What Is Sizing Like at Soera?

By Ella Blake – Senior fashion stylist & Founder | Tellar – Always honest, unbiased, & unsponsored post

Soera runs on standard UK and Australian sizing, spanning XS to XL — which roughly maps to a UK 6 at the small end and a UK 14 at the larger end — but here is the honest bit a tidy little chart will never tell you: in real life, the fit is far less predictable than those neat letters suggest. I learned this the hard way. I ordered one of their faux fur coats in my usual size, fully expecting a snug, tailored shoulder, and what turned up was a gloriously oversized, drop-shouldered swamp of a thing. Lovely, actually — but nothing like the fit I'd pictured. So before you add to basket, let me walk you through what's really going on.

What the label actually says

On paper, Soera keeps things simple. They size by letters rather than numbers, and their guide runs from XS through to XL. As a rough translation: XS sits around a UK 6, S around a UK 8, M around a UK 10, L around a UK 12, and XL around a UK 14. Straightforward enough. The trouble is that letter sizing always paints with a broad brush — an "M" has to cover a lot of different bodies, and Soera's pieces don't all interpret it the same way.

The reality: where it fits, and where it catches you out

Soera is a trend-led, social-media-driven brand built around statement outerwear, faux fur, going-out dresses and matching sets. After years of dressing real women in real fitting rooms, here is the pattern I'd flag:

Coats and jackets run big and boxy. This is the most consistent feedback I see — the outerwear is cut deliberately oversized, with dropped shoulders and roomy bodies. If you like that cocooning, throw-it-on look, brilliant. If you want a neat, structured shoulder, you'll likely want to size down.
Dresses and fitted sets can come up small. The more body-conscious pieces are cut closer than the outerwear, so the same letter behaves very differently across the range. Don't assume your coat size is your dress size.
Fabric does a lot of the talking. Stretchier knits and jersey are forgiving; stiffer woven pieces and faux fur hold their shape and won't give, so the measurements matter far more.
Length skews on the longer side. If you're petite, expect sleeves and hems to run a touch generous.

My honest take on quality and delivery

I won't gloss over this, because an unbiased post wouldn't. Soera ships internationally, and delivery can stretch to a few weeks — so this is not the place for a last-minute outfit. Quality is genuinely mixed: some pieces arrive looking exactly like the photos, others underwhelm. That's precisely why nailing your size first time around matters so much here — sending things back is a faff and a wait. Treat it as fun, affordable trend shopping rather than investment buying, and you'll set your expectations correctly.

How to size yourself at Soera (the stylist method)

Measure, don't guess. Grab your bust, waist and hip measurements before you order anything — letter sizing is too vague to trust blind.
Going for a coat or jacket? Consider sizing down one if you want a tailored line, or stick to your usual for that deliberately slouchy, oversized fit.
Buying a fitted dress or set? Lean towards your true size or even up one, especially across the bust and hips.
Mixing categories in one order? Don't auto-pick the same letter for everything — choose per garment.

Where I'd shop instead — or alongside

If you love the Soera aesthetic but want more reliable fit and quality, here are the brands I'd genuinely steer clients towards for the same statement-coat, faux fur and going-out energy.

High street

River Island — the high street's home of faux fur and statement outerwear, with a fit that's far more predictable than Soera's.
New Look — affordable, fast-moving trend pieces and reliably true-to-size faux fur and going-out dresses.
Topshop — back and brilliant for of-the-moment staples that actually fit the way the photo promises.
Coast — your go-to for occasion dresses with structure and a flattering, dependable cut.
Monsoon — embellished, romantic occasionwear and lovely faux fur trims when you want a bit of glamour.
Oasis — feminine, trend-led dresses with a consistent, body-friendly fit.
Warehouse — modern, slightly elevated trend pieces that punch above their price.
AllSaints — the one for edgy leather and biker jackets when you want attitude with proper construction.

Premium

Reiss — polished coats and tailoring with a precise, grown-up fit you can rely on season after season.
Whistles — modern minimalism and beautifully cut outerwear for anyone who wants understated over loud.
Mint Velvet — relaxed-luxe pieces with that soft, easy drape — the elevated version of slouchy.

Luxury / designer

Max Mara — quite simply the benchmark for the perfect coat; the investment piece that outlives every trend.
Stand Studio — the Scandi label that made faux fur and leather feel genuinely directional and design-led.

Two left-field independents worth knowing

Jakke — a brilliant independent British label specialising in vegan faux fur and statement coats; everything Soera promises, done properly and ethically.
Damson Madder — a cult independent brand doing playful, sustainable trend pieces with personality and a loyal following.

How Tellar takes the guesswork out

Here's where I'll happily plug my own creation, because it solves exactly the headache Soera causes. Tellar is the UK's leading sizing tool — it matches your body to over 1,500 brands instantly, so you never squint at a confusing size chart again. You measure once (bust, waist, hip, or just give us your existing size in a brand you already own), and we do the rest.

Measure once — using bust, waist, hip, or your existing brand size.
Use the Store Size Lookup tool to get your precise size in any brand — COS, Reiss, Everlane, Arket and more.
Always free, no downloads needed — it works right in your browser.

And then there's the Tellar Fashion Hub — a library stacked with free posts from our top stylists. Honest. Unbiased. Independent. And always free. Style advice, top picks and the best brands, all in one place. A few you might like next:

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