What Is Sizing Like at Stine Goya? Your Complete Fit Guide

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Stine Goya runs large — particularly in dresses, blouses and outerwear — and most shoppers will want to size down by one, sometimes even two sizes from their usual UK size. That said, it varies by category, and if you get it right, this brand is genuinely one of the most joyful things you can put on your body.

I first discovered Stine Goya about three years ago when I spotted a woman wearing the most extraordinary printed dress at a gallery opening in east London. Colour-blocked florals, a beautifully fluid silhouette, the kind of confidence that only comes from wearing something truly special. I hunted it down, ordered my usual size, and — reader — I swam in it. A classic oversized Stine Goya moment. Sized down, ordered again, and it was perfect. Since then I've worn the brand more times than I can count and helped dozens of clients navigate the sizing. Here's everything you need to know.

The Basics: How Does Stine Goya Size Up?

Stine Goya is a Danish label, so it uses European sizing (EU 34–44+), which maps to UK sizes like this:

EU SizeUK SizeUS SizeBust (cm)Waist (cm)Hips (cm)34628061873684846591381068869954012892739942141096771034416121008110746 (XL)18141048511148 (XXL)201610889115

Important to note: these are body measurements, not garment measurements. Because the brand designs with a deliberately voluminous, fluid aesthetic, the actual garment will be considerably roomier than these figures suggest — especially in dresses and tops.

Fit by Category: What to Expect Garment by Garment

This is where it really matters. Stine Goya is not a one-rule-fits-all brand — different categories behave quite differently:

Dresses: These run generously oversized. The A-line, tent and wrap silhouettes are designed to be voluminous — it's a core part of the aesthetic. Size down one, possibly two sizes if you're between sizes or petite. Verified buyers on Net-a-Porter report that a UK 10 fit comfortably in an EU 36.
Blouses & Tops: Also oversized by design, but less dramatically so. Drop shoulders and wide sleeves are intentional. Still worth sizing down one if you don't want to be drowned in fabric.
Trousers & Tailoring: Much closer to standard sizing. Reviewers consistently note that the trousers run true to size — this is the one category where I'd say trust your usual EU equivalent and don't second-guess yourself.
Outerwear & Coats: Relaxed and slightly oversized, which actually works in your favour for layering. Go true to size or size down depending on how fitted you want the look.
Knitwear: Varies. The cardigans tend to be quite generous. The fitted knit styles are closer to standard. Check the product description carefully.
Coordinates (Co-ords): If you're buying a matching set, size down one size in the top and go true to size in the bottom — or use your body measurements to decide piece by piece.

My Honest Stine Goya Sizing Verdict

Here's the thing: the oversized silhouettes at Stine Goya aren't an accident — they're the whole point. The brand's aesthetic is rooted in that beautiful, unstructured Scandinavian ease: you're supposed to feel free in their clothes, not restricted. Once I leaned into that (rather than fighting it), I stopped trying to find a "fitted" Stine Goya dress and started styling the volume intentionally — belted at the waist, tucked into wide-leg trousers, layered over a poloneck in winter. That's when the magic really happens.

If you're petite (under 5'4"), be mindful of length in the dresses — some styles can swamp a shorter frame. The brand does have an extended size range up to 3XL, which is genuinely inclusive and not an afterthought. The sizing is designed around a height of approximately 174cm, so adjust accordingly.

Where to Shop If You Love the Stine Goya Vibe

Stine Goya sits in the contemporary luxury price bracket — beautiful, considered, and priced accordingly. If you want to explore similar bold, print-led, artistically-driven fashion at other price points, here's where I'd start:

High Street Picks

Anthropologie — The closest high-street match for Stine Goya's maximalist, print-heavy energy. Lots of beautiful florals and flowing silhouettes.
Mango — Consistently delivers elevated, European-influenced pieces with excellent print work, especially in their premium lines.
Cos — Shares the Scandi ethos — clean lines, considered design — though far more minimal than Stine Goya. A great wardrobe complement.
Whistles — Sophisticated prints and relaxed silhouettes at a more accessible price point. Excellent quality for the money.
& Other Stories — Bold colour, print-forward styling and genuinely creative pieces that give serious Scandi design energy.
Oliver Bonas — A lovely surprise for print lovers. Great midi dresses and tops with an arty, joyful sensibility.
Phase Eight — If you love Stine Goya's occasion dresses but want a more accessible price tag, Phase Eight delivers on fluid, elegant silhouettes.
Ted Baker — Bold florals, feminine cuts and a love of pattern that shares some of Stine Goya's colourful DNA.

Independent & Niche Brands Worth Knowing

Hayley Menzies — A London-based luxury knitwear and print brand with serious maximalist energy. Intarsia knits, animal prints, vibrant colour — if you love Stine Goya, you'll love this.
Never Fully Dressed — A brilliant British indie brand built on bold prints, inclusive sizing and the kind of dresses that stop traffic. Often more affordable than Stine Goya and utterly distinctive.

Premium & Luxury Alternatives

Ganni — The obvious Scandi sister brand. Equally playful with print and colour, similarly oversized in key pieces, and beloved for good reason.
Rotate Birger Christensen — Another Copenhagen label; incredibly strong on occasion dressing with bold prints and dramatic silhouettes.
Baum und Pferdgarten — Another Danish gem, similar price point to Stine Goya, known for its confident use of pattern and colour.
Zimmermann — If you love the floaty, feminine prints of Stine Goya but want to go full luxury, Zimmermann is the answer. Stunning, and every bit as joyful.

Never Guess Your Stine Goya Size Again

Navigating EU sizing, brand-specific oversizing and garment-by-garment variations is genuinely a lot — but it doesn't have to be. Tellar.co.uk is the UK's leading free sizing tool, and it takes less than two minutes to use.

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