What Is Sizing Like at Starry Eyed?

By Ella Blake — Senior Fashion Stylist & Founder | Tellar · Always honest, unbiased & unsponsored

Starry Eyed, the ASOS-exclusive label known for its embellished, sequin-heavy glamour pieces, runs true to size in most styles — but the more structured and fitted occasion dresses do have a tendency to pull tight across the bust and hips if you're between sizes, so it's worth knowing before you order.

I first stumbled across Starry Eyed a few years back when I was frantically styling a client for a last-minute New Year's Eve event. She needed something jaw-dropping, and this ASOS label delivered — a sequin co-ord that looked like it cost three times more than it did. We ordered her usual size 10 and it fitted perfectly. That said, I've also had clients come to me baffled that the same size in a different Starry Eyed piece barely zipped up. So yes — brand consistency matters here, and I'll break it all down for you below.

What Is Starry Eyed?

Starry Eyed is an ASOS-exclusive brand that specialises in glamorous, highly embellished clothing — think sequin mini dresses, diamanté-trimmed co-ords, beaded sweatpants (yes, really), embellished blazers, and dresses that are genuinely made to turn heads. The brand sits somewhere between affordable party wear and premium-feeling occasion dressing, with a real eye for detail and statement-making fabric work.

What I love about the brand is that it has ranges for different heights — there's a dedicated Petite line for those 5'3" and under, and a Tall line tailored to women 5'9" and over. That alone sets it apart from a lot of fast-fashion party wear where petite women are left drowning in fabric and tall women end up with a midi masquerading as a mini. Starry Eyed actually thinks about proportions, which matters enormously when pieces are as fitted and structured as these.

Does Starry Eyed Run True to Size?

Generally, yes — but it depends on the style. Here's what I've found, both from styling clients and from reader feedback I've gathered over time:

Embellished sweatpants and loungewear: These run true to size and are actually quite forgiving thanks to elasticated waistbands and stretch fabrics. Order your usual size with confidence.
Sequin and embellished dresses: True to size for most women, but if you're fuller in the bust or hips, I'd strongly recommend sizing up one. The structured boning or close-cut patterns in some of the party dresses leave very little wiggle room — and I mean that literally. A boned bodice on a UK 10 is cut to standard measurements; if you have a 36" bust, that UK 12 is your friend.
Co-ords (crop top and skirt sets): Order each piece to match its corresponding body part, not as a set. I've seen women order a size 10 set when they're a size 12 on top and 10 on the bottom. Because it's separates, you can mix — do it.
Embellished blazers: These come up slightly more relaxed and generous. True to size or even slightly large, so if you want a sharper, more tailored look, consider sizing down one.

The Petite and Tall Ranges — Worth It?

Absolutely, and I say this as someone who has wasted far too much time hemming perfectly good dresses because a brand didn't bother with a Petite line. Starry Eyed's Petite range is proportionally cut, not just shortened — the torso length, strap placement, and hem line are all adjusted, which makes a genuine difference in how the garment sits. For my petite clients, it's been a revelation compared to the standard range.

The Tall range similarly adjusts the whole garment — not just the leg length — so you actually get a dress that hits where it's supposed to, rather than turning a maxi into a midi and crossing your fingers. If you're 5'9" or over, use it. The sizing within both these ranges follows standard UK sizing, so stick to your usual number.

Tips for Getting the Right Size at Starry Eyed

Check your bust measurement first. The most common fit issue I see with this brand is the bust on fitted dresses. If yours is above average for your dress size, go up.
Read the ASOS customer reviews — they're genuinely useful for this brand. If five people have said "size up," size up. ASOS shoppers are pretty reliable reviewers.
Use the ASOS Fit Assistant. It's not perfect, but for a brand with this many styles, having a personalised starting point based on your measurements is handy.
For sequin fabrics specifically: There's no stretch in sequin fabric. None. So what fits on the hanger will not magically expand on your body. If in doubt, go up one.
Beaded and embellished pieces are heavy — slightly heavier than they look. Straps and seams take more strain, so a good fit (not a tight one) is important for the garment's longevity too.

If You Love Starry Eyed, Try These Too

Starry Eyed occupies a particular sweet spot — embellished, glamorous, affordable occasion wear — and there are some brilliant alternatives depending on your budget and aesthetic.

High Street Picks:

Coast — The queen of British occasion dressing. Reliable sizing (true to size across the board), stunning embellished gowns and structured midi dresses that feel considerably more expensive than they are.
Phase Eight — Brilliant for embellished occasion wear with a slightly more grown-up edge. Their sequin and metallic dresses are consistently well-reviewed for fit and true sizing.
Monsoon — Gorgeous beaded and embroidered pieces, particularly strong on Indian-influenced embellishment. Sizing tends to run generous, so consider sizing down one.
River Island — Excellent for sequin party dresses at a great price point. Generally true to size, with a strong range of colours and cuts for eveningwear.
Warehouse — Reliable for embellished co-ords and sequin skirts. Sizing is consistently true to size and the quality-to-price ratio is strong.
Ted Baker — A step up in quality, with exceptional embellished occasion dresses. Ted Baker sizes by number (0–5) rather than UK sizing, so always check the measurement guide — but the cut and fit are superb once you know your number.
Reiss — For occasions where you want the glamour dialled up slightly but the aesthetic slightly more refined and restrained. Their sequin and metallic occasion dresses fit well and wear beautifully. True to size.

Premium Picks:

Needle & Thread — For seriously stunning embellished and embroidered dresses at the premium end. The craftsmanship here is extraordinary, and the fit is beautifully considered. True to size, with an excellent customer service team if you need sizing guidance.
Ghost London — Elegant and slightly more understated than full-on sequins, Ghost does beautiful occasion dressing with a luxe feel. Their sizes run true, with a lovely range of inclusive options.

Luxury / Designer Picks:

Self-Portrait — The go-to for women who want serious embellishment with genuine fashion credibility. Exquisite lace and embellished pieces that fit true to size. Worth every penny for a special occasion.
Jenny Packham — The British designer of choice for red carpet-worthy sequin and beaded gowns. Fit is structured and precise, so check measurements carefully before ordering, but the results are breathtaking.

Independent Niche Picks:

Nadine Merabi — A Manchester-based independent brand doing absolutely beautiful embellished occasion wear. Think figure-hugging sequin jumpsuits, beaded suits, and dresses that make a serious statement. Sizing is precise and the brand is very helpful with size guidance. A real find if you haven't discovered them yet.
Jarlo London — A London-based independent label with a loyal following for their elegant lace and embellished occasion dresses. Consistently well-reviewed for sizing (true to size) and a more grown-up aesthetic than most party-wear brands at this price point.

Never Guess Your Size Again — Use Tellar

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The Bottom Line on Starry Eyed Sizing

Starry Eyed is a genuinely good brand for affordable glamour, and the sizing is reliable once you understand its quirks. Stick to your usual size for loungewear and embellished separates. If you're ordering a structured sequin dress or anything with boning, go up one size if your bust or hips tend to run on the fuller side for your dress size. Use the Petite or Tall range if applicable — you'll thank yourself. And always, always check the customer reviews on ASOS before you commit.

If in any doubt about which size to order at Starry Eyed — or any of the alternatives mentioned above — pop your measurements into Tellar's Store Size Lookup tool and get your answer in seconds. No faff, no charts, no guessing.

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