What Is Sizing Like at Via Masini 80? A Stylist's Honest Guide

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Via Masini 80 sizes true to the standard Italian sizing system, so for most pieces you should order your usual IT/EU size — but because this is a Tuscan brand built around precision tailoring, particularly through the hips and thighs, women who fall between sizes or carry more volume on the lower half will almost always be better off going up one. I've been steering clients towards this brand for years as an under-the-radar Italian alternative to much more expensive trousers, and the one thing I always say first is: don't panic about the numbers — just know how to convert them.

Who Is Via Masini 80?

Via Masini 80 is the ready-to-wear line from L. Pucci, a Tuscan manufacturer based in Castelfiorentino — a small town in the Florentine hills that has quietly been producing some of Italy's finest women's trousers for over 40 years. If you haven't heard of them, you're not alone. They're not a household name in the UK in the way that Max Mara or Pinko might be, but they have a devoted following among women who know their Italian fashion labels — and for very good reason.

The brand's whole identity is built around the trouser and the skirt. These are not people trying to do everything — they are specialists, and it shows. Their signature is the kind of elegantly cut, beautifully constructed bottom-half dressing that Italians genuinely do better than almost anyone else. Think slim suede trousers, wide-leg linen styles, fluid skirts — the sort of thing you'd spot on a well-dressed woman in Milan and immediately want to know exactly where it was from.

Understanding the Italian Sizing System

This is where UK shoppers come unstuck most often, and I completely understand why — Italian sizing is its own system and it doesn't map neatly onto UK numbers. The good news is that once you know the conversion, it's completely consistent. Italian sizes run roughly 4 numbers higher than UK sizes, so a UK 10 is an IT 38, a UK 12 is an IT 40, and so on.

Here's the full conversion to save you the mental gymnastics:

UK SizeIT / EU SizeUS SizeBust (cm)Waist (cm)Hips (cm)634282648883648668921038690729612408947610014421098801041644121028410818461410890114

Note: Via Masini 80 is stocked across YOOX, Lyst and specialist boutiques — always check the site you're buying from uses IT sizing, as some US retailers list in US sizes instead.

How Does the Fit Actually Feel?

In a word: Italian. And I mean that as a genuine compliment. Via Masini 80 cuts for a woman who has a defined shape — there's structure here, not stretch. The waistbands are firm and precise, the leg cuts are intentional, and the fabrics are the kind of quality that holds its shape wash after wash.

What this means practically is that if you are a consistent, standard size and fairly proportional through the waist and hips, you'll find these pieces fit beautifully straight out of the bag. If you have more of a waist-to-hip differential — common for pear or hourglass shapes — you may need to size up so the hips and thighs have room, and then have the waist taken in very slightly by a tailor. It sounds like effort, but when the leg cut is this good, it's absolutely worth it.

The Trousers — Their Signature Piece

Let's give the trousers their due credit, because they really are the reason to shop here. Via Masini 80's slim and straight-leg trousers in suede, wool and technical fabric are the kind of wardrobe investment that looks expensive and lasts for years. I've had clients wear these for five-plus years and they still look current — a real achievement when you think about how quickly fashion trends cycle.

Slim suede trousers: These tend to fit true to size and are very consistent. Retailers like Balardi specifically note these run true — go with your standard IT conversion.
Tailored wool trousers: A fraction more structured and potentially a little snug if you're between sizes. When in doubt, go up.
Wide-leg and relaxed styles: These are generally more forgiving. Your usual size will give a comfortable, elegant result.
Elastic-waist styles: Often in linen or cotton — these are genuinely flexible and very easy to size. True to size with a little give.

Skirts & Tops

The brand does a beautiful range of knee-length and pencil skirts that follow the same logic as the trousers — true to size for most, but consider going up if you're curvier through the hips. The fitted pencil silhouettes in particular are cut fairly close to the body, which looks extraordinary when it fits, but does require a bit of precision in sizing.

Their tops and blouses are less of a specialism, but tend to be a little more relaxed in cut and therefore more forgiving. Stick to your standard IT conversion here and you should be fine.

Where to Buy Via Masini 80 in the UK

The brand isn't widely stocked on UK high streets, so most UK women are shopping online — which makes knowing your measurements even more important. YOOX consistently stocks a strong edit of Via Masini 80, and Lyst aggregates pieces from multiple retailers. Balardi is worth bookmarking for detailed fit notes. Always double-check the sizing system the retailer is using before you order.

Brands to Shop If You Love the Via Masini 80 Aesthetic

If you're drawn to that precise, Italian-influenced tailoring but want more accessible options — or you want to build a wardrobe around the same aesthetic at different price points — here's where I'd send my clients:

High Street Picks:

Cos — The closest high street equivalent for clean, architectural tailoring. Their trousers are consistently excellent and the sizing is reliable. A must for anyone who loves the Via Masini 80 aesthetic.
Jigsaw — Superb for well-cut trousers and skirts in quality fabrics. Very grown-up, very considered, and their Italian-inspired pieces are genuinely good.
Massimo Dutti — One of the few high street brands with genuine Italian manufacturing credentials. Their tailored trousers in suede and wool are excellent alternatives at a fraction of the price.
Whistles — Reliable, understated, and consistently well cut. Their wide-leg and slim trousers are a solid go-to.
Hush — Particularly good for relaxed tailored pieces and linen styles. Easy, elegant sizing and very wearable.
Boden — Don't sleep on Boden for tailored pieces — they've stepped up their trouser game considerably, and the fabrics are honest quality.
The White Company — Beautiful for linen and fluid fabrics in the more relaxed Via Masini 80 spirit. Sizing is consistent and generous.

Two Independent Picks You Need to Know About:

Beaumont Organic — A Cornish independent brand that produces beautifully made, ethical tailoring in natural fabrics. Their wide-leg trousers are seriously underrated and cut very well for women with curves.
Finery London — A quietly brilliant London label with an Italian-ish sensibility — feminine, structured, and grown-up. Their trousers and skirts are worth every penny and the sizing is spot-on.

Premium & Designer Alternatives:

Peserico — Another under-the-radar Italian label specialising in immaculate trousers. If you like Via Masini 80, Peserico is the next logical step up in budget and refinement.
Pinko — More fashion-forward than Via Masini 80, but similarly Italian and similarly strong on tailored bottoms. Great for younger-skewing cuts.
Max Mara — The gold standard for Italian women's tailoring. Worth the investment for classic pieces that will outlast every trend cycle.

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