What Is Sizing Like at Soya Concept?

By Ella Blake – Fashion Stylist | Tellar Fashion Hub – Always honest, unbiased & unsponsored

Soya Concept uses standard EU sizing and, on the whole, runs true to size — which is genuinely good news for a brand that so many women in the UK have quietly fallen in love with. If you're a UK 12, you'll typically be an EU 40 in Soya Concept, and the relaxed, easy-wear cuts mean that even if you're between sizes, most of their pieces are forgiving enough to accommodate you comfortably.

I first stumbled across Soya Concept in a small independent boutique in Edinburgh — the kind of shop where everything on the rail just looks effortlessly wearable. I picked up one of their softly draped blouses thinking it was a bit of a gamble, and honestly it became one of those pieces I reached for constantly. That's the Soya Concept magic: it's not flashy, it's not trying too hard, it just fits beautifully into real life. Danish design at its most practical and quietly stylish.

About Soya Concept's Sizing System

Soya Concept is a Danish brand and uses European sizing throughout their range. Their numerical sizes (36, 38, 40 and so on) correspond directly to standard EU sizing, which translates neatly to UK sizes with a difference of roughly 4 numbers. Sizes typically run from EU 34 up to EU 50, giving a decent range from approximately UK 6 through to UK 22.

One thing worth noting is that Soya Concept deliberately designs for comfort and ease of movement — many of their tops, knitwear, and trousers have a slightly relaxed silhouette built in. This means that unlike more tailored European brands where you'd routinely need to size up, Soya Concept generally works well at your true size. If anything, very slim frames occasionally find the relaxed cuts a touch oversized, so going down a size can work if you prefer a neater fit.

EU SizeUK SizeUS SizeBust (cm)Waist (cm)Hips (cm)EU 34UK 6US 2806086EU 36UK 8US 4846490EU 38UK 10US 6886894EU 40UK 12US 8927298EU 42UK 14US 109676102EU 44UK 16US 1210080106EU 46UK 18US 1410585111EU 48UK 20US 1611090116EU 50UK 22US 1811696122

Quick rule of thumb: subtract 4 from the EU number to get your UK size — so EU 42 = UK 14, EU 44 = UK 16, and so on. It's one of the simpler conversion formulas in fashion, which makes Soya Concept a relatively stress-free online purchase.

How Different Soya Concept Pieces Fit

Soya Concept has a broad range — from knitwear and blouses to trousers, dresses, and outerwear. Here's my honest breakdown of how each category tends to fit:

Knitwear & Jumpers: Their knitwear is a real highlight and probably the strongest category in the range. Sizes are consistent and the relaxed construction means you get lovely drape without looking shapeless. True-to-size works perfectly here.
Blouses & Tops: Generally very true to size. The cuts are designed to skim rather than cling, so you'll feel comfortable without swimming in fabric. If you're petite and have a smaller bust, consider sizing down to avoid too much volume across the shoulders.
Trousers & Jeans: Soya Concept uses a mix of numerical and S/M/L sizing across different trouser styles. For their denim styles, these run fairly true to size with a relaxed cut through the hip and thigh. Worth checking the specific product measurements if you're between sizes.
Dresses: True to size, and the relaxed design ethos translates particularly well into dresses. Midi lengths and wrap styles are consistent favourites. If you're a curvier build, sizing up can give you a more flattering drape without sacrificing comfort.
Outerwear & Jackets: The outerwear tends to be designed with layering in mind, so there's often built-in ease. True to size works perfectly, though taller women may find the lengths slightly shorter than expected.
S/M/L/XL pieces: Some Soya Concept lines are sized in letters rather than numbers. As a rough guide: S = UK 8–10, M = UK 12, L = UK 14–16, XL = UK 18. When in doubt, size up — it's far easier to style a slightly relaxed piece than squeeze into something too small.

