What Is Sizing Like at The White Company?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

The White Company generally runs true to size, but — and this is crucial — their knitwear, loungewear and casual jersey pieces run noticeably generous, and if you want a neat, flattering silhouette rather than a relaxed, oversized one, you'll often want to size down. Their tailored pieces and structured dresses, on the other hand, sit much closer to standard UK sizing. In short: the brand isn't wildly inconsistent, but it's a tale of two different wardrobes living under one roof.

I have a slightly complicated relationship with The White Company, if I'm honest. I adore what the brand stands for — that effortless, quietly luxurious British aesthetic, clean colours, genuinely beautiful fabrics — but I've had some spectacular sizing misjudgements over the years. There was the cashmere rollneck I ordered in my usual size that arrived looking like something I'd borrowed from a much taller, broader friend. And then the linen shirt dress I took a size down in and wore practically all summer. The lesson? You genuinely cannot apply the same logic across their entire range.

The Brand, Briefly

The White Company was founded in 1994 and has become one of the most recognisable names in British premium lifestyle dressing. Their aesthetic is clean, minimal, and quietly luxurious — neutral palettes, considered cuts, and a focus on quality fabrics like cashmere, linen, modal and silk. Price-wise, they sit firmly in the premium bracket: think £60–£180 for tops and knitwear, £150–£350+ for outerwear. It's not a cheap brand, which makes getting the size right even more important before you hit buy.

The White Company Size Conversion Guide

The White Company uses standard UK sizing (6–22), which makes things relatively straightforward — but only once you factor in fit intent per category. Here's your quick reference:

UK SizeUS SizeEU SizeBust (cm)Waist (cm)Hips (cm)6234806287843684669110638887095128409274991410429678103161244100821071814461048611120164810890115

Sizing by Category — The Honest Breakdown

Knitwear & CashmereThis is where The White Company is most likely to catch you out. Their cashmere and wool jumpers are cut with significant ease — deliberately so, because the brand's whole thing is that cosy, lived-in luxury feel. But if you're petite or prefer your knitwear to actually sit on your body rather than drape around it, size down. A regular UK 12 will often find that a 10 gives a much more flattering, intentional fit in their knitwear. I know it feels counterintuitive to size down in a premium brand, but trust me on this one.

Shirts & BlousesTheir shirts, particularly the iconic white shirt styles, tend to have a relaxed, slightly boxy cut through the body — true to size in the shoulders but with extra room elsewhere. If you like a more fitted shirt, size down. If you're going for that effortlessly undone, slightly oversized look? Stick to your usual size or even go up. Their linen shirts in summer are brilliant either way — just decide the look you're going for first.

DressesJersey and casual shirt dresses run generous — often a full size up from what you'd expect. Structured crepe or woven dresses, particularly anything designed for smarter occasions, sit much closer to standard UK sizing and can even feel snug if you're fuller through the bust. My advice: always check the fabric content. Jersey and modal = generous. Crepe and woven = true to size or slightly firm.

Tailored Trousers & BlazersTheir more tailored pieces are, mercifully, much more consistent. Structured trousers, blazers and workwear-adjacent separates tend to align well with standard UK sizing. No dramatic sizing down needed here — just your normal size, ideally cross-referenced against the waist and hip measurements on their website.

Loungewear & NightwearIntentionally relaxed and soft, and the sizing reflects that. Their pyjamas, robes and loungewear are designed for comfort rather than precision fit, and they run generous as a result. Sizing down here is a personal preference call — if you like your PJs cosy and roomie, stick to size. If you prefer a neater cut, drop down one.

Outerwear & CoatsGenerously cut, with room to layer underneath — as good outerwear should be. Their coats tend to be on the roomier side, which is generally A Good Thing in winter. Your usual UK size should work perfectly here, as long as you're not planning to layer excessively, in which case your normal size is still absolutely fine.

My Top Sizing Tips for The White Company

Always read the product description for fit intent — "relaxed fit" means it will be genuinely relaxed, not just politely generous.
Check the fabric content. High modal, jersey or cashmere content = size down for a neater look. Woven fabrics = true to size.
Their petite range is genuinely excellent and well-proportioned — definitely explore it if you're 5'4" or under, as their standard lengths can overwhelm a shorter frame.
Customer reviews on their website are worth reading. White Company shoppers are loyal, opinionated and very honest about fit.
If you're between sizes? For knitwear and jersey, go down. For structured pieces, go true to size.

Similar Brands Worth Knowing

If The White Company's aesthetic speaks to you but you want to shop around — whether for a different price point, more size consistency, or just something a little different — here are my honest picks:

High Street

Jigsaw — The closest spiritual sibling to The White Company on the high street. Understated, quality-focused, beautifully cut basics in a similarly restrained colour palette. Their sizing is also true to size, but more consistent across categories than TWC.
Cos — For that same minimal, considered aesthetic but with a more architectural, fashion-forward edge. Cos sizes can run slightly large too, so bear that in mind — but the quality is excellent for the price.
Boden — A brilliant British alternative for casual and occasion pieces. Known for their prints and flattering jersey dresses, Boden is genuinely consistent with sizing and offers a great petite range.
Fat Face — Particularly good for The White Company's more relaxed, weekend-casual side. Comfortable, quality knitwear and casual separates at a slightly lower price point, with reliable UK sizing.
Seasalt Cornwall — If it's the linen shirts, relaxed trousers and unhurried, coastal ease of TWC that appeals, Seasalt does this brilliantly and at a more accessible price. Sizing is consistent and clear.
Hush — A brilliant, slightly under-the-radar brand that shares The White Company's love of quality fabric and relaxed luxury dressing. Their knitwear and loungewear are particularly good, and their sizing is impressively reliable.
Mint Velvet — For TWC customers who want a touch more colour and personality in their wardrobe. Smart casual dressing with a confident but wearable edge. Sizing runs true to UK standard.
Great Plains — Often overlooked, but consistently excellent for quality jersey basics and relaxed separates at a very fair price. A great everyday alternative to The White Company's casual pieces.

Premium

Me&Em — My favourite British premium brand for women who want The White Company's ethos but with sharper tailoring and more fashion-forward proportions. Their sizing is wonderfully consistent and their quality is genuinely outstanding.
Whistles — Elegant, restrained, and reliably sized. Brilliant for the smarter end of what TWC offers — tailored trousers, silk blouses, classic workwear pieces — with excellent sizing consistency.

Luxury / Independent

Nagnata — An Australian independent brand that has quietly become a favourite among women who love The White Company's premium fabric obsession but want something sportier and more contemporary. Their merino and cotton-blend activewear and lifestyle pieces are exceptional quality. Available online, worth seeking out.
Baserange — A Copenhagen-based independent that takes the minimal, quality-fabric-first philosophy even further. Their jersey and organic cotton pieces are beautifully made and entirely unshowy — a perfect fit if you love TWC's restraint but want something even more considered. Available at select UK stockists and direct online.

Stop Second-Guessing Your Size — Use Tellar

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