What Is Sizing Like at Studio?
By Robin Blake — Sizing Expert Stylist & Founder of TellarDate: 2026
Always Honest, Unbiased, Unsponsored & Free Content.
Studio uses standard UK womenswear sizing, but here's the catch most people miss: Studio isn't one brand, it's a value catalogue that sells its own-label clothing alongside names like Nike, adidas and Calvin Klein — so there's no single "Studio size", and the fit you get depends entirely on which label you're buying.
So what is Studio's sizing actually like?
Studio's own-brand womenswear — you'll see it badged as Be You — runs to fairly standard UK sizing, typically from a 10 up to a 32, with a proper plus-size range rather than a token couple of larger sizes tacked on the end. In my experience the cut sits on the generous, relaxed side rather than nipped-in and sculpted. That's deliberate: it's affordable, comfort-led clothing aimed at a broad range of bodies, so it tends to give you a bit of breathing room rather than hug every curve.
The flip side of "value" manufacturing is consistency. Across a budget price point, you can get a touch more variation batch to batch and style to style than you would from a premium label that's obsessing over a single block. A relaxed linen dress and a fitted ponte midi from the same site simply won't behave the same way.
The one thing you must do before you buy
Because Studio stocks dozens of third-party brands, the size you take in Be You is not the size you'll take in adidas, Skechers or Calvin Klein on the same checkout. Each branded product follows its own sizing, not Studio's. So:
Always open the size guide on the individual product page — don't assume a sitewide standard exists, because it doesn't.
Know your body measurements (bust, waist, hip) rather than relying on a dress-size number, because a "14" travels very differently across labels.
Check the fabric. Anything with elastane or jersey will be forgiving; rigid cottons and structured occasion pieces won't, so size up if you're between sizes.
Read the recent reviews for "runs small/large" notes — on value sites these are gold, and shoppers are refreshingly blunt.
A quick confession (and a win)

My own Studio fail: I once ordered an own-brand wrap dress in my "usual" 12 for a garden party, assumed it'd be cut like my high-street wrap dresses, and it arrived swimming on me through the body — lovely fabric, totally wrong proportions for my frame. Lesson learned. The win came later: I bought a branded pair of trainers through Studio for a fraction of the RRP, took my normal trainer size, and they fit perfectly first time — because they were made to the brand's own last, not Studio's. That's the whole story in one wardrobe: own-brand needs measuring, branded buys follow the brand.
Where I'd shop for reliable fit — my brand picks
If you love the value-catalogue convenience of Studio but want sizing you can trust the first time, here's where I send clients across the price tiers.
High street
Next — the gold standard for catalogue-style reliability. Sizing barely shifts season to season, with petite, tall and curve ranges that genuinely fit. If Studio is your vibe, this is the natural step up.
M&S (Marks & Spencer) — my benchmark for "true to size". Their measurements are published clearly and the curve/petite lines are excellent for non-standard proportions.
New Look — similar value energy to Studio with a broad, inclusive size range; great for trend pieces you don't want to overspend on.
Fat Face — relaxed, easy casualwear that's cut generously, so brilliant if you found Studio's roomy fit comfortable.
Monsoon — my go-to high-street shout for occasionwear; forgiving cuts and dependable dress sizing for weddings and events.
Seasalt Cornwall — comfort-led, breathable everyday clothing with a kind, relaxed fit and beautiful prints.
Phase Eight — reliable, true-to-size dresses and tailoring; a safe bet when you can't try before you buy.
White Stuff — soft, easygoing everyday pieces with a relaxed fit and a bit of personality in the detailing.
Premium
Mint Velvet — elevated relaxed dressing with a consistent, flattering fit; the upgrade for easy weekend-into-evening pieces.
Hobbs — proper tailoring that runs true to size, with a tall range for anyone who's forever fighting hemlines.
Reiss — sharp, contemporary cuts. Worth knowing it runs a little slim and clean, so size up if you're between sizes or prefer ease.
Luxury & designer
Max Mara — the investment-coat house. Beautifully consistent sizing and the kind of tailoring that holds its shape for a decade.
Totême — minimalist Scandi luxury with a clean, slightly relaxed line; impeccable for capsule basics that last.
Two independents worth your attention
Lucy & Yak — a brilliant British independent known for ethical, size-inclusive dungarees and relaxed separates with genuinely detailed fit info. A joyful left-field alternative to value-catalogue casuals.
Kemi Telford — a small, woman-founded London label doing colour-drenched, generously cut dresses and skirts. If you want to stand out at an event for under-the-radar money, start here.
Never guess your Studio size again
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Measure once — using bust, waist, hip, or simply a brand size you already own.
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