What Is Sizing Like at Pucci?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Pucci runs small — often noticeably so — and as a general rule, you should size up at least one size, sometimes two, compared to your usual. The brand uses Italian sizing throughout, which already runs narrower than UK sizing, and many of their signature silhouettes are cut close to the body by design. Getting this right before you buy is absolutely worth it, because Pucci is not a brand where you want to be sending things back.

I want to be honest with you: Pucci is one of those brands that can feel slightly intimidating to size for, and I say that as someone who has guided more than a few clients through the process. The first time I encountered a Pucci kaftan at a press event — stunning, the print genuinely stopped me in my tracks — I assumed it would be generous. It is a kaftan, after all. Wrong. The chest opening was remarkably snug, and even the oversized styles have a very specific, considered cut that doesn't account for much deviation from the Italian body standard. Once you know that going in, though, you can shop with confidence. Let me walk you through it properly.

How Pucci Sizing Works

Pucci uses Italian (IT) sizing, which is the standard across most Italian luxury houses. This runs consistently smaller than UK sizing — an IT 42 is roughly a UK 10/12, for example, rather than the UK 14 you might expect from the number. The brand cuts for a narrow chest, a defined waist, and slim hips, so if you carry more volume in any of those areas, factor in an additional size up beyond the table below.

Pucci Size Guide: Conversion Table

IT SizeUK SizeUS SizeEU SizeFR SizeBust (cm)Waist (cm)Hips (cm)3662343679–8160–6285–873884363882–8463–6588–9040106384085–8866–6991–9442128404289–9270–7395–98441410424493–9674–7799–102461612444697–10178–82103–107

Note: these conversions are a starting guide only. Because Pucci runs small, add one size to whatever this table suggests and check against the specific garment measurements on the Pucci website before ordering.

The golden rule at Pucci: Always cross-reference your measurements against the individual garment's listed measurements — not just the size guide. A size IT 42 dress and a size IT 42 jumpsuit can fit very differently at Pucci depending on cut and fabric. The garment measurements are your most reliable guide.

Fit By Garment Type

Silk Dresses & The Iconic Printed Styles

This is the heart of what Pucci does — those extraordinary, kaleidoscopic printed silk dresses that have been dressing bold, confident women since Emilio Pucci launched the house in the 1940s. The signature silk jersey and silk twill dresses fit close to the body, particularly through the bust and chest. If you're a fuller-busted woman, the bust is the key measurement to check — Pucci's cuts can be generous in the waist relative to the chest, so even if the waist fits well, the bust may be the limiting factor.

For the loose kaftan and tunic styles — which the brand does brilliantly for resort and occasion — the fits are more forgiving, but as I mentioned above, do not assume they are truly oversized. I'd still advise going up one from your usual Italian equivalent, especially through the chest.

Knitwear

Pucci's knitwear — cashmere-blend jumpers, fine-knit tops — runs particularly small. These pieces are designed with a close, body-conscious fit and very little ease. If you want the knitwear to skim your body rather than cling, size up. If you want it fitted, go up by one from the table above anyway — Pucci's version of "fitted" is snug by most European standards.

Trousers & Skirts

Trousers at Pucci are narrow through the hip and thigh, with a high waist that fits close. For most women, going up one size from their usual Italian equivalent is the right move. The skirts — particularly the midi and maxi lengths, which are a signature Pucci shape — tend to be more generous in the hem sweep but still cut narrow through the hip and waist. Check both your waist and hip measurements carefully against the garment specs.

Beachwear & Resort Pieces

Pucci is a genuine resort wear authority — their printed swimsuits, cover-ups, and kaftans are legendary for a reason. Swimwear runs small to very small, consistent with Italian luxury brand norms. For swimsuits and bikinis, I'd advise going up two sizes from your usual Italian equivalent and checking the cup accommodation — Pucci swimwear is not known for generous bust support. Their pareos and cover-ups, by contrast, are more relaxed and one-size or generous-cut in many styles.

Accessories & Scarves

Pucci's accessories — particularly their silk scarves, which are some of the most beautiful in the world — are size-free in the main. Bags run standard across the range. Shoes, if you encounter them, run true to European sizing.

