What Is Sizing Like at Norse Projects? A Menswear Stylist's Honest Guide

Norse Projects fits true to size. Order your usual size and, nine times out of ten, you'll be spot on. It's a Danish brand with roots in skate and street culture, so the cut leans a touch relaxed rather than sharp and tailored — but nothing about the sizing is designed to catch you out. There's no need to size up "for the Scandi look" and no need to size down. Take your normal size.

The quick version

Tops, knitwear, shirts: True to size, XS–XXL. Cut clean, often a fraction long in the body.
Trousers: Sized by waist measurement, and deliberately roomy through the leg.
Outerwear: True to size, but size up if you're a serious layerer.

Tops and knitwear

This is where Norse Projects really earns its money. The lambswool knits are made on a seamless tubular machine, which means no bulky side seams and a jumper that moves with you rather than boxing you in. Take your normal size here. The tees and sweats run true as well, though I'd warn you they sit slightly long in the body — a good thing if you're tall, worth noting if you're not.

A quick confession: early on I sized up in a Norse tee because I assumed a Scandinavian brand meant billowing, oversized everything. Rookie error. I spent a summer looking like I'd borrowed my older brother's shirt. Stick to your true size and the proportions do the work for you.

How to wear it

Layer a fine-gauge Norse jumper over a collared shirt for that quiet, put-together look that's very on trend right now.
Let the slightly longer tee do its thing untucked with roomy trousers — don't fight the length by tucking.

Trousers and chinos

Norse trousers are sized by waist, and thanks to that skate heritage they're intentionally spacious rather than skinny. If you like a wider leg, styles like the Andersen chino are made for you. If you prefer something closer, the slim-fit stretch chinos are your friend — but even those aren't tight by modern standards. My advice: order your true waist and choose the style for your preferred silhouette rather than trying to size your way to a slimmer or looser fit.

Outerwear

The jackets and GORE-TEX parkas fit true to size on their own, but this is the one place I'll tell you to think about sizing up. If you're planning to wear a chunky jumper underneath a parka through winter, a single size up gives you room without swamping you. I did exactly that with a Norse parka last year and it's become the most-worn thing I own. Buy it slim and you'll resent it every cold morning.

Brands that sit beautifully alongside Norse Projects

Norse works best as part of a considered, minimalist wardrobe. Here's who I'd shop for pieces that speak the same language — split across the high street, independents and designer.

High street

COS — the closest high-street match for Norse's clean Scandi lines. Brilliant for minimalist trousers and boxy knits at a fraction of the price.
Arket — another Scandinavian eye, strong on functional basics and outerwear that layers happily under or over your Norse pieces.
Uniqlo — unbeatable for the foundation layers: plain tees, merino jumpers and the Heattech you'll wear beneath everything.

Independent and boutique

Folk — a British label with the same love of texture and understatement. Their overshirts and softly tailored trousers are natural Norse companions.
Universal Works — Nottingham-based, workwear-influenced and relaxed in cut, which sits perfectly with Norse's roomier trousers.
Oliver Spencer — for when you want to nudge the look slightly smarter without losing the ease.

Designer and luxury

A.P.C. — French minimalism and some of the best raw denim going. The philosophy of buy-once, wear-forever mirrors Norse exactly.
Our Legacy — Swedish and a little more fashion-forward, ideal when you want an elevated, statement piece alongside your quieter staples.
Margaret Howell — British, understated, impeccably made. The fit and fabric quality are a genuine step up if you're investing.

One thing worth saying: the fit story changes completely from brand to brand. A.P.C. denim runs notably slim and long, COS trousers can vary wildly by style, and Our Legacy loves an oversized cut. Which brings me neatly to the thing that saves my clients time, money and returns.

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Explore more free style guides on the Tellar Fashion Hub

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