What Is Sizing Like at & Other Stories?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

& Other Stories runs broadly true to size, but there are some real nuances worth knowing — particularly if you're curvy, have a fuller bust, or you're shopping tailored or structured pieces. I've lost count of the number of times I've been caught out by a gorgeous pair of wide-leg trousers from here that looked absolutely fine on the hanger and borderline tortuous on. Lesson learned: the sizing is not uniform across the brand, and knowing which categories to trust and which to approach with caution makes all the difference.

The brand is part of the H&M Group, but feels considerably more grown-up and editorial. Collections are designed across three ateliers — Paris, Stockholm, and Los Angeles — and that genuinely affects the cut of individual pieces. A silk slip dress from the Paris atelier sits quite differently to a structured coat from Stockholm. It's part of what makes the brand so interesting, but it's also what makes "just order your usual size" not quite the full picture.

Understanding the Sizing System

& Other Stories uses European numeric sizing rather than the UK 8/10/12 system, which trips people up on first shop. Here's the basic conversion to keep in your back pocket:

EU SizeUK SizeGeneral Fit34UK 6True to size in most styles36UK 8–10True to size in most styles38UK 10–12Size up if curvy or busty40UK 12–14Can vary by category42UK 14–16True to size in relaxed styles44UK 16Largest size stocked in most ranges

One thing worth flagging upfront: the brand tops out at EU44 (roughly a UK16) in most clothing lines. I wish they'd push that further — the clothes are genuinely beautiful and deserving of a wider size range. It's a real gap for the brand, and something their loyal customers have been vocal about.

Category by Category: What to Know

Dresses: Generally the most reliable category. Most styles sit true to size, including their signature slip dresses and shirt dresses. If you have a fuller bust or hips, go up one — the structured bodice styles in particular don't have much give.
Tailored trousers & skirts: This is where it gets tricky. Multiple editors (and my own wardrobe disasters) confirm that trousers can run narrow through the hip and thigh. If you're anything other than a straight up-and-down shape, size up here. Their skirts also lean slightly small.
Knitwear & jumpers: Generally true to size, but if you have a larger chest, go one up. Their Breton stripes and chunky knits are some of the best on the high street — worth the sizing faff.
Jeans: Largely true to size. Order your usual waist measurement. The caveat is they only go up to a 32 inch waist, which is another area where the range could do so much better.
Coats & outerwear: True to size in fit, but I always recommend sizing up by one for outerwear. You need room for layers underneath — a fitted coat in November over a chunky knit is a recipe for misery, no matter how chic it looks on the hanger.
Blouses & shirts: Often have a relaxed, slightly generous fit. These tend to be the most forgiving and reliable pieces to order in your usual size.

The Honest Bit About Inclusivity

I genuinely love this brand — the quality is streets ahead of most high street offerings at a comparable price — but the size range is a limitation I'd be doing you a disservice not to mention. If you're above a UK16, you'll be largely limited to accessories, shoes, and beauty rather than clothing. It's a real shame for a brand with this level of taste. Hopefully something they'll address, because the demand is absolutely there.

My Stylist Tips for Shopping & Other Stories

Always check the atelier. Paris-designed pieces tend to be more fitted and French in proportions; Stockholm cuts are often cleaner and more relaxed. It genuinely matters.
Read the product description, not just the size label. They flag when something is intentionally oversized — don't size down just because it says "relaxed fit."
Size up for trousers if you carry weight on your hips or thighs. You can always belt a waist; there's no fixing a skirt that won't zip.
Size up for outerwear without exception. Do it. You'll thank yourself every time you layer a thick knit underneath.
If in doubt, use your measurements rather than your label. The EU system is more precise anyway — a 36 is a 36 in centimetres, not a vague interpretation of "size 10."

What to Buy & Where Else to Look

& Other Stories sits in a brilliant sweet spot — quality that punches above its price point, with a design sensibility that feels genuinely considered rather than trend-chasing. Their dresses, knitwear, and coats are the standout categories for me. If you're in the market for similar quality and aesthetic, here are the brands I'd be pointing you towards:

High Street Alternatives

Anthropologie — The closest match in terms of aesthetic: eclectic, print-led, beautifully made. Sizing is more generous and inclusive, with detailed fit information on every piece. A brilliant option if you find & Other Stories's cuts challenging.
Ted Baker — For occasion dressing and structured pieces, Ted Baker delivers similar quality and European-influenced design. Sizing is consistent and the brand has a strong plus-size offering too.
All Saints — If you're drawn to & Other Stories for its edgier, less safe silhouettes, All Saints is a natural step across. Their leather pieces and slip dresses are particular highlights, and sizing is reliable.
Warehouse — A really underrated option for similar fashion-forward dressing at a slightly lower price point. Their tailored pieces and midi dresses are consistently well sized and worth exploring.
Oliver Bonas — For print and colour lovers. The sizing is honest and consistent, and their dress and blouse range captures a similar free-spirited energy to & Other Stories without the European sizing complexity.
French Connection — When it comes to clean, grown-up tailoring, French Connection is my go-to high street recommendation. Strong on trousers, blazers, and simple knitwear. Sizing is reliable across the board.
Great Plains — Quietly excellent. Brilliant dresses and knitwear with a similar relaxed-but-refined quality. Straightforward UK sizing makes online shopping far less stressful.

Premium Alternatives

Me&Em — British brand doing exactly what & Other Stories does, but with more size inclusivity and more detailed fit guidance. Exceptional quality and very reliable sizing across all categories.
Mint Velvet — A brilliant mid-market option for those who love & Other Stories's more relaxed, artisan-influenced pieces. Strong on knitwear and printed dresses. True to size and flattering across a wide range of body shapes.
Phase Eight — Particularly strong for dresses and occasion pieces. The quality rivals & Other Stories on occasion wear, and their size range extends further.

Designer / Luxury

Claudie Pierlot — The Parisian big sister to & Other Stories in many ways. Exquisite detailing, beautiful fabrics, and a similar love of prints and feminine silhouettes. Worth the investment if you want to trade up.

Two Independent Brands Worth Knowing

Sézane — French independent brand that & Other Stories shoppers almost universally love. Stunning knitwear, silk blouses, and considered basics. European sizing used throughout, but their own size guide is excellent. A must-know brand for anyone who loves the & Other Stories aesthetic.
Rouje — Another French independent with a beautiful, feminine sensibility. Think floral midi dresses, silk slip skirts, and polished separates. The sizing information is detailed and the quality is exceptional for the price point.

Stop Guessing Your Size — Use Tellar.co.uk

Here's the thing about & Other Stories sizing: it's genuinely variable enough that your usual label size alone isn't going to cut it. What will cut it is knowing your actual body measurements and matching them to the brand's specific fit logic — and that's exactly what Tellar.co.uk is built to do.

Tellar is the UK's leading free sizing tool. Enter your measurements once and get instant, accurate size recommendations across 1,500+ brands — including & Other Stories, COS, Reiss, Arket, and everything in between. No subscriptions. No downloads. Just the right size, every time.

Measure once — enter your bust, waist, hips, or a known brand size
Instant recommendations — matched to your exact measurements across 1,500+ brands in real time
Completely free — works in-browser, always, no account needed

And while you're there, explore the Tellar Fashion Hub — a library of 5,000+ free, honest, unsponsored posts from our in-house stylists covering every fashion question you've ever Googled at midnight. No ads. No sponsored content. Just genuinely useful, independent fashion writing.

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