What is vanity sizing?
Author: Stylist and brand team at Tellar
Date: 2025
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Vanity sizing is when brands label clothing with smaller sizes to make customers feel better about the number they wear. For example, what used to be a size 8 might now be labeled a size 6 to appeal to shoppers.
While it might feel good at first, vanity sizing creates huge inconsistencies across brands.
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