What Is Sizing Like at We11done?

The short answer: We11done runs deliberately oversized. Most of the range is cut a good one to two sizes bigger than a standard fit, so if you want anything close to your everyday silhouette, you'll almost always need to size down. The brand uses a simplified XS–L band rather than UK numbers, and those letters are generous — a "Small" tee can measure close to a 47" chest. So before you panic that you've gained two dress sizes overnight: you haven't. It's the cut, not you.

I'm Ella Blake, Senior Fashion Stylist and Founder of Tellar, and We11done is one of those labels I get asked about constantly — usually by someone who's just unboxed a hoodie that could double as a duvet cover. So let's sort it out properly.

First, who actually is We11done?

Pronounced "well done" (yes, like the steak), We11done is a Seoul-based label founded by Dami Kwon and Jessica Jung, who first made their name with the cult Korean concept store Rare Market. The aesthetic is elevated streetwear with a slightly futuristic, early-2000s wink — exaggerated shoulders, bold graphics, logo-heavy knits and that boxy, drop-shoulder line that's become their signature. Some fashion editors have nicknamed them "the Balenciaga of Korea," which tells you everything about both the silhouette and the price point (most ready-to-wear sits somewhere between £250 and £800).

The key thing to understand: the oversized fit is the design, not an accident. They're not trying to make you look smaller. They're making a statement. Which is brilliant — as long as you size with your eyes open.

How We11done sizing actually works

Here's what to keep in mind when you're shopping the range:

Tops, hoodies and sweats run very oversized. If you like a roomy, intentional streetwear look, take your usual size. If you want anything resembling a regular fit, drop one or even two sizes.
Shirts and outerwear are boxy through the body and shoulder. The drop-shoulder seam sits well below your natural shoulder, so factor that into your layering — they look fantastic over a fitted base.
Knitwear is generous and lengthens with wear. Don't go up "for comfort," you'll regret it after a couple of wears.
Their lettered sizing isn't standardised across every piece. A graphic tee and a structured jacket labelled the same "M" will fit very differently, so always check the actual garment measurements rather than trusting the letter.
Bottoms are more true-to-size than the tops, but still lean relaxed. Size down if you're between.

My honest steer? For everyday wearability, size down on tops and sweats and keep bottoms as standard.

A quick confession (a fashion fail and a win)

Years ago I bought a We11done-style oversized hoodie in my "normal" size for a shoot, convinced bigger meant cosier. Reader, I looked like I was being slowly eaten by it — the shoulder seams hit my elbows and the hem grazed my knees. Lesson learned. The win came later: I restyled a similar piece by sizing down two, half-tucking it into a high-waisted straight-leg jean and adding a sharp boot. Suddenly it read as deliberate, editorial, expensive. That's the whole trick with We11done — let one oversized hero piece do the talking and keep everything else lean.

Where to shop the We11done look (high street)

If you love the elevated-streetwear, boxy-statement energy but not the four-figure receipts, these high street names nail the brief. Pick based on the exact piece you're after:

COS — the closest high street match for that clean, architectural, sculptural oversized cut. Their boxy tees and minimalist sweats are a styling editor's secret weapon.
Uniqlo — unbeatable for boxy, unisex-feel basics. The relaxed sweats and oversized tees give you the silhouette for a fraction of the price.
Urban Outfitters — the go-to for graphic-led, youthful streetwear and the genuinely oversized hoodies that scour the We11done mood board.
Superdry — built on graphic streetwear heritage, brilliant for logo-forward sweats and zip-throughs with that statement front.
ASOS — the widest net for on-trend oversized streetwear, with own-label and edits that constantly riff on the elevated-Korean look.
AllSaints — for the edgier, slightly grungy side of the aesthetic; their relaxed leather and washed cottons have real attitude.
Topshop — back and trend-led, strong for the playful, statement, of-the-moment pieces that capture the fun in We11done.

Premium picks

If you want a step up in fabric and finish without going full designer:

Zadig & Voltaire — rock-luxe French label with the slouchy, lived-in cool and statement graphics that sit right next to We11done in spirit.
Ganni — Copenhagen's playful, print-led brand, perfect if it's the bold colour and quirk you're chasing rather than the streetwear edge.
Sandro — Parisian polish with a streetwear lean; their structured-yet-relaxed pieces translate the look for a slightly grown-up wardrobe.

Luxury & designer

For those buying into the world properly:

The North Face — the technical-meets-fashion crossover that We11done themselves nod to; the obvious luxury-streetwear companion for outerwear.
Totême — if you lean towards the sleeker, futuristic side of We11done, Totême's quiet-luxury minimalism is the elegant counterpoint to all that volume.
By Malene Birger — Scandinavian, sculptural and quietly bold; brilliant for statement silhouettes with a more refined finish.

Two left-field independents worth knowing

Because the best style advice never just sends you to the obvious shops:

House of Sunny — the cult London independent behind sculptural, statement knits and sustainable, of-the-moment pieces. Genuinely creative, and the antidote to wardrobe sameness.
Paloma Wool — an artful Barcelona indie label that treats clothing like a small art project; if you love the experimental, creative streak in We11done, you'll fall hard for this one.

The easiest way to never get caught out again

Brands like We11done are exactly why I built Tellar. When sizing is this inconsistent — oversized here, true-to-size there, lettered everywhere — guessing is a recipe for returns and disappointment.

Stop guessing your size — let Tellar do it for you

Tellar is the UK's leading sizing tool: match your body to 1,500+ brands instantly and never squint at a size guide again. Measure once using your bust, waist and hip — or just your existing size in a brand you already own — and we'll tell you your exact size everywhere else.

Measure once, using bust, waist, hip, or your existing brand size.
Use the Store Size Lookup to get your precise size in any brand — COS, Reiss, Everlane, Arket & more.
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More from the Tellar Fashion Hub

The Tellar Fashion Hub is a library stacked with free posts from our top stylists. Honest. Unbiased. Independent. Always free — style advice, top picks and the best brands, with no agenda. A few you might like next:

Buy the hero piece, size down on the tops, keep everything else sharp — and let Tellar handle the maths. That's how you wear We11done like you meant to.

— Ella Blake, Senior Fashion Stylist & Founder, Tellar