: true to size through the waist and hip, but frequently shorter than the product images suggest, especially on taller frames. The ruffle mini skirts are exactly that — mini. The tiered midi skirts sit well on average heights but may read as above-the-knee on taller women. Always check the listed length in centimetres or inches if the site provides it.

SWIMWEAR

The swimwear runs true to size, but note that LoveShackFancy uses a different size chart for swim than for ready-to-wear. The measurements are slightly more fitted (less forgiving through the hips than the dress sizing), so if you're in any doubt, size up. The swimwear is lined and structured — you won't be falling out of it — but a snug fit that was borderline uncomfortable on land will become a real problem at the beach.

SLEEPWEAR & LOUNGEWEAR

Pyjamas and robes are sized in XS–XL rather than numeric sizing, and they run comfortably true to size. These pieces are a bit more relaxed in their cut, so you're unlikely to go wrong. The robes in particular are cut with some generosity — I'd say they even run slightly large, which is exactly what you want from a robe.

Practical Tips Before You Buy

Always measure yourself first. LoveShackFancy publishes a detailed size chart for every category — use it. Bust, waist, and hip measurements will tell you more than any size label.
Check the item's specific length. Not all dresses are created equal, even within the same brand. A three-tiered maxi will behave differently to a simple slip dress. If the site lists the length, note it — and if you're tall, contact customer service before buying.
Curvier? Size up in dresses with no stretch. Styles without elasticated waistbands have minimal give, so if your hips are in the next size bracket, go up to avoid any tension through the hip and skirt.
Check the fabric content. LoveShackFancy uses a lot of 100% cotton, which is beautiful but can shrink. If in doubt, check the care label before washing and always follow instructions carefully.
Buying secondhand? The brand has a huge presence on Vinted, Depop and The RealReal. Check seller measurements carefully — well-loved pieces may have experienced some wash-related size changes.

If the Price Tag Has You Pausing… Try These Alternatives

LoveShackFancy is undeniably on the pricier end — dresses frequently sit between £250–£600. That's a serious investment. The quality is there, and if you find a piece you love, it's worth it. But there are some genuinely brilliant alternatives at every budget that capture the same romantic, feminine spirit.

HIGH STREET PICKS

Anthropologie — Probably the closest high street equivalent to LoveShackFancy's aesthetic. Intricate floral prints, tiered skirts, ruffled blouses, and that same dreamy, whimsical energy. Their sizing is similarly US-based, so the same conversion rules apply.
Monsoon — Brilliant for occasion florals, tiered midi dresses, and embroidered pieces. Sizes tend to run generously and are very UK-shopper-friendly. One of the most underrated brands on the high street for romantic dressing.
Urban Outfitters — Excellent for the boho-floral side of LoveShackFancy's identity. Floaty sundresses, crinkle cottons, prairie blouses at a fraction of the price. Quality varies, but the hits are very good.
Phase Eight — For the more elegant, occasion-wear angle. Beautiful floral midi dresses, quality fabrics, and feminine silhouettes. A reliable, thoroughly grown-up alternative for anyone who finds LoveShackFancy a touch too mini.
Joules — If you love the cotton florals and the countryside-romantic vibe, Joules delivers beautifully at a very accessible price point. Great quality, properly British prints, and sizing that's reliably straightforward.
Oliver Bonas — Underrated for feminine, pretty pieces. Their floral dresses, broderie tops and printed co-ords have genuine style. Brilliant for adding some romance to everyday dressing without breaking the bank.
Boden — For classic, high-quality floral prints with a British sensibility. Boden's cotton dresses are properly good — and their sizing is clear and consistent, which makes online shopping much less stressful.
Hush — For quieter, more subtle romance. Linen, soft florals, premium basics with a gentle feminine touch. Hush is a brilliant option if you love the quality feel of LoveShackFancy but want something a little more pared-back.

PREMIUM PICKS

Rixo — A UK-founded label that absolutely nails the vintage-floral dress territory. Silk-feel fabrics, gorgeous prints, wrap and tea-dress silhouettes. Beloved by stylists (myself included) and genuinely worth the splurge for a special occasion. Their sizing runs small, for reference — always size up.
Sézane — The French answer to romantic dressing. Broderie, floral smocking, feminine blouses and dresses with an effortless Parisian ease. Exceptional quality, and their sizing tends to run true with some gentle generosity.
Claudie Pierlot — French premium brand with a talent for beautifully feminine dresses, printed blouses and pretty occasion pieces. The details — embroidery, smocking, delicate prints — are exquisite at this price point.

LUXURY & DESIGNER PICKS

Zimmermann — The obvious like-for-like luxury comparison. Australian label with the same romantic, feminine, floral DNA as LoveShackFancy, but with even more elevated fabrics and craftsmanship. If you're spending designer money, Zimmermann is the benchmark.
Self-Portrait — A British luxury label specialising in beautifully intricate occasion dresses. Lace, pleating, feminine detailing, and consistently flattering cuts. A brilliant choice for events where you want to make a real impression.

INDEPENDENT & LEFT-FIELD PICKS

Réalisation Par — An Australian label with a cult following and a genuinely gorgeous range of silky, printed mini and midi dresses. The prints are often limited-edition, the quality is excellent, and the sizing is US-based (size up if in doubt). Very much in the LoveShackFancy spirit, with a slightly more grown-up, evening-ready edge.
Meadows — A quiet gem of a UK-based independent brand with a focus on floral prints, feminine silhouettes, and ethical production. Beautiful linen-cotton dresses, smocked tops, and tiered skirts that feel genuinely special. If you want the LoveShackFancy aesthetic but prefer to support a smaller British brand, Meadows is worth discovering.

Never Guess Your Size Again

If you're shopping LoveShackFancy — or any of the brands I've listed above — online, the single biggest thing you can do to protect yourself from a disappointing return is to know your exact measurements relative to each brand's specific sizing. That's precisely what Tellar was built to do.

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And if you're looking for more styling inspiration and honest fashion advice, the Tellar Fashion Hub is stacked with free posts covering everything from brand sizing guides to seasonal wardrobe edits — all written by our stylists, completely unsponsored, and always free to read.