What Is Sizing Like at Where’s That From?

By Ella Blake – Senior Fashion Stylist & Founder | Tellar — Always honest, unbiased, & unsponsored post

Sizing at Where’s That From is inconsistent and runs all over the place — some pieces come up generous, others (footwear especially) come up noticeably small, and there’s very little uniformity from one product to the next. That’s the honest headline, and it’s worth knowing before you click “add to basket.” Where’s That From is a UK-based online retailer selling trend-led womenswear, footwear and accessories at heavily discounted prices, often through deal platforms like Wowcher and marketplace listings. Because the stock is sourced from a mix of suppliers rather than cut to one in-house block, the “size 12” on a dress and the “size 12” on a pair of boots simply weren’t made to the same pattern.

Why the Sizing Feels So Unpredictable

I’ve styled enough budget and marketplace brands to spot the pattern instantly: when a retailer aggregates stock from multiple manufacturers, you lose the one thing that makes a brand easy to shop — a consistent fit block. With a house like COS or Reiss, once you know your size, you basically know your size forever. Here, every product is a fresh gamble. I once ordered two dresses from a similar discount site in the same labelled size for a client lookbook; one swamped her, the other wouldn’t do up. Same number on the label, two completely different garments. Expect that energy here.

Footwear runs small and narrow. This is the most common complaint — boots and slippers in particular. If you’re between sizes, size up, and if you have a wider foot, be cautious.
Dresses and tops vary by item. Stretch jersey styles are forgiving; structured or woven pieces are where I’d be most careful.
Ignore the size label, read the measurements. Where individual product measurements (bust, waist, hip in cm) are listed, trust those over the dress-size number every single time.
Factor in returns. Reviews flag that postage isn’t always refunded, so check the returns terms before you buy two sizes “to be safe.”

My Stylist Strategy for Shopping It

I never write off a bargain brand — some of my favourite client wins have been a £20 dress nobody could believe wasn’t designer. But you have to shop it cleverly. Take your own measurements first (a soft tape, in your underwear, no breathing in — I promise nobody’s judging). Then match those numbers to the garment, not the label. If a product has no measurements listed, that’s your cue to be sceptical or skip it. Stick to forgiving fabrics and relaxed silhouettes where a centimetre either way won’t ruin the look, and treat anything tailored or footwear-based as the higher-risk buy.

Where I’d Shop for More Reliable Sizing

If the lottery element puts you off, here’s where I’d send you for that same trend-led, affordable look but with sizing you can actually trust.

High Street

New Look — brilliant for of-the-moment trends at low prices, with consistent, well-documented UK sizing.
River Island — bolder, statement pieces with a similar fashion-forward feel and reliable fit.
Oasis — my go-to for pretty, feminine dresses that fit predictably season after season.
Warehouse — polished day-to-evening pieces with a grown-up cut and dependable sizing.
Coast — the occasionwear specialist; their dress sizing is some of the most consistent on the high street.
ASOS — unbeatable for choice, and crucially every item carries detailed product measurements and model fit notes.
Phase Eight — elevated event dressing with a kinder, true-to-size cut for those who want a little more coverage.
Monsoon — gorgeous embellished and occasion pieces with steady, reliable sizing.

Premium

Reiss — sharp, modern tailoring and dresses; once you know your Reiss size, it stays put.
Whistles — clean contemporary design with consistent, considered fits.
Mint Velvet — relaxed-luxe separates that fall beautifully and size very predictably.

Luxury / Designer

Max Mara — investment coats and tailoring with impeccable, unchanging sizing — the antithesis of a fit lottery.
Me&Em — British design built around clever proportion and length options, so the fit genuinely flatters.

Two Independents Worth a Look

Omnes — a lovely independent British label doing trend-led, sustainable pieces at fair prices with thoughtful, accurate size guides.
Albaray — an indie womenswear brand with a modern, easy aesthetic and refreshingly consistent fit.

The Bottom Line

Where’s That From can throw up a genuine bargain, but its sizing is the definition of buy-it-and-see — vary your expectations item by item, lean on garment measurements rather than the label, size up on footwear, and always check the returns terms first. Shop it like a treasure hunt, not a wardrobe staple.

Never Guess Your Size Again

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Measure once using your bust, waist, hip, or an existing brand size.
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