What Is Sizing Like at QED London?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

QED London sizes true to standard UK sizing — there's no need to size up or down, and what you order is generally what you'll get. As a British label selling directly to a UK customer base, QED has kept its sizing consistent with the UK standard, which means a UK 10 is a UK 10, a 12 is a 12, and you won't find yourself in that deflating situation of squeezing into something two sizes too small because the brand decided to interpret their numbers differently. In the current landscape of sizing chaos, this is genuinely more of a rarity than it should be — and it's worth flagging upfront.

QED London is a contemporary British occasionwear and womenswear brand that has built a loyal following by doing beautiful, statement-making dresses and eveningwear at a genuinely accessible price point. If you've been to a wedding, a party, or any kind of event in the last few years and spotted someone in an eye-catching floral midi or a sleek satin slip dress that looks twice the price it actually was — there's a reasonable chance it was QED. They do occasion dressing particularly well, and their size range covers UK 8 to 18 across most lines, with some styles extending to a UK 20.

QED London Size Guide: UK to EU and US

QED London uses standard UK sizing throughout. Here's how that translates internationally, along with approximate measurements:

UK SizeEU SizeUS SizeBust (cm)Waist (cm)Hip (cm)UK 836482–8464–6689–91UK 1038687–8969–7194–96UK 1240892–9474–7699–101UK 14421097–9979–81104–106UK 164412102–10584–87109–112UK 184614107–11089–92114–117UK 204816112–11594–97119–122

Ella's note: QED's fit varies more by garment style than by the label itself. A structured bodice dress will always be less forgiving than a wrap or empire-line style. If you're between sizes, the cut of the specific style should guide your decision — more on that below.

Garment by Garment: How QED Actually Fits

Dresses — The Main Event

QED London is best known for its dresses, and this is where the brand really delivers. The range spans everything from floaty floral midis to more structured bodycon and satin styles, and the fit varies considerably depending on which silhouette you're going for.

Wrap dresses and tiered styles are the most forgiving — they work beautifully across a range of body shapes and the adjustable wrap waist means you have a bit of flexibility if you're between sizes. True to size across the board here
Bodycon and fitted styles — these are cut close to the body with minimal ease. Go true to size if you want the intended silhouette, but if you're fuller through the bust or hips than the measurements suggest, size up one. There's no stretch in most of the structured fabrics QED uses
Maxi and midi lengths — the leg length skews towards taller frames. If you're 5'4" or under, a midi from QED will likely hit you at a very full-length maxi. Worth factoring in, or checking the length listed on the product page before ordering
Satin and slip styles — these are the ones that look deceptively simple but are unforgiving if the fit is off. Go true to size and check the waist and hip measurements carefully against your own

Tops & Blouses

QED's separates range is less extensive than the dresses, but their tops and blouses follow the same true-to-UK-size logic. Shoulder seams sit correctly for most standard UK sizing, and the chest and torso have a comfortable but not baggy amount of ease. Nothing to worry about here — order your usual size.

Jumpsuits & Playsuits

One-pieces are always trickier to size because you're balancing bust, waist, hip, and torso length all at once. QED's jumpsuits tend to have adjustable or elasticated waists, which helps. My advice: size for your widest point (usually bust or hip) and use the waist adjustment to refine the fit. If you have a particularly long or short torso, check the listed body measurements carefully — a short torso in a deep-cut jumpsuit will pull uncomfortably at the crotch, which is never the look anyone's going for.

Occasions, Styling & Who QED Is Really For

QED London has carved out a very specific and very useful niche — it's the brand you reach for when you want to look genuinely dressed up without spending a fortune or committing to something you'll only wear once. The dresses in particular photograph brilliantly, which is probably why you see them constantly on social media and at summer events.

The aesthetic leans feminine and occasion-ready — lots of floral prints, rich jewel tones, satin finishes, and statement sleeves. It's not a brand for office basics or casual everyday dressing; it's a brand for when you need to look like you made an effort. And it delivers that reliably.