Practical Tips Before You Buy

Measure your bust, waist, and hips in centimetres before ordering and compare directly against Pucci's garment measurements — not just the size label.
If you're between sizes, always go up. The fabrics Pucci uses — silk jersey, silk twill, stretch silk — do not give the way a denim or jersey fabric would.
For the iconic printed dresses, the bust is often the most critical measurement. Get this right and the rest of the fit tends to fall into place.
If you're buying resort or beachwear, size up two from your standard Italian equivalent, especially in swimsuits.
Pucci is available at Net-a-Porter, Matches Fashion, Selfridges, and Harrods in the UK — if you're near any of these, trying in-store before ordering online is genuinely worthwhile at this price point.
Pucci pieces are investment purchases. If you're unsure between two sizes, buy the larger — a Pucci piece can be altered down by a skilled tailor more easily than it can be let out.

Alternatives at Every Price Point

Pucci occupies a very particular space — bold, saturated print, Italian luxury, unapologetically joyful. If you love the look but want to shop at different price points, or simply want more options, here's where I'd look:

High Street & Mid-Range Options

Zara — Surprisingly good at the bold-print dress moment. Their limited-edition printed silk-feel pieces regularly appear in style press as Pucci-adjacent buys, and the turnover means there's usually something interesting in the range. Worth checking the new-in section regularly.
Anthropologie — One of the best high street destinations for print-led, feminine dressing. Their midi dresses and maxi skirts in particular carry a lot of the same joyful, maximalist energy as Pucci at a fraction of the price. The quality of their printed fabrics punches well above the price point.
Monsoon — Consistently one of the best British high street brands for bold, colourful prints, especially in occasion and resort wear. Their silk and chiffon printed dresses are well-made, properly considered, and regularly land in best-buy edits in Grazia and Red magazine.
Ted Baker — Ted Baker has long been a reliable source of the kind of sophisticated, print-heavy occasion dressing that Pucci inspired. Their midi dresses and occasionwear get consistently positive reviews for print quality and fit, with a strong offering for more formal events.
Coast — A brilliant British brand for occasion and resort dressing with a bold aesthetic. Their printed maxi dresses and kaftans are genuinely beautiful, and the brand sits in a sweet spot between high street and premium that makes it excellent value.
Phase Eight — Superb for print-led occasion wear with a more classic British sensibility. Their silk-blend and chiffon printed dresses are consistently well-reviewed and size more generously than Pucci, which is a welcome relief for most of us.
LK Bennett — Polished, sophisticated print dressing for women who mean business. Their printed shift dresses and occasion pieces are a staple for a reason — well-cut, flattering, and finished to a high standard. A smart alternative for work-to-event pieces.

Two Independent Picks Worth Discovering

Mary Katrantzou — The Greek-British designer is arguably the most direct creative heir to the Pucci legacy working today. Her prints are extraordinary — architectural, maximalist, entirely her own — and the dresses and occasion pieces she produces carry that same sense of wearing a work of art. Available at Harrods and Net-a-Porter, and often on sale at the end of season. If you love Pucci's spirit and want something similarly bold but with a contemporary British edge, Katrantzou is the name to know.
Borgo de Nor — A London-based independent label that has quietly become one of the most exciting print-led brands in British fashion. Founded by Carolina Biber, the brand produces beautifully made printed silk dresses and separates with a resort-ready elegance that sits squarely in Pucci territory. Stocked at Wolf & Badger and independent boutiques; they've been featured in Vogue and Harper's Bazaar. A genuinely brilliant discovery for anyone who loves the Pucci aesthetic.

Get Your Pucci Size Right Every Time — Use Tellar

At Pucci's price point, getting your size wrong is a genuinely costly mistake. Italian sizing, small cuts, and garment-specific variations all make it trickier than it should be — which is exactly what Tellar was built to solve. Tellar is the UK's leading clothing sizing tool, matching your exact measurements to 1,500+ brands instantly, including Pucci and the alternatives above.

Measure once — enter your bust, waist, hip, or the size you already know in another brand.
Use the Store Size Lookup tool to get your precise recommended size at Pucci and hundreds of other brands before you order.
Always free — no download required, no subscription. Works instantly in your browser.

And explore the Tellar Fashion Hub — a growing library of honest, unsponsored style posts covering everything from brand sizing guides to trend edits and best-buy round-ups. Written by real stylists. No ads, no paid placements, ever.

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