What Is Sizing Like at Unravel Project? Your Complete Guide

By Ella Blake – Fashion Stylist | Tellar Fashion Hub – Always honest, unbiased & unsponsored

Unravel Project runs small — particularly in denim and tailored pieces — and sizing is based on the Italian system, which tends to be one to two sizes smaller than standard UK sizing. If you're shopping the brand for the first time, my honest advice is to size up and, wherever possible, check the individual garment measurements rather than relying purely on the label.

I'll be straight with you: Unravel Project is one of those brands where I've seen even experienced shoppers come unstuck. It's a label I genuinely love — founded in 2015 by designer Ben Taverniti, it's built on that brilliant tension between luxury Italian craftsmanship and raw, deconstructed streetwear energy. Frayed denim hems, asymmetric seams, lace-up trousers, oversized hoodies that look artfully undone. It's the kind of brand that makes you feel very cool and very considered. But the sizing? It requires a bit of homework.

The Italian Sizing System — What It Means for You

Unravel Project is designed and made in Italy, and like most Italian luxury labels, it uses Italian sizing. As a general rule, Italian sizing runs one to two sizes smaller than UK sizing. So if you're a UK 10 in most brands, you'd typically be looking at an Italian 42 — but with Unravel Project's very slim, fashion-forward cuts, I'd honestly suggest erring toward a 44 unless you're going for an intentionally body-conscious fit.

Their standard clothing uses XS–XL sizing alongside Italian numerical equivalents, while denim uses waist measurements (typically ranging from 24 to 28 inches — a notably narrow size range that reflects the brand's fashion-focused, slim-cut aesthetic rather than inclusive sizing). If you're between 28 and 30 inch waist, you'll likely find the denim range frustratingly limited.

Size Conversion Table

UK SizeItalian (EU) SizeUS SizeUnravel LabelBust (cm)Waist (cm)Hips (cm)6382XXS8060868404XS84649010426S88689412448M927298144610L9676102

Denim: Go by Waist Measurement, Not the Label

Unravel Project denim is stunning — deconstructed, with raw frayed hems, zip details, lace-up sides — but it is unforgiving in the cut. The jeans run slim to skinny across most styles, and the waist sizing (24–28) is on the smaller end of the luxury denim spectrum. My recommendation:

Always measure your natural waist in inches before buying
If you're between sizes, size up — there's minimal stretch in most styles as they're often 100% cotton
The high-rise styles in particular can feel snug across the hips even when the waist fits — check hip measurements carefully

Knitwear and Sweatshirts: More Forgiving, But Still Slim

The brand's knitwear — cashmere and wool blend jumpers, ribbed sweaters — is genuinely beautiful and offers a slightly more relaxed fit than the tailored pieces. That said, the brand's fit models suggest a very slim frame (one style guide noted a model at 180cm and 50kg wearing a Small), which gives you a sense of the aesthetic the brand is designing for.

Sweatshirts and hoodies: Generally fit true to size or slightly relaxed — these often incorporate intentional oversized design elements, so they can feel generous even in a standard size
Knitted jumpers: Slim cut — size up if you want anything beyond a very fitted look
Cashmere pieces: Tend to have more structure; check measurements and consider sizing up one

Dresses and Skirts: Check the Individual Measurements

This is where I'd urge the most caution. Unravel Project dresses and skirts span a wide range of silhouettes — from very fitted ribbed knit dresses to asymmetric, deconstructed styles with intentional volume. The fit varies dramatically by style, so the label alone tells you very little.

Fitted knit dresses: Run small — size up one, especially if you have a fuller bust or hips
Wrap and asymmetric styles: More adjustable and forgiving; these often have tie or lace-up elements that allow for some flexibility
Mini dresses: Cut very short and slim — if you're between sizes, go up rather than down

Outerwear and Jackets

Unravel Project coats and jackets — leather pieces, deconstructed blazers, nylon outerwear — tend to be cut with more generous proportions, which is a relief. The brand leans into oversized and draped silhouettes for outerwear, so many styles will accommodate a true-to-size purchase or even sizing down if you prefer a more fitted look. That said, if you're planning to layer underneath, stick to your usual size.

Where to Buy & What to Try Instead

Unravel Project is a serious investment — pieces typically start from £400 and can reach well into four figures. If the sizing, the price point, or the limited size range is putting you off, here are my honest alternatives across different budgets:

High Street Picks (for that edgy, deconstructed aesthetic):

All Saints — consistently nails the dark, deconstructed aesthetic with quality leather and distressed denim at a fraction of the price. Their sizing is reliable and runs true to UK sizing.
Massimo Dutti — for the refined, Italian-influenced tailored pieces. The quality is genuinely impressive at the price point, and sizing is consistent.
Whistles — great for elevated basics with an edge; well-cut and true to UK sizing, with a more inclusive size range.
Reiss — sharp tailoring and premium fabrication. If you love Unravel's cleaner, structure-meets-edge pieces, Reiss delivers something similar at a much more accessible price.
Me&Em — brilliant for grown-up, quality fashion with interesting details. Consistent sizing and excellent fabric quality.
Urban Outfitters — for the directional, street-influenced pieces on a budget. Their denim especially captures a similar energy to Unravel's frayed aesthetic.
Cos — if you love Unravel's architectural, minimal cuts, COS is the closest high street equivalent. Clean lines, quality fabrics, and sizes that run predictably.

Premium Alternatives:

IRO Paris — French label with a similarly edgy, luxe-casual DNA. Leather jackets are outstanding and sizing is more forgiving than Italian luxury brands.
Frame — for premium denim with a fashion-forward edge. Better size range and more accessible than Unravel's denim, with comparable quality.

Independent & Niche Picks:

Gauchere — a French indie label with a deconstructed, sculptural approach to tailoring that captures that same thoughtful-luxury-with-an-edge energy as Unravel Project. Available through Net-a-Porter and Matches.
Ludovic de Saint Sernin — a Paris-based designer whose pieces share Unravel's boundary-pushing, sensual aesthetic with exceptional craftsmanship. Stocked at Browns and Selfridges.

Never Guess Your Size Again — Use Tellar

Unravel Project sizing is notoriously tricky — Italian cuts, slim silhouettes, and a narrow size range mean getting it wrong is genuinely easy. That's exactly why I recommend using Tellar.co.uk — the UK's leading clothing sizing tool, covering 1,500+ brands, completely free.

Measure once — bust, waist, hips, or use an existing brand size you trust
Use the Store Size Lookup tool to get your precise size in Unravel Project, COS, Reiss, Frame, and hundreds more
Always free — no downloads, no subscriptions, works in-browser

Plus, explore the Tellar Fashion Hub — a library of free, unsponsored style posts from our team of stylists. Honest. Unbiased. Independent. Always free.

Find My Size in Unravel Project →