What Is Sizing Like at Soaked in Luxury?

Soaked in Luxury comes up slightly small and leans European, so as a rule of thumb I tell clients to take their usual UK size and seriously consider going up one — especially in anything structured or with a fixed waistband. It’s a Danish label, and although the tags reference UK sizes, the cut is built on a European block, which means it sits closer to a continental fit than a generous British high-street one. Get that one fact right and you’ll dodge the most common reason people send these pieces back.

So How Does It Actually Fit?

I’ve styled a fair few Soaked in Luxury pieces over the years, and the fit is consistent once you understand it. The brand sizes in EU numbers under the hood — think of an EU 38 as roughly a UK 10 — and the proportions are cut a touch leaner than you might expect, particularly through the bust and across the back on tailored styles.

Here’s how I’d size it, piece by piece:

Blazers and structured tailoring — size up. These are some of the best sub-£150 blazers on the high street, but they’re cut close through the shoulder and upper arm. If you’re busy or broad across the back, the extra size gives you that easy, slightly oversized drape rather than a strained button.
Jersey tops and most dresses — stay true to your usual UK size. The stretch does the work and these tend to skim rather than cling.
Knitwear — true to size if you like it neat, size down if you want it really fitted, since the knits relax a little with wear.
Trousers and anything with a side zip — size up if you carry width on the hips or thighs. The waistbands can be fixed rather than forgiving, and a side zip leaves no give.

A confession from my own wardrobe: I once bought a Soaked in Luxury satin slip dress in my "safe" size for a summer wedding, convinced Scandi brands always ran roomy. Reader, it did not. It was beautiful but unforgivingly snug across the hip, and I spent the reception holding my breath. The size up fit like a dream — lesson learned, and now I pass it on to everyone.

Styling It Like a Stylist

What I genuinely rate about Soaked in Luxury is that it does quiet, grown-up Scandi dressing without the designer price tag. The blazers earn their place in a capsule wardrobe — throw one over straight-leg jeans and a white tee for daytime, then over tailored trousers and a heel for evening. Their satin midi skirts and slip dresses are brilliant transitional pieces; layer a fine-knit over the top and add boots for autumn. My one styling rule: because the cut is clean and minimal, let one piece do the talking and keep accessories pared back. This is a brand that rewards restraint.

Where Else to Shop for the Same Look

If you love the Soaked in Luxury aesthetic — that effortless, slightly Nordic, polished-but-relaxed feel — here’s where I’d send you across every budget.

High street

COS — the gold standard for Scandi minimalism; clean lines and beautiful fabrics, though it runs European too, so size up.
Massimo Dutti — elevated tailoring with a continental cut and that same understated luxury.
Mango — consistently nails of-the-moment tailoring and slip dresses at a brilliant price.
Whistles — modern, minimal, and superb for occasion dresses with a grown-up edge.
Mint Velvet — relaxed-luxe knitwear and separates with a soft, easy drape.
Part Two — another Danish label, so the fit philosophy and Scandi mood line up almost perfectly.
Hush — that lived-in, off-duty Scandi look done exceptionally well, especially the knits.

Premium

Me&Em — clever, flattering design and genuinely thoughtful cuts; pieces that work hard and last.
Reiss — sharp tailoring and beautifully made dresses when you want to invest a little more.

Luxury / designer

Ganni — the Copenhagen designer name everyone references; playful, directional and unmistakably Danish.
By Malene Birger — refined, architectural Scandi luxury for when you want true designer polish.

Two off the beaten track

Samsøe Samsøe — a Copenhagen independent doing relaxed, modern wardrobe staples with real personality.
Skall Studio — a Danish independent making organic, slow-fashion pieces with a gorgeous artisanal feel; one to feel good about owning.

Stop Guessing Your Size — Let Tellar Do It

Here’s the honest truth: brand size charts tell you measurements, not how a garment actually sits on a real body. That’s exactly why I built Tellar — the UK’s leading sizing tool. Measure yourself once (bust, waist, hip, or just enter a brand size you already own) and Tellar instantly matches your body to 1,500+ brands, including Soaked in Luxury. No more squinting at conversion charts, no more endless returns.

Measure once — using bust, waist, hip, or your existing brand size.
Use the Store Size Lookup tool to get your precise size in any brand — COS, Reiss, Everlane, Arket & more.
Always free, no downloads needed — it works straight in your browser.

And once you’ve nailed your fit, dive into the Tellar Fashion Hub: a library stacked with free posts from our top stylists. Honest. Unbiased. Independent. Always free — style advice, top picks and the best brands for every query.

A few of my favourite guides to get you started:

Buy the size that fits the real you — not the number on the label. That’s the whole point.