What Is Sizing Like at Vivere London? A Stylist's Honest Guide

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Vivere London (officially written VI.VE.RE) sizes true to standard UK sizing — so if you're a UK 10, a Vivere 10 is genuinely what you want. No cryptic European conversion faff, no guessing games, no ordering two sizes to be safe. For a contemporary brand sitting in that premium-but-accessible space, that's actually rarer and more useful than you'd think.

I came across Vivere London a while back when I was searching for brands that do clean, minimal tailoring without the eye-watering designer price tag. Their palette — warm neutrals, rich earthy tones, that whole quiet-luxury colour story — immediately caught my eye. And when I dug into the sizing, I was genuinely pleased. It's a straightforward, honest system, and as someone who spends an unreasonable amount of time navigating brand-specific sizing quirks, that counts for a lot.

Who Is Vivere London?

VI.VE.RE is a London-based contemporary womenswear brand whose name comes from the Italian verb meaning "to live." The ethos very much reflects that — pieces designed for real life, built to be layered, re-styled season after season, and worn properly rather than just photographed. Think clean lines, flattering cuts, elevated fabrics, and a colour palette that won't date. It sits comfortably in the quiet luxury space — understated rather than showy, quality over logo. They produce in small quantities with recycled packaging, which I appreciate. It's not fast fashion pretending to be premium.

The range covers pretty much everything: dresses, blouses, knitwear, blazers, tailored trousers, skirts, coats, and even loungewear — so once you've got your size locked in, you're set across the whole brand.

Vivere London Size Guide

Sizing runs from UK 6 (XS) through to UK 16, with the following body measurements as a guide:

UK SizeEU SizeUS SizeAlphaBust (cm)Waist (cm)Hip (cm)6342XS81.563.589.58364S84669210386M89719712408L9476102144210XL9981107164412—10486112

Stylist's tip: These are body measurements, not garment measurements — measure yourself at the fullest part of your bust, the narrowest part of your waist, and the fullest part of your hips. If you're between sizes, check which measurement is closest and let that lead.

How Does the Fit Actually Feel?

The true-to-size rule holds well across most of the range, but there are a few category-specific nuances worth knowing:

Tailoring & Blazers

This is where Vivere really earns its stripes. Their tailored pieces — blazers especially — have a clean, structured fit that works beautifully at your standard size. If you're between sizes or have broader shoulders, size up; the waist can always be taken in by a tailor if needed. Don't be tempted to go down — the shoulder seam placement is everything in a blazer, and once that's off, no amount of clever styling fixes it.

Dresses & Jumpsuits

Their dresses tend to favour a relaxed, skimming silhouette rather than anything body-con. Stick to your usual UK size. The exception is if you're particularly long in the body — Vivere's proportions seem to be pitched at a standard-to-petite frame, so it's worth checking length details on individual product pages if you're 5'8" or taller.

Knitwear

Vivere lists their knitwear with its own size bracket (XS through XL) rather than numbered sizes. Their knits have a relaxed, slightly oversized feel by design, so your usual size works well here. If you prefer a closer, neater fit, size down; if you love a generous, layered look, stay true to size or even go up. Either works — the pieces are cut for it.

Trousers & Skirts

Sizing is consistent and true to UK standard here. Their trousers tend to have a relaxed-straight leg which is refreshingly wearable and easy to style. If you have a smaller waist relative to your hips (pear or hourglass shape), go by hip measurement and take the waist in if necessary — this is a common issue across all brands for this body shape, not a Vivere-specific problem.

Coats & Outerwear

Vivere separates their coats into their own size bracket (S, M, L) rather than the numbered UK sizes. S = UK 8–10, M = UK 10–12, L = UK 12–14 as a general guide. Allow for layers underneath — their coats are not cut paper-thin, but they're also not oversized parkas, so factor in what you'll be wearing beneath them.

What Body Types Does Vivere London Work Best For?

Honestly, the relaxed, clean-line aesthetic lends itself to most body shapes. The brand isn't trying to sculpt you into a particular silhouette — it's more about draping and skimming elegantly, which tends to be flattering across the board. That said:

Petite frames — the relaxed cuts work well; just watch the dress and trouser lengths on individual items.
Hourglass and pear shapes — brilliant for tops, knitwear, and dresses. Their wide-leg and straight-leg trousers work well; just be prepared to size for the hip and adjust at the waist.
Athletic and straight frames — the tailoring is made for you. Their blazers and structured pieces will look exceptional.
Fuller bust — the relaxed cut of their blouses and knitwear accommodates this well. Avoid anything described as "fitted" without checking the bust measurement against the table above.

