What Is Sizing Like at Nine in the Morning?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Nine in the Morning runs small — as an Italian brand, it sizes according to Italian standards, which means you'll almost certainly need to go up one to two sizes from your usual UK size. If you're a UK 10, you're most likely ordering a 42 or even a 44. I say this as someone who confidently added a pair of their wide-leg trousers to my basket in my standard size, waited two weeks for delivery, and then stood in my hallway wrestling with a waistband that simply wasn't going to happen. Go up. Always.

Nine in the Morning is a Florentine label that has quietly become one of the most coveted names in Italian trouser-making. Founded in 2009, it built its reputation on beautifully cut, high-waisted wide-leg trousers that have a sort of understated, grown-up elegance you rarely find at the price point. The fabrics are lovely — think fluid crepes, lightweight wools, textured weaves — and the fit, when you get it right, is genuinely spectacular. But getting it right requires knowing the sizing rules in advance, which is exactly what this post is for.

Nine in the Morning Size Conversion: Italian to UK

Nine in the Morning uses Italian numeric sizing. Here's how that translates to UK, EU, and US sizes, alongside approximate measurements:

Nine in the Morning (IT)UK SizeEU SizeUS SizeWaist (cm)Hip (cm)36UK 4–6340–260–6386–8938UK 836464–6790–9340UK 1038668–7194–9742UK 1240872–7598–10144UK 14421076–80102–10646UK 16441281–85107–111

Ella's sizing rule: Nine in the Morning trousers are cut with a high, structured waistband — and that waistband is where most people come unstuck. Even if the hip measurement seems fine, the waist runs tight. If you're between sizes, always size up, not down.

The Trousers: What They're Really Like to Fit

Let's be honest — most people come to Nine in the Morning for the trousers. They're the reason the brand exists and the reason it has such a devoted following. The signature high-waisted, wide-leg silhouette is beautifully executed, with a clean fall through the leg that photographs like a dream and, more importantly, actually looks good in real life on a variety of body types. The key is that high rise: it creates a long line, nips in the waist, and gives you that effortlessly pulled-together Italian look.

What you need to know practically:

The waistband is structured and firm — it's meant to sit snugly, but if it's digging in at all, size up immediately. There's no stretch or give in the waistband fabric
The leg length skews long, which is deliberate — these trousers are designed to be worn with a heel or a chunky loafer with a slight break at the ankle. If you're petite, factor in tailoring costs
The hip and thigh area tends to have generous room — the wide-leg cut means most of the sizing challenge is exclusively at the waist
Linen styles can be slightly more forgiving; woven and crepe styles tend to be the least forgiving — size up one if you're buying those

Beyond Trousers: Tops, Blazers & Dresses

Tops & Blouses

Nine in the Morning's tops are cut slim through the shoulder and bust. I'd say go up one size here as a default, particularly if you're broader across the shoulders or carry volume on your bust. The blouses are often cropped or relaxed enough through the body that the shoulder fit is the most critical measurement to get right.

Blazers & Jackets

Their tailoring is structured and close-cut in the Italian tradition — elegant, precise, and not particularly forgiving if you order too small. Size up one from your UK equivalent, and definitely size up two if you're planning to layer anything underneath. The shoulder seam placement is typically set quite precisely, so if a jacket pulls across the back, it's the wrong size rather than a style choice.

Dresses

Fewer styles than trousers, but where Nine in the Morning does dresses they tend to follow the same high-waist, clean-line logic. Size up one, and check the waist measurement carefully — as with the trousers, the waist is always the tightest point of the garment.

My Honest Styling Take

Nine in the Morning trousers are genuinely one of those wardrobe investments that pays back every time you wear them. I style mine constantly — with a simple white shirt tucked in and loafers for daytime, or with a silk camisole and strappy heels for evening. The wide leg is flattering on almost everyone because of how high the rise sits; it visually lengthens the leg and creates a waist even where there isn't one.

The brand leans towards neutral and earthy tones — camel, ecru, black, terracotta — which makes everything mix-and-match easily. They're not a trend label; they're a considered, classics-with-personality label. The kind of thing you buy once and wear for five years.

One styling note: the wide leg works best when the top half is either tucked or cropped. Anything too long and voluminous on top with these trousers will swamp you. Keep it proportional — slim and fitted or cropped up top, and let the trouser do the talking below.

Where to Shop if Nine in the Morning Doesn't Fit Your Budget

Nine in the Morning sits at a premium price point — typically £150–£350 for trousers. If you love the silhouette but want something more accessible, here's where I'd genuinely point you.

High Street Picks

Massimo Dutti — the closest thing to Nine in the Morning on the high street, full stop. Beautifully cut wide-leg trousers in quality fabrics, with that same Italian-adjacent elegance. Their tailored trousers are consistently excellent and the sizing is far more predictable
Whistles — a brilliant source of grown-up, sophisticated wide-leg trousers with a high rise. The quality punches well above the price and their neutral palette aligns perfectly with the Nine in the Morning aesthetic
Jigsaw — perennially underrated for wide-leg tailoring. Jigsaw does elevated basics better than almost anyone on the UK high street, and their trouser cuts are consistently flattering
Cos — if you love the clean, architectural quality of Nine in the Morning's silhouettes, COS delivers that in spades. Their wide-leg and straight-leg trousers in crepe and technical fabrics are genuinely outstanding value
Mango — their premium Committed line and tailoring range has genuinely impressive wide-leg trouser options, often in fluid fabrics that drape beautifully. Very Nine in the Morning energy at a fraction of the price
Hush — brilliant for relaxed, high-waisted wide-leg styles that feel effortless rather than try-hard. A more casual interpretation of the silhouette but done very well
Phase Eight — particularly strong for occasion-appropriate wide-leg styles in luxurious-feeling fabrics; the kind of thing you'd wear to a wedding or smart dinner without looking like you're trying too hard
Next — genuinely underrated for tailored wide-leg trousers at an accessible price. Their premium tailoring range regularly gets excellent press and their sizing is reassuringly consistent

Premium Picks

Reiss — impeccably tailored wide-leg trousers with a similar high-waisted, Italian-influenced sensibility. The quality is excellent and they size in UK standard, which makes life considerably easier
Me&Em — one of the best British labels for quality tailored trousers. Their wide-leg styles in wool and crepe blends are beautifully made, versatile, and sized generously
Claudie Pierlot — the Parisian answer to Nine in the Morning; similarly elevated, similarly trouser-obsessed, with a slightly softer, more romantic edge to the styling

Independent & Niche Picks

Totême — the Swedish label that sits in almost exactly the same wardrobe space as Nine in the Morning. Minimal, considered, beautifully cut trousers and tailoring with a clean European sensibility. The price is comparable but the fanbase is equally devoted
La Veste — a small French label making incredibly elegant wide-leg and straight-leg trousers in exceptional fabrics. Far less well known than it deserves to be. If you're a Nine in the Morning devotee, La Veste should absolutely be on your radar

Stop Guessing Your Size — Try Tellar

Italian sizing is notoriously inconsistent with UK sizing, and Nine in the Morning's structured cut makes getting it right even more important. This is exactly what Tellar.co.uk was built for — the UK's leading clothing size tool, matching your exact measurements to over 1,500 brands instantly.

Measure once — bust, waist, hips, or use an existing brand size you already know fits
Use the Store Size Lookup tool to get your precise size at Nine in the Morning, Massimo Dutti, Reiss, COS, Whistles and 1,500+ more
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And don't miss the Tellar Fashion Hub — a library of free posts from our stylists covering every brand, every fit question, every wardrobe dilemma. Honest. Unbiased. Never sponsored.

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