What is sizing like at Sporty & Rich?

Sporty & Rich generally fits true to size, but here's the bit that trips most people up: almost everything is cut in men's sizing, so it runs long, roomy and relaxed by design. If you want anything other than a deliberately oversized look, the smart move is to size down — often by a full size.

I've styled enough sports-luxe wardrobes to know S&R isn't a brand you can order on autopilot. The "S/M/L" on the label doesn't behave like the small you'd reach for in a British high-street shop. Here's everything you actually need to know before you check out.

First things first: it's men's sizing

This is the single most important thing to understand about the brand. Emily Oberg's label produces most of its apparel in unisex men's fits unless a piece is specifically listed as women's. In practice that means:

A "Small" often wears closer to a UK women's medium
Tees and crews sit long in the body — great tucked in, less so left loose on a petite frame
Shoulders are cut wide, especially on the varsity crews and jackets
Everything is pre-shrunk, so it won't tighten up in the wash to rescue you

The cotton is lovely and heavyweight, but that also means there's no shrink-to-fit forgiveness. What you order is what you keep.

The garment-by-garment breakdown

Not every piece behaves the same, so here's how the core range tends to land:

Sweatshirts and crewnecks: Long and wide. Brilliant if you love the slouchy, tucked-into-leggings look. If you don't, size down one.
T-shirts and tanks: Tees run long; tanks come up a touch cropped and closer to the body. Mind the length if you're under 5'4".
Joggers and sweatpants: The roomiest of the lot. Use your waist measurement rather than the size label, particularly if your waist is under 70cm.
Varsity jackets: Generously cut through the shoulders — lovely for layering knits underneath, but size down if you want a neater line.
Women's-specific pieces: The shorts, skorts and some tennis styles do come in proper women's XS–XL, and these run far closer to true to size.

A quick confession from my own wardrobe

I'll be honest: my first S&R order was a lesson. I bought the navy logo crewneck in my "usual" small, picturing something neat with high-waisted jeans. It arrived more borrowed-from-the-back-of-his-cupboard than chic — sleeves past my knuckles, hem skimming mid-thigh. Lovely fabric, completely wrong proportions for me. I kept it (it's now my Sunday dog-walk staple), but I reordered the matching joggers a size down and they were spot on. The win came the moment I stopped trusting the label and started trusting the measurements. That's the whole game with this brand.

How to get your size right

Ignore the letter on the tag and check the actual garment measurements on each product page — they vary by style.
Decide your intention first: deliberately oversized, or clean and fitted? Size down a full size for the latter.
Petite (under 160cm)? Even an XS crew can hang long, so factor in length, not just width.
For joggers and shorts, lead with your waist measurement.
Garment-dyed pieces can bleed, so wash separately for the first few goes.

Where to shop if Sporty & Rich isn't quite right

If the men's sizing or the price tag puts you off, there's a whole spectrum of sports-luxe out there. These are my honest picks across the price ladder.

High street

Uniqlo — faultless, well-made cotton basics with a true-to-size women's cut; my go-to for clean everyday sweats.
Gap — the original American collegiate sportswear, back on trend, with logo crews that nail the retro look.
H&M — the cheapest way into the oversized-sweat aesthetic, with a generous, forgiving fit.

Premium

Sweaty Betty — British activewear designed properly for women's bodies; the antidote to men's sizing.
Lululemon — premium technical pieces cut for women, with reliable, consistent sizing.
Alo Yoga — S&R's closest aesthetic cousin: LA, wellness-led, elevated athleisure.
Gant — preppy American collegiate done in a polished, true-to-size women's fit.

Luxury & designer

Ralph Lauren — the original sporty-luxe house; classic American prep with a refined, fitted cut.
Totème — Scandinavian minimalism for those who want elevated basics without a logo.

Two to discover (my left-field picks)

Adanola — the UK direct-to-consumer label that quietly took over Instagram; cut for women, with brilliant matching sets.
The Upside — an Australian wellness brand with a chic tennis-club aesthetic and a genuinely flattering fit.

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