How Does Vivere Compare to Similar Brands for Sizing?

Vivere sits in a nice, honest middle ground. Unlike Italian labels such as Twinset or Max Mara which run small and require you to size up, and unlike some US brands which size generously, Vivere is a refreshingly UK-true brand. If you already know your size in Jigsaw, Whistles, or Me&Em, you're likely the same in Vivere.

High Street Alternatives to Vivere London

Love the aesthetic but want a few more options in the wardrobe rotation? These brands all share that clean, understated, elevated feel:

COS — the most direct comparison for clean minimalist tailoring at accessible prices. Sizing is consistent and true to EU standard, which maps to UK sizing reliably. A brilliant go-to for the same relaxed-but-considered aesthetic.
Anthropologie — if you like Vivere's warmth and texture, Anthropologie brings that in spades. Sizing runs true to UK across most of their own-brand pieces, though it varies by label, so always check.
Ted Baker — a solid British alternative, particularly strong on dresses and occasion-wear. Their sizing historically runs small (a Ted Baker 3 = UK 12), so check their specific guide rather than assuming.
Hush — a wonderful British brand for relaxed, high-quality basics and wardrobe foundations. Sizing is true to UK and very consistent. If you love Vivere's capsule ethos, Hush lives the same values at every price point.
The White Company — unbeatable for elevated fabrics and understated elegance. Sizing is true to UK and very reliable. Their linen and knit pieces in particular have the same quality feel as Vivere's offerings.
Banana Republic — particularly good for tailoring and structured pieces. Sizes true to UK/EU equivalent, and they do brilliant blazers and trousers in the same clean-cut tradition as Vivere.
Claudie Pierlot — a brilliant French brand available widely in the UK with a similar quiet-luxury sensibility. Runs to French sizing, which broadly maps to UK, but do check their guide as it can run slightly slim.
Boden — for relaxed, beautifully made British wardrobe pieces. More playful in its colour and print palette than Vivere, but same quality intent. Sizing is consistent and true to UK standard.

Two Independent Brands Worth Discovering

Albaray — a relatively new British brand with a strong sustainability story and a very similar aesthetic to Vivere. Clean, elevated, thoughtfully made in natural fibres. Their sizing is true to UK and the quality is genuinely impressive for the price point. One of my personal favourites for capsule wardrobe building right now.
Toast — a cult independent British brand that Vivere fans will likely already love. Toast does beautifully textured, artisan-inspired clothing with a relaxed, timeless quality. Sizing is true to UK and their size guide is clear and well-measured. If you haven't discovered them yet, do yourself a favour.

Premium & Designer Alternatives

If you're looking to invest at a higher price point in the same clean, contemporary space:

Toteme — the Swedish minimalist brand that has become a genuine wardrobe icon. Relaxed, beautifully constructed, and with a similarly understated palette to Vivere. Runs to European sizing (generally equivalent to UK sizing). Worth every penny for the quality.
Max Mara — the Italian heritage brand for structured, elegant tailoring at its finest. Note that Max Mara does run to Italian sizing, so allow for a size up compared to your Vivere size. Iconic for a reason.
Aeron — a premium London-based brand with a quietly fashion-forward take on tailored dressing. Exceptional cut and fabric quality, similar ethos to Vivere but at a higher investment price point.

Stop Guessing Your Size — Let Tellar Do It For You

Vivere London's sizing is one of the easier ones to navigate, but every brand is slightly different — and that's exactly why Tellar.co.uk exists. It's the UK's only free tool that matches your exact measurements to 1,500+ brands in seconds. No more size guides, no more guesswork, no more returns.

Measure once — just your bust, waist, or hips, or enter a size you already trust in any brand you know well.
Use the Store Size Lookup tool to instantly find your size in Vivere London, COS, Reiss, Arket, Toteme, and hundreds more.
Always free — no account, no app, no download. Works in your browser right now.

And while you're there, browse the Tellar Fashion Hub — a free library of honest, unbiased, unsponsored posts from our team of stylists. Brand guides, sizing breakdowns, style advice — all independent, all free, always.