Styling-wise, the key to making QED dresses look genuinely polished rather than just "dressed up" is in the accessories and shoes. These dresses work hard on their own, so the supporting cast needs to be simple. Clean strappy heels or block-heeled sandals, minimal jewellery, and a small clutch — let the dress do the talking. Over-accessorise and it tips into costume territory. I've seen QED florals worn beautifully with just a pair of gold hoop earrings and a raffia bag and they looked completely editorial. Keep it simple.

For winter occasions, a sleek blazer or a velvet wrap over the top works really well — QED's bold prints and silhouettes are strong enough to hold their own under outerwear without disappearing.

Similar Brands Worth Knowing

QED London sits in a lovely spot — more considered and occasion-focused than fast fashion, without the price tag of a premium label. If you love the aesthetic, here's where else I'd point you.

High Street Picks

Monsoon — the most natural alternative to QED for print-forward, occasion-ready dresses with a feminine sensibility. Monsoon's prints are consistently beautiful, the fabrics feel a step up in quality, and the sizing follows standard UK measurements reliably
Coast — brilliant for special occasion dressing in the same price bracket. Coast understands occasionwear in the same way QED does — statement silhouettes, strong colour, and a dress-up mindset — with a slightly more structured, polished finish
Phase Eight — consistently excellent for occasionwear, particularly for more grown-up, sophisticated event dressing. Their floral midi dresses and satin styles are regularly cited in best-dress roundups, and the quality is genuinely impressive for the price
Warehouse — great for bold, print-led occasion dresses at an accessible price. Warehouse regularly produces statement pieces that rival what QED offers, with strong trend-led prints each season
River Island — for the more fashion-forward, trend-led end of occasion dressing, River Island is a very strong option. Their satin and printed dresses compete directly with QED in terms of impact and price
French Connection — a step up in quality and slightly more refined in aesthetic, but occupies a similar space for smart-casual and occasion dressing. Their jersey and printed styles are reliably well cut
New Look — for those who want the QED aesthetic at an even lower price point, New Look's occasion range regularly surprises. Their maxi and midi dresses in particular can be exceptional value

Premium Picks

LK Bennett — the natural upgrade from QED for special occasions. Beautifully made, consistently elegant, and famous for exactly the kind of feminine occasion dressing that QED excels at — but with considerably better fabric quality and longevity
Ted Baker — shares QED's love of print, colour, and statement silhouettes, with a more premium finish and the kind of detailing (embellishment, cut-out, lace inserts) that makes a dress feel genuinely special

Independent & Niche Picks

Girl in Mind — a British occasion and party wear brand that flies under the radar but produces genuinely beautiful, affordable dresses with a similar aesthetic sensibility to QED. Particularly strong on satin and velvet styles for evening. Their sizing is standard UK throughout, which makes them very easy to shop
Yumi London — another underrated British label doing QED-adjacent print-led dresses and occasionwear. Known for quirky, joyful prints and relaxed silhouettes in natural fabrics. A lovely independent alternative that doesn't get nearly enough attention

Find Your Perfect Fit Every Time — Try Tellar

QED London keeps its sizing straightforward, but when you're shopping across multiple occasions brands — each with their own interpretation of a UK 12 — it gets complicated fast. Tellar.co.uk is the UK's leading clothing sizing tool, matching your exact measurements to over 1,500 brands instantly, so you always know your true size before you click buy.

Measure once — bust, waist, hips, or use an existing brand size you already know fits you well
Use the Store Size Lookup tool to find your precise size at QED London, Coast, Phase Eight, LK Bennett, Monsoon and 1,500+ more
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Don't miss the Tellar Fashion Hub either — a growing library of free posts from our stylists covering every brand, every fit query, and every wardrobe question you've ever gone down a Google rabbit hole trying to answer. Honest. Unbiased. Never sponsored.

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