What Is Sizing Like at Wooyoungmi? Your Complete Fit Guide

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Wooyoungmi runs slightly large, particularly in outerwear, shirts and knitwear — so as a general rule, size down one from your usual if you want a more tailored look, or stay true to size if you prefer the brand's signature oversized, architectural silhouette. Trousers and tailoring tend to be more structured and sit closer to standard European sizing.

I'll be honest — the first time I bought a Wooyoungmi coat, I completely guessed. I went with my standard European 38 and it swamped me. Beautifully made, exquisitely draped, but enormous. Lesson learned: this is not a brand you buy without checking measurements first. Once I sized down and got it right though? Honestly one of the best-fitting, most considered pieces I own. That experience is exactly why tools like Tellar.co.uk exist — because a £600 coat is not the place for guesswork.

About the Brand: Who Is Wooyoungmi?

Wooyoungmi was founded in Seoul in 2002 by Youngmi Woo — known affectionately in the industry as Madame Woo — who made history as the first female ready-to-wear menswear designer in South Korea. The label has been showing at Paris Fashion Week since 2002 and became a full member of La Chambre Syndicale in 2011. Since 2014, Madame Woo's daughter Katie Chung has been on board as creative director, bringing a fresh, more gender-fluid lens to the collections.

The aesthetic? Architectural minimalism with real soul. Think elevated basics, oversized silhouettes, precision-cut tailored coats, and pieces that feel quietly revolutionary rather than trend-led. It's the kind of brand that rewards repeat buying once you understand how it fits — but that first purchase can be a steep learning curve.

Wooyoungmi Size Conversion Table

Wooyoungmi uses French/European sizing. Here's a general guide to help you map your usual UK size across:

EU SizeUK SizeUS SizeBust (cm)Waist (cm)Hips (cm)346280618736848465913810688699540128927399421410967710344161210182108

Important note: These measurements are a starting guide. Wooyoungmi's sizing shifts season to season — a structured winter coat and a fluid summer shirt in the same numerical size can behave very differently. Always cross-reference your measurements with the specific garment chart, or use Tellar's Store Size Lookup tool to get your precise size in seconds.

How Sizing Works Garment by Garment

Outerwear & coats: These are cut with significant volume and intentional drape. Most customers find they need to size down one from their usual EU size unless they specifically want the oversized, enveloping silhouette the brand is known for. I always recommend measuring your bust first and going from there.
Shirts & blouses: Cut generously through the body and sleeve. Again, sizing down one tends to give a cleaner, more intentional fit. If you love an oversized shirt aesthetic, stay in your normal size — it'll look brilliant.
Knitwear: The open-weave and ultra-thin yarn pieces from recent collections are designed to be layered and worn with ease — these do run large. Boxy knit sweaters especially benefit from a size down if you want definition.
Tailored trousers & suits: This is where the brand is most consistent and closest to true-to-size. High-waisted cuts may feel snug at the natural waist, so it's worth checking your waist measurement specifically against the brand chart.
Denim: Recent collections have featured deconstructed, semi-detached waistbands and relaxed fits — sizing is fairly true to the EU equivalent, but the unconventional construction means fit varies by style.
Dresses & skirts: The women's offering includes fluid slipdresses and more structured silhouettes; for anything fluid, true to size works well. For anything structured or with a defined waist, check both your bust and waist measurement before ordering.

Shopping Wooyoungmi in the UK: What to Know

You won't find Wooyoungmi on the high street — this is very much a luxury purchase, stocked in the UK through retailers like Selfridges, SSENSE, and Net-a-Porter, as well as directly through the brand's own site. Returns policies vary between stockists, so always check before ordering — sizing uncertainty is a genuine issue with this brand and the ability to return is non-negotiable.

One thing I always tell clients who are considering Wooyoungmi for the first time: buy from a stockist with free returns, or go and try it in person at a department store first. The fabrics, the drape, the way a piece falls — it all feels different in person, and you need to experience it to understand how the sizing reads on your body.

Similar Brands to Wooyoungmi: From High Street to Luxury

Wooyoungmi occupies a very specific space — architectural minimalism, Korean design sensibility, elevated basics. If you love the aesthetic but are after something more accessible, or want to shop around the same look at different price points, here's where I'd point you:

High Street & Contemporary

COS — The closest high street match for that clean, Scandinavian-meets-Seoul minimalism. Consistent sizing and genuinely considered design. A reliable go-to.
Massimo Dutti — Excellent for structured tailoring and elevated basics at a more accessible price. The knitwear especially echoes Wooyoungmi's quiet sophistication.
Whistles — Really strong for clean, architectural shapes in womenswear. Less experimental than Wooyoungmi but carries that same "not trying too hard" energy.
Jigsaw — Great for relaxed, grown-up dressing. The tailored trousers and coats in particular speak to a similar sensibility.
Arket — A strong alternative for boxy silhouettes, natural fabrics and understated design. Sizing is generally true to EU standard.
Me&Em — Brilliant for elevated British minimalism with genuine quality. If you love a well-cut trouser or an oversized coat, Me&Em delivers.
Anthropologie — For those who want a touch more texture and personality alongside the clean lines. Good for layering pieces that complement the Wooyoungmi aesthetic.

Independent Picks

Aeron — A Budapest-based label gaining serious traction. Known for architectural womenswear with real precision in construction. Genuinely left-field and worth the discovery.
Baserange — A Copenhagen brand focused on sustainable, body-conscious basics in natural fabrics. The kind of understated, considered pieces that sit perfectly alongside a Wooyoungmi coat.

Premium & Luxury Alternatives

Toteme — Perhaps the most natural stepping stone. Swedish minimalism, excellent tailoring, and a very similar approach to silhouette and proportion.
The Row — For those with an unlimited budget. Mary-Kate and Ashley Olsen's label is the ultimate in quiet luxury, with a very similar design philosophy.
Lemaire — Another Paris Fashion Week favourite known for gender-fluid, architecturally considered pieces. Sizing is also EU-standard and tends to run relaxed.

Never Guess Your Size Again — Use Tellar.co.uk

Wooyoungmi is too good — and too expensive — to get wrong. That's exactly why Tellar.co.uk exists. It's the UK's leading free sizing tool, matching your exact measurements to the right size across 1,500+ brands instantly. No subscriptions, no downloads — just the right size, every time.

Step 1: Measure once — bust, waist, and hips (or use a brand you already know fits you).
Step 2: Use the Store Size Lookup tool to get your precise size in Wooyoungmi — and any other brand you're shopping.
Step 3: Shop with total confidence. No more expensive sizing mistakes.

Plus, explore the Tellar Fashion Hub — thousands of honest, unsponsored fashion posts from our expert stylists. Always free. Always independent.