My Styling Take on Soya Concept

What I really appreciate about Soya Concept is that it dresses grown-up women without being frumpy about it. There's a very deliberate ease to everything — textures that feel lovely against the skin, colours that are interesting without being exhausting, and cuts that work on a wide range of body shapes. It's the kind of brand I recommend to clients who have stopped chasing trends and are instead building a wardrobe that genuinely works for their actual life.

Stylistically, Soya Concept lives happiest in a Scandinavian-inspired wardrobe — think layered neutrals, relaxed trousers, good boots, and a fine knit that pulls everything together. Their printed blouses are a particular weakness of mine; pair one with wide-leg trousers and ankle boots and you've got an outfit that takes you from a school run to a working lunch without missing a beat.

The colour palette swings between muted earth tones, soft pastels, and occasional bolder prints — all very wearable, all very considered. Nothing shouts. It's a brand that trusts its customer to know what she wants, and that confidence comes through in the product.

Where to Shop If You Love the Soya Concept Aesthetic

Soya Concept is stocked in a number of UK independent boutiques as well as online via their own site and various retailers. If you love the relaxed, Scandinavian-influenced style but want to explore alternatives at different price points, here's where I'd point you:

HIGH STREET PICKS

White Stuff — Arguably the closest UK high street equivalent to the Soya Concept vibe. Relaxed, printed, wearable, and made for real life. Consistently strong on knitwear and blouses.
Fat Face — Brilliant for easy, lived-in pieces with a coastal, relaxed sensibility. Their knitwear and casual trousers are particularly good value.
Boden — Colourful, fun, and reliably well-made. Boden shares Soya Concept's commitment to interesting prints and flattering, unfussy cuts.
Seasalt Cornwall — Wonderful for relaxed, nature-inspired prints and comfortable everyday dressing. The fabric quality is genuinely impressive at the price point.
Anthropologie — For a slightly more bohemian take on the same easy, creative dressing ethos. Great for statement knitwear and flowing dresses.
Hush — Clean, pared-back British label with a real focus on wearable comfort. Very similar customer in mind to Soya Concept.
Great Plains — A hidden gem on the high street. Relaxed fits, lovely textures, and a wardrobe-staple approach that makes every piece feel like something you'll actually wear rather than just admire.

PREMIUM PICKS

Part Two — Another Danish brand, and a natural step up from Soya Concept in terms of price and fabric quality. Very similar aesthetic, exceptional knitwear, and the same effortless Scandinavian sensibility.
Mango — Their premium MNG line and ongoing collaborations produce some genuinely beautiful relaxed separates. Worth checking their knitwear and blouse edits in particular.
Mint Velvet — A reliable British premium option for relaxed-luxe dressing. Strong on soft fabrics, midi lengths, and easy separates that work hard across different occasions.

INDEPENDENT & LEFT-FIELD PICKS

Nué Notes — A Copenhagen-based label producing beautifully relaxed, feminine pieces with an emphasis on natural fabrics and interesting textures. Very much in the Soya Concept spirit but with a slightly more elevated edge. If you haven't discovered them yet, you're in for a treat.
Rabens Saloner — Another Danish gem, known for rich colours, artistic prints, and a deeply considered approach to relaxed dressing. Their knitwear and printed blouses are genuinely stunning — this is Scandinavian fashion at its most joyful and individual.

Find Your Exact Size in Soya Concept — Instantly

Soya Concept's EU sizing is straightforward, but with a mix of numbered and S/M/L styles across their range, it's still easy to get caught out. Tellar takes the guesswork away completely — the UK's leading sizing tool that matches your measurements to 1,500+ brands in seconds.

Measure once — bust, waist, hips, or just use a brand size you already know fits.
Use the Store Size Lookup tool — get your precise size across every brand you shop, from Soya Concept to COS, Reiss, Arket and beyond.
Always free — no downloads, no account needed. Works straight in your browser.

And if you're after more styling advice, the Tellar Fashion Hub has you covered — free, unsponsored posts from real stylists. Honest advice, zero brand deals.