What Is Sizing Like at Toteme? A Stylist's Honest Guide

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Toteme runs true to standard European sizing, which for most UK shoppers means going up one size from your usual UK number — so a UK 10 typically takes an EU 38, and a UK 12 takes an EU 40. The brand's silhouettes are deliberately relaxed and slightly oversized (that Scandinavian thing they do so beautifully), so the fit can feel generous even when you're in your correct size. If you love a more fitted look, sizing down is very much an option — but more on that in a moment.

I first discovered Toteme at a press preview a few years back and I'll be completely honest: I bought a silk shirt two sizes too big because I assumed it ran small. It did not. I swam in it. Lesson learned — and I'm here so you don't make the same expensive mistake.

The Toteme Brand in Brief

Founded in Stockholm in 2014 by Elin Kling and Karl Lindman, Toteme has become the definitive uniform for the modern minimalist. Think tailored trousers with a perfect break, effortless trench coats, fluid silk shirts, and the kind of knitwear you actually want to live in. The aesthetic is clean, confident, and quietly expensive-looking — and the sizing philosophy matches that: designed to drape rather than cling.

Toteme Size Conversion Table

Here's a straightforward conversion guide to help you land on the right size:

Toteme (EU)UK SizeUS SizeBust (cm)Waist (cm)Hips (cm)3462806288368484669238106887096401289274100421410967810444161210082108

How Toteme Fits Garment by Garment

The brand's fit varies depending on the category — here's my honest breakdown:

Trousers & trousers suits: These are the brand's standout pieces and they tend to be very well cut. They run true to size in the waist but with an intentionally wide, straight leg. Don't be tempted to size down for the waist if you carry any weight on your hips — the hip allowance is generous but not infinite. Petite shoppers may need to shorten the hem.
Knitwear & jumpers: Toteme knitwear is supposed to be boxy — that's the whole point. If you want a snug fit, you could size down, but I'd personally wear it as intended. The oversized silhouette is part of the luxury feel.
Silk shirts & blouses: These run generously. If you like a more fitted shirt, I'd recommend sizing down one. If you love that fluid, draped Parisian-off-duty look, stick to your usual EU size.
Dresses: Toteme dresses are typically cut for a straighter frame. If you have a more pronounced hip-to-waist ratio, you may find the waist a little loose while the hip fits well — or vice versa. Always check the exact measurements for the style you're buying.
Coats & outerwear: Sized to accommodate layers underneath. A generous cut is intentional. Stick to your usual size — going up is very rarely needed.
Denim: Toteme denim runs true to size and is one of the few areas where I'd say there's very little adjustment needed. The brand's wide-leg jeans in particular are beautifully consistent.

My Top Sizing Tips for Shopping Toteme

Start with your EU size equivalent. If you're normally a UK 10, go straight to EU 38 and adjust from there.
If you're between sizes, consider the garment type. For relaxed-fit pieces like knitwear and coats, size down. For tailored trousers or straight-cut dresses, stick with the larger size.
Check the specific measurements on the product page — Toteme does publish them and they're helpful. The fit varies more than you'd expect between their categories.
Petite shoppers: Toteme cuts for a tall, slim Scandinavian frame. Trousers and dresses will likely need tailoring on length — factor that into your budget.
Curvy shoppers: The brand's relaxed silhouettes actually work beautifully on fuller figures — don't shy away. Focus on pieces with volume (wide-leg trousers, oversized coats) rather than more fitted styles.

High Street Alternatives to Toteme

Toteme is a significant investment, and I completely understand that not every outfit budget stretches that far. The good news is there are some genuinely excellent alternatives that capture the minimalist, Scandinavian-cool vibe without the eye-watering price tag.

COS — The most obvious Toteme dupe energy on the high street. Similar relaxed tailoring, clean lines, and a very consistent size guide. If you love Toteme's aesthetic, you'll feel at home here.
Massimo Dutti — Elevated high street at its best. Their tailored trousers and silk blouses are a genuinely impressive alternative and the quality punches well above the price.
Whistles — A reliable choice for clean, elevated basics. Their trench coats and tailored separates are particularly strong alternatives.
Me&Em — A brilliant British brand for polished, intelligent basics. Sizing is straightforward and their knitwear quality is impressive for the price.
Jigsaw — Another quietly brilliant British option. Their wide-leg trousers and silk shirts have real Toteme energy at a much friendlier price point.
Reiss — For a slightly more occasion-ready alternative, Reiss delivers smart tailoring and elevated basics with consistent sizing.
Mango — Don't sleep on Mango's premium collection lines. Their minimalist pieces have genuinely improved in quality over recent seasons and the price is very accessible.

Premium & Designer Alternatives

Arket — H&M's premium sibling brand with a considered, Scandi-minimalist approach. The quality and aesthetic sit neatly between high street and Toteme's price point.
A.P.C. — The French answer to Toteme's Swedish minimalism. Slightly more structured but with the same commitment to clean, quality basics. Their jeans in particular are exceptional.

Two Independent Brands Worth Knowing

Asket — A Swedish slow-fashion brand building a wardrobe of genuinely perfect basics. They're radically transparent about their sizing (every piece comes with precise measurements and a fit guide) which is refreshing. Their trousers and shirts have a very similar feel to Toteme at a considerably lower price.
Envelope 1976 — A Scandinavian independent label that flies under the radar in the UK but absolutely shouldn't. Beautiful linen and cotton separates with the same relaxed, wide-leg, clean-line philosophy as Toteme. One for the true minimalist wardrobe builders.

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