What Is Sizing Like at Tove?

Tove generally runs true to size, but it's cut for a tall, lean frame, with bias-cut silhouettes that fall close through the bust and waist — so if you're petite, curvy, or sitting between two sizes, the fit takes a little decoding before you commit. I've dressed clients in Tove for everything from summer weddings to product launches, and the one thing I always tell them is this: don't go by the number on the label, go by how the cut behaves. Tove is one of those quietly clever London brands where the magic is in the drape, not the size tag. Let me talk you through it properly.

First, a quick word on who Tove actually is

Founded in 2019 by Camille Perry and Holly Wright — the former heads of buying and design at Topshop — Tove sits firmly in the advanced-contemporary, near-luxury bracket, often mentioned in the same breath as Toteme, Khaite, and The Row. The name comes from a Danish word loosely meaning strength and beauty, and that's exactly the woman the brand dresses: understated, polished, and not remotely interested in chasing trends. Think weighty textured silks, heavyweight organic cotton, soft hemlines, and that signature gathered detailing across the bust. Prices typically run from around £275 to £825-plus, so this is an investment-piece brand — which makes getting your size right the first time even more important.

So how does Tove actually fit?

Tove uses French sizing as its base (an FR 36 corresponds to a UK 8), and the house fit model is tall and slim — most of their pieces are shown on models around 5'9" to 5'10" in a UK 8. That matters, because the proportions are drafted with length in mind. Here's how the fit breaks down across the core categories:

Dresses — The bias-cut silk styles (the Sofia, Caroline, and the cult Ceres) are fitted and close through the bust, then ease gently over the hips. The cut is forgiving on the lower half but unforgiving across the chest. If you're fuller-busted, that's where it'll feel snug first.
Blouses and tops — Cut narrow through the shoulder. If you've got a broader frame up top, this is the one area I'd watch carefully.
Trousers — Structured and clean through the waist, which flatters a straighter figure beautifully but can pull if your waist-to-hip ratio is more pronounced.
Outerwear and coats — Cut roomier, designed for layering, so you can usually stick to your normal size here.
Length — Hems are drafted long. If you're petite, factor in that floor-sweeping dresses may need taking up, and "just above the ankle" styles may hit lower than the model shots suggest.

My honest Tove win (and a near-miss)

I'll be straight with you. The first Tove dress I ever styled — a silk bias midi for a client heading to a Italian wedding — I ordered in her "usual" UK 10 and it gaped at the bust while the straps slid off her shoulders. Lesson learned. We swapped to a 12, used the adjustable straps to lift the bodice, and it became the dress she still talks about three years on. That's the thing with Tove: the bias cut rewards you when you respect it, and punishes you when you guess. Since then, I've never once ordered a Tove piece without checking the bust measurement first — and I've never had a return.

How to nail your Tove size first time

Size to your bust, not your dress size. The bust is the tightest point on most styles, so let it lead.
If you're between sizes, size up. The looser hip and the adjustable straps mean a touch of room reads as elegant drape, never sloppiness.
Curvier through the waist? Watch the trousers. A tailor can let out a structured waistband far more easily than they can rebuild a bust seam.
Petite? Budget for a hem. Factor a small alteration into the cost — on a silk this lovely, it's worth it.
Buy the piece, not the trend. Tove is built to last seasons, so choose the cut that genuinely flatters your frame rather than the one on the runway.

Love the Tove look? Where I'd shop the aesthetic

If you adore the clean, fluid, grown-up minimalism but want options across different price points, here's where I'd send my clients.

High street picks for the elevated, pared-back look:

Whistles — Arguably the closest high-street match for Tove's minimal occasionwear; clean lines and beautiful, quiet dresses.
Jigsaw — Genuinely lovely fabrics and considered British tailoring at a fraction of designer pricing.
Massimo Dutti — Their fluid silks and column silhouettes channel the Tove drape better than almost anyone on the high street.
Reiss — Polished, structured, and brilliant for the more tailored side of the Tove wardrobe.
Me&Em — Clever, elongating cuts designed by women who understand proportion — very Tove in spirit.
Mint Velvet — Relaxed-luxe separates with the soft, drapey feel you're after.
Hobbs — The one I reach for when a client needs an occasion dress with a grown-up, refined finish.

Premium options if you want a step up in fabric and finish:

Sézane — The Parisian queen of effortless, romantic minimalism with serious fabric quality.
Cefinn — Elevated, considered British design that bridges work and occasion beautifully.

Luxury and designer if you're shopping the same world as Tove:

Toteme — The minimalist benchmark Tove is most often compared to; impeccable, quiet luxury.
Joseph — Masterful silk and tailoring, perfect for the slip dresses and fluid trousers Tove does so well.

And because I always like to send you somewhere unexpected, here are two left-field independents worth knowing:

Aexae — A small silk-focused label doing beautifully simple, bias-cut pieces in heavyweight silk — almost spookily close to the Tove handwriting.
ESSE Studios — An Australian, slow-fashion house built on considered minimalism and gorgeous draping. Quietly brilliant and barely on anyone's radar over here.

Never guess your Tove size again

Tove's bias cut is unforgiving if you get it wrong, and at these prices, returns are a faff. Tellar is the UK's leading sizing tool — your body, matched exactly to over 1,500 brands instantly, so you never have to squint at a size guide again.

Measure once using your bust, waist, hip — or just your existing size in a brand you already own.
Use the Store Size Lookup to get your precise size in any brand — Tove, COS, Reiss, Everlane, Arket and more.
Always free, no downloads, works straight in your browser.

Get started at tellar.co.uk | Try the Store Size Lookup tool

The Tellar Fashion Hub

Beyond the sizing tool, the Tellar Fashion Hub is a library stacked with free posts from our stylists — honest, unbiased, independent, and always free. Style advice, top picks, and the best brands for every occasion, with no sponsored fluff. A few of my favourites to read next:

Written by Ella Blake, Senior Fashion Stylist & Founder. Honest, unbiased, and never sponsored.