What Is Sizing Like at Urban Classics?

Urban Classics sizing runs intentionally relaxed and slightly oversized, using European unisex sizing (XS to 5XL on most pieces) — so if you want a streamlined, fitted silhouette, size down; if you’re chasing that classic streetwear slouch, your usual size will deliver exactly that. It’s a brand built around relaxed basics rather than tailored fits, and once you understand that philosophy, you’ll know exactly how to shop it.

I’ve been quietly recommending Urban Classics to clients for years. It’s one of those German-rooted streetwear brands that doesn’t shout for attention but ends up in nearly every cool wardrobe I style. The fleece weight punches above its price tag, the colour palette is genuinely generous (up to 30 shades on some hoodie styles), and the size range is far more inclusive than most of the UK high street. But sizing here isn’t intuitive if you’re used to shopping Zara or M&S — so let me walk you through it properly.

The Urban Classics Fit Philosophy

Urban Classics is built on European streetwear DNA. That means cuts skew straighter, slightly boxier, and roomier than a typical British women’s label. A lot of the core range is unisex, so when you’re sizing a women’s body into a piece originally cut to fit both men and women, you’re working with a more generous silhouette by default. Lean into it — don’t fight it.

Here’s how the main categories actually fit:

Tees: Come in cropped, fitted, elongated, and boxy cuts. Each variation fits completely differently, so the product description is non-negotiable reading.
Hoodies & sweatshirts: Thick, structured fleece. True to size for the classic oversized look. Size down one for a neater, more European fit.
Joggers & sweatpants: Waist usually fits true, but the legs are cut wide and long. I almost always get clients to take them to a tailor for a clean ankle break.
Jeans & cargos: True to size on the waist, cuts run loose, baggy, or wide-leg — perfect for the current cargo revival.
Outerwear & bombers: Sized to layer over chunky knits. Resist sizing up unless you genuinely want a duvet silhouette.

I learnt the hard way on a shoot a few years back. I’d ordered a “regular” zip hoodie in my usual M, assuming it’d sit on the model the way a Cos sweatshirt does. It absolutely did not — sleeves halfway down her hands, hem grazing mid-thigh, the lot. Beautiful for the streetwear story we ended up shooting; a complete miscalculation if I’d wanted something neat. Read the fit notes. Every. Single. Time.

What Urban Classics Does Brilliantly

Honestly, it’s one of the most underrated basics brands going. The heavy fleece weight rivals labels triple the price. The unisex sizing means men and women can shop the same piece without compromise. And the sheer colour offering — particularly on hoodies and tees — makes it brilliant for tonal dressing.

Where it falls down is internal consistency. A “fitted” Urban Classics tee and a “boxy” Urban Classics tee are essentially two different garments. You can’t assume one size translates across the brand, which is exactly why I tell clients to measure themselves once properly and then match to each specific style.

Where to Shop if You Love the Urban Classics Aesthetic

Urban Classics isn’t on every UK high street, so these are the brands I confidently point clients towards when they want the same relaxed, streetwear-rooted energy:

High Street Picks

Superdry — Probably the closest UK high street match for Urban Classics’ price and aesthetic. Strong on relaxed-fit hoodies, joggers, and graphic basics. Sizing is reliable women’s UK throughout.
Hollister — Vastly underrated for soft cotton hoodies and oversized tees with Californian streetwear energy. Women’s sizing runs slightly small — I’d size up one.
Abercrombie & Fitch — The brand reinvention has been genuinely impressive. Their oversized hoodie and sweat sets are arguably better quality than Urban Classics at a similar price point. UK sizing is consistent and generous.
Levi’s — Non-negotiable for the denim half of an Urban Classics-style outfit. The Baggy Dad and ’94 Baggy cuts pair perfectly with an oversized hoodie. Reliable waist-led sizing.
Calvin Klein — Their logo-driven sweat sets, joggers, and tees sit beautifully between minimalism and streetwear. True to size on women’s, and the cotton weight is exceptional.
Gym Shark — A slightly leftfield inclusion, but the oversized everyday range (slouchy tees, joggers, zip hoodies) has serious streetwear crossover. Size down — the relaxed line runs roomy.
Urban Outfitters — Actually stocks Urban Classics directly in some markets, plus their in-house BDG line covers the same territory with consistent UK sizing. Brilliant for graphic tees and slouchy hoodies.

Premium Picks

Tommy Hilfiger — The relaunched streetwear-leaning capsules, especially the heritage logo pieces, are the perfect step up from Urban Classics. Sizing is generous, quality justifies the jump.
Hugo Boss — The HUGO diffusion line in particular does elevated streetwear basics with a sharper, more grown-up finish. True to size, structured, and quietly excellent.

Luxury / Designer Options

Kenzo — A serious investment, but the logo sweatshirts, hoodies, and graphic tees live in exactly the same world as Urban Classics’ statement pieces, just elevated to luxury. Statement, not basic.
Maison Margiela MM6 — For the conceptual streetwear-meets-luxury crowd. Deconstructed sweats and oversized tees at the pinnacle of relaxed-luxe.

Two Independent Brands Worth Discovering

Daily Paper — Amsterdam-based, founded by three friends drawing on West African heritage, and one of the most genuinely original independent streetwear labels out there. Hoodies, tees, and outerwear sit at Urban Classics’ upper price range but with vastly more design distinctiveness. European sizing, runs slightly oversized.
Soulland — Copenhagen indie label doing considered, art-school streetwear. A little more grown-up than Urban Classics but with the same relaxed-fit ethos. Quietly brilliant for clients who want quality basics without the noise.

For more outfit foundations to build around your Urban Classics pieces, our guide to jean trends for 2026 and our ultimate jackets guide are both worth bookmarking.

Never Guess Your Urban Classics Size Again — Tellar.co.uk

Urban Classics’ unisex sizing, multiple tee cuts, and oversized fit philosophy can leave even seasoned shoppers second-guessing. That’s exactly the problem Tellar.co.uk was built to solve.

Tellar is the UK’s leading sizing tool — your body, instantly matched to over 1,500 brands. No more squinting at size charts, no more returns. Measure once, shop anywhere.

Measure once — using bust, waist, hip, or an existing brand size you trust.
Use our Store Size Lookup tool — get your precise size in any brand, from Urban Classics and COS to Reiss, Everlane, Arket and more. Try it here.
Always free — no downloads, no subscriptions, works straight in your browser.

And once you’ve sorted your size, the Tellar Fashion Hub is a free library of honest, unbiased posts from our stylists covering every brand, body shape, and trend question you’ve ever had. No adverts. No sponsored picks. Just genuine advice.

Start with our Ultimate Clothing Sizing Guide, or dive into our ultimate guide to dresses, body shapes and where to shop for more.

Urban Classics is one of those brands that rewards the shopper who understands its philosophy. Lean into the relaxed cut, read the product notes properly, get your measurements locked in once, and you’ll build a wardrobe of incredibly versatile basics that punch well above their price tag. Just don’t expect a Cos fit from a Berlin streetwear label — that was never the brief.