What Is Sizing Like at Moorer?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased, & unsponsored post

Moorer runs small — typically one full UK size smaller than you'd expect, so in the vast majority of cases, you'll want to size up when shopping the brand. This is non-negotiable Italian luxury outerwear, cut with all the precision and slim silhouette that entails.

I remember the first time I came across a Moorer coat in a boutique on Marylebone High Street. I confidently grabbed what I thought was my size, shimmied my arms into it, and stood there looking genuinely confused. It wasn't that it didn't fit — it just wasn't built with any leeway whatsoever. No room for a chunky knit, no slouchy shoulder allowance, nothing. It's outerwear designed like suiting. Once I went up a size, it was one of the most beautiful things I'd ever worn. That's the Moorer experience in a nutshell: glorious, but only if you size correctly.

About Moorer — A Quick Brand Primer

Moorer was founded in 2006 in Verona by Moreno Faccincani, and it's relatively young by luxury fashion standards. What sets it apart is a philosophy borrowed straight from tailoring: no logos, no flash, just impeccably constructed outerwear made entirely in Italy. The down jackets use 95% Siberian goose down — genuinely one of the finest fills on the market — and every detail from buttons to zips is treated as a precision decision. If you've ever wondered why it costs what it costs, that's your answer.

The brand makes structured down jackets, wool-blend coats, parkas, bombers, and gilets for women. Each piece is named after a historical figure or artwork, which tells you everything about Faccincani's outlook. This is not a brand interested in trends. It's interested in longevity.

Moorer Sizing: What You Need to Know

Moorer uses Italian sizing (38, 40, 42, 44, etc.) which doesn't map directly to UK sizes — and on top of the general Italian sizing principles, Moorer's cut is particularly fitted. The garments are designed with a slim, sartorial silhouette and minimal ease. That means:

If you're between sizes, always go up
If you plan to wear a midlayer underneath, size up
If you have broader shoulders or a fuller bust, size up
Petite customers may find sleeves run slightly long — worth factoring in
Wool coats and peacoat styles run closest to true size, but still check against your measurements

Ella's tip: I always advise clients to measure their bust before ordering Moorer. The shoulder and chest measurements are the most critical — if you're at the top of a size bracket, go up without hesitation.

Moorer Women's Size Conversion Table

MOORER / ITEUUKUSBUST (CM)WAIST (CM)36366280–8462–6638388484–8866–70404010688–9270–74424212892–9674–784444141096–10078–8246461612100–10482–8648481814104–10886–90

Bear in mind these are general guidelines. Because of Moorer's tailored construction, I'd always recommend using your bust measurement as the primary reference point rather than your usual UK dress size — particularly for down jackets and fitted coats where ease across the chest really matters.

Style by Garment: How Moorer Pieces Fit

Different Moorer pieces behave slightly differently, so here's what I've observed across the range:

Down jackets and puffers: These run the smallest. The waist is shaped and the shoulders are precisely cut. Size up at minimum one, two if you're a heavier layerer. Despite the fill, they're not generously cut — that's entirely intentional.
Long wool and cashmere blend coats: Slightly more forgiving, but still slim-fitting through the body. True to Italian size, but size up if you prefer a more relaxed wear or have a fuller figure.
Parkas and technical outerwear: Slightly roomier in the body owing to their functional design, but still fitted through the shoulders. Check shoulder width carefully.
Gilets and quilted vests: Generally true to Italian size. Can be worn over knitwear without sizing up in most cases — but check your bust measurement.
Bombers and short jackets: Slim euro fit. Size up for a relaxed look or if wearing over anything thicker than a shirt.

Where to Shop Moorer in the UK

Moorer is stocked in the UK through boutiques and premium department stores. Matches Fashion, Harrods, Harvey Nichols, and Browns Fashion all carry the women's range. The brand's own website (moorer.clothing) ships internationally with free returns, which takes a lot of the sizing stress away — though I'd still urge you to use your measurements rather than guessing from your usual UK size.

Brilliant Alternatives — If Moorer Is Out of Budget

Moorer is an investment. We're talking £400–£1,800+ for outerwear, and while I absolutely think it's worth it for the right person, I get that it's not a casual purchase. Here are my recommendations at every price point — all chosen for quality, fit, and genuine outerwear credentials:

HIGH STREET & ACCESSIBLE

Whistles — Consistently one of the best on the high street for elevated, understated coats. Their outerwear is properly considered, not just filler product.
Jigsaw — A perennial favourite for quality wool coats and transitional jackets. Brilliant tailoring at this price point, and the fits are generally flattering.
Phase Eight — Genuinely good for structured coats, particularly longline styles. Better than you'd expect for the price, and sizing tends to be generous.
Hobbs — One of the most underrated brands for quality coats on the British high street. Wool-blend styles are particularly strong season after season.
Massimo Dutti — Spanish brand with an Italian sensibility. Clean lines, decent fabrics, and outerwear that won't look tired after one season.
Ted Baker — Good for more dressed-up coats and evening-appropriate outerwear. Smart detailing and flattering cuts.
Me&Em — An absolute standout for coats at the premium-accessible level. British brand that really understands fit and invests properly in fabric.

PREMIUM MID-RANGE

Reiss — Consistently strong outerwear with a sharp, tailored feel. The kind of brand that looks more expensive than it is.
Max Mara — The gold standard for investment coats at the premium level. If you want the Moorer aesthetic without the full Moorer price, Max Mara is the closest comparison for classic wool coats.
Cos — Brilliant for clean-lined, minimal outerwear with a Scandinavian sensibility. Sizing is generous and quality has been very consistent in recent years.

LUXURY & DESIGNER

Herno — The closest Italian comparison to Moorer. Also Verona-based, also obsessed with craft, also cut with a slim Italian silhouette. If you love Moorer, you'll love Herno.
Moncler — More recognisable branding than Moorer but similarly positioned in the down jacket market. A slightly more generous cut in most styles.
Canada Goose — For pure warmth and functionality at a luxury price point. More relaxed in fit than Moorer and more practical for winter commuting.

INDEPENDENT & UNDER THE RADAR

Rains — A Danish outerwear brand that has quietly built a cult following for technical, waterproof pieces with a genuinely modern aesthetic. If you want something different to the usual luxury outerwear names, Rains deserves your attention. Sizing tends to run slim — check their guide.
Stutterheim — Swedish rainwear brand with an almost art-world following. Their coats are beautifully made, properly weatherproof, and have a quiet confidence that feels very close to the Moorer ethos. Sizing is generous and inclusive.

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