What Is Sizing Like at Unreal Fur? Your Complete Fit Guide

TELLAR FASHION HUB — SIZING GUIDES

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased, & unsponsored

Unreal Fur sizes are generally true to UK sizing, though fit varies meaningfully by style — some of their shaggy, statement silhouettes run generously, while their more tailored trench-style pieces can feel snug across the shoulders and chest. If you’re between sizes, I’d always say it depends on exactly which piece you’re buying — and I’ll break that all down below.

I’ll be honest — the first time I bought from Unreal Fur, I completely ignored the style-specific fit notes and just grabbed my usual size in one of their big shaggy coats. It arrived looking absolutely enormous on me, swamping my frame and making me look like I was wearing a small bear. I’d have been better off sizing down for that particular style. Lesson learned. Since then, I’ve become a lot more careful about which Unreal Fur pieces need a size down and which sit perfectly true to size — and I want to save you the same mistake.

About the Brand

Unreal Fur is an Australian-born label founded in 2013 and it’s become something of a cult name among stylists, ethical fashion devotees, and anyone who wants to make a serious statement without harming animals. Their faux fur is genuinely impressive — incredibly soft, realistic-looking, and nothing like the scratchy synthetic options you might have tried a decade ago. They’re stocked in the UK through Selfridges, Net-a-Porter, and Wolf & Badger, so it’s very accessible for us here. The price point sits in the mid-to-premium range, and the quality absolutely justifies it.

Unreal Fur Size Conversion Table

Unreal Fur uses AU/UK sizing, which means their sizing maps directly onto UK sizes — no awkward conversion needed if you’re shopping from the UK.

UNREAL FUR SIZEUK SIZEAU SIZEUS SIZEEU SIZEXS660–234S882–436M10106–838L12128–1040XL141410–1242X1161612–1444X2181814–1646X3202016–1848

Fit Breakdown by Style

This is the really important bit — Unreal Fur is not a one-rule brand. The fit genuinely varies depending on the silhouette, so let’s go garment by garment:

Cropped faux fur jackets (e.g. the Furisode, Quantum Jacket): Generally true to size with a comfortable, relaxed fit. If you have a longer torso, just be aware these can ride up slightly — the crop sits higher than you might expect on taller frames.
Full-length and shaggy coats (e.g. the Kathmandu, Orient Express): These styles tend to run on the generous side, with an intentionally oversized silhouette. If you like a more streamlined look, size down. If you love to layer or want that classic, slouchy faux fur feel, your usual size works perfectly.
Tailored and trench-style pieces: These are where I’d urge the most caution. The upper body — particularly the shoulders and bust — can feel snug. If you’re between sizes or have a broader shoulder, size up here without hesitation.
Faux mink and mid-length coats: Tend to be the most reliably true-to-size across the range. They’re designed with a straight-line, unfussy silhouette that gives you enough room for a fine knit or shirt underneath without feeling boxy.
Capes and sleeveless pieces: Fit is generally quite forgiving, but if you’re tall, pay attention to the vertical measurements. Capes can feel short on a longer frame.

What About Sleeve Length?

A few reviewers (and I’ve experienced this myself) have noted that Unreal Fur sleeves can run slightly long. If you’re petite or on the shorter side, it’s worth checking the sleeve measurements on the individual product page before you buy. The brand actually publishes quite detailed per-garment size guides, which I really respect — not all brands bother.

My Honest Stylist Verdict

The best thing about Unreal Fur is the sheer drama of what you’re buying. These are not shy coats. They are statement pieces that command a room. And for that reason, I actually think it matters even more that you get the size right — because a faux fur coat that’s slightly too big can look shapeless rather than luxurious, and one that’s too small looks uncomfortable rather than sleek.

My rule: for the big, shaggy statement styles, consider sizing down if you’re a true size or if you want shape. For the mid-length and more tailored pieces, stick to your usual UK size. And if you have any doubt at all, use the Tellar Store Size Lookup to match your exact measurements to Unreal Fur — it takes about 30 seconds and will save you a very expensive return.

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Where Else to Shop If You Love This Look

Unreal Fur is brilliant, but it’s not the only place to find that luxurious faux fur moment. Here’s where I’d send my clients depending on their budget:

High Street Picks

Zara — Consistently one of the best high street options for faux fur. Their seasonal statement coats are always highly edited and often sell out fast. Worth checking new-in regularly from October onwards.
Mango — I’ve styled so many clients in Mango faux fur and the quality really does punch above its price point. Their neutral and animal print options are particularly strong.
H&M — The affordable entry point for a faux fur moment. Quality varies by style but their basics — especially the boxy jackets — are excellent value and great for anyone wanting to try the trend without committing big money.
ASOS — The widest range of faux fur styles in one place on the high street. Great if you want variety, and their size range is excellent too.
River Island — Always does a solid edit of faux fur coats each season, particularly in bolder colourways and animal prints. Good for a statement piece with a more trend-led feel.
Urban Outfitters — If your vibe is a bit more indie or eclectic, Urban Outfitters consistently stocks really interesting faux fur options — slightly different to what you’d find on the mainstream high street.
Topshop — Now operating primarily online through ASOS, but the Topshop label continues to deliver some genuinely strong faux fur edits each season.
Warehouse — Often overlooked, but Warehouse does a really polished, wearable faux fur that works brilliantly for smart-casual dressing. Less statement, more quietly chic.

Premium Picks

Reiss — For a more refined faux fur moment with elevated fabrics and tailoring. Their outerwear is beautifully constructed and a great step up from high street.
Whistles — Understated but beautifully made. Whistles tends to do faux fur in more neutral and wearable palettes, which makes their pieces incredibly versatile season to season.
Ted Baker — Known for glamorous detailing. A Ted Baker faux fur jacket feels genuinely luxurious and their sizing tends to be very consistent.

Two Independent Labels Worth Knowing

Jakke — A British independent brand that has been doing bold, bright, ethical faux fur for years. They’re a genuine alternative to Unreal Fur — similar ethos, similar quality, and a very distinctive colour palette. If you haven’t come across them yet, look them up. Brilliant brand.
Charlotte Simone — A London-based designer who made her name with the ‘Popsicle’ faux fur stoles and has since expanded into full jackets and coats. Her pieces are genuinely unlike anything else on the market — playful, fashion-forward, and entirely cruelty-free. A proper statement maker.