What’s Sizing Like at House of Holland (Henry Holland)?

House of Holland runs small — in my experience, and in Tellar’s own brand data, the majority of styles come up tighter than your standard UK high street, so for most pieces I’d tell you to take your usual size and seriously think about the next one up. Henry Holland built this label on slogan tees, neon colour clashes and a proper sense of fun, and that fashion-forward spirit carries straight through into the cut. The fits are bold, structured and a little bit theatrical, which is exactly why people fall for them — and also exactly why so many shoppers get caught out buying online. Let me talk you through it properly.

So, does House of Holland run big or small?

Small, mostly — but it genuinely depends on what you’re buying. After years of dressing clients in print-heavy, statement pieces, here’s how I’d break it down:

Dresses & fitted styles: Run small. The brand loves a nipped waist and a structured bodice, so size up if you’re between sizes or simply want to breathe.
Tailoring & suiting: Cut close to the body. Beautiful lines, but very little give — go up a size if you’ll layer anything underneath.
Corsets & bodices: The snuggest of the lot. These are designed to cinch, so don’t expect your usual number to zip up first time.
Slogan tees & sweats: The exception that proves the rule. These tend to run relaxed and are often unisex, so you can usually take your normal size — or even go down for a fitted look.

How the sizing actually works

House of Holland uses a fairly standard UK womenswear scale, broadly XS to XL, with the usual EU and US equivalents printed on the official size guide. The catch isn’t the labelling — it’s the cut. A House of Holland 12 simply has less room in it than a 12 at, say, M&S. In Tellar’s analysis across multiple collections, well over half of the styles we measured came up smaller than the high-street average.

Add to that the fact the label has shifted from full seasonal ranges into capsule drops and collaborations, and fit can vary year to year — an archive piece from one collection won’t always match a newer one. (And no, I’m not going to bury you in a conversion table. They’re a nightmare to read and they don’t account for cut, which is the bit that actually matters.)

My styling tips for nailing the fit

Size up on anything fitted. My most-told cautionary tale: I once ordered a House of Holland party dress in my usual 12, completely convinced I knew my size, and couldn’t get the zip past my ribs. I spent the entire evening with a cardigan safety-pinned over the back, smiling through it. For their dresses, I now go up without thinking twice.
Size down (or stay put) on the tees. The first slogan tee I bought, I sized down on — assuming it’d run tiny like the dresses. It arrived generous and slouchy and swamped me. The tees play by completely different rules, so judge them separately.
Measure, don’t guess. Because the drops vary, your safest move is to know your real bust, waist and hip measurements and check them against the specific piece you’re eyeing.
Buying pre-loved? Be extra careful. Loads of House of Holland turns up on Vinted and eBay, and older sizing can differ from current cuts. Always ask the seller for flat measurements before you commit.

Where to shop if you love the House of Holland look

If you’re after that same bold, print-led, joyful energy, here’s where I’d send you across every budget.

High street

ASOS — Actually stocks House of Holland itself, alongside a vast edit of festival-ready prints and slogans at every price point.
Topshop — Back and as trend-led as ever; brilliant for statement going-out pieces with a youthful edge.
River Island — Embellishment, bold colour and a flash of drama — their occasionwear scratches exactly the same itch.
Urban Outfitters — The home of retro slogans, ’90s prints and proper festival kit.
Monsoon — Underrated for maximalists: think embroidery, sequins and rich colour built for occasions.
Nobody’s Child — Playful, sustainable prints and easy tea-dresses with a colourful streak.
New Look — The best value of the bunch for quick, on-trend statement buys.

Premium

Ganni — The Scandi queen of the playful print: leopard, bold checks and that same don’t-take-it-too-seriously attitude.
Zadig & Voltaire — Parisian rock’n’roll with slogan tees and an edge Henry Holland fans will recognise instantly.
Sézane — French, feminine and print-led, for when you want the colour with a softer, prettier finish.

Luxury & designer

By Malene Birger — Elevated Danish design with bold colour and graphic prints, beautifully made and built to last.
Roksanda — London designer royalty for sculptural shapes and fearless colour-blocking — pure, joyful maximalism.

Two independents worth knowing

And because I always like to send you somewhere a little off the beaten track, two independent labels I’d genuinely point a client towards:

Olivia Rubin — A British indie obsessed with rainbow sequins and painterly prints; about the closest thing to House of Holland’s sense of fun on the market today.
Never Fully Dressed — Another London independent doing bold, clashing prints and a cult wrap dress, all with a knowing wink.

How Tellar takes the guesswork out of House of Holland

Here’s the honest truth: the only reliable way to never get caught out by a brand that runs small is to stop reading size charts altogether — which is exactly why I built Tellar.

Tellar is the UK’s leading sizing tool. You measure yourself once — using your bust, waist and hip, or simply a brand size you already own — and we match your body to over 1,500 brands in real time. No more squinting at conversion charts before every order.

Measure once and you’re done — no app, no download, it works straight in your browser.
Use the Store Size Lookup to get your exact size in any brand, from COS and Reiss to Everlane and Arket.
Always free, always unbiased, never a sponsored recommendation in sight.

There’s also the Tellar Fashion Hub — a library stacked with free posts from our top stylists. Honest, independent and always free, covering style advice, top picks and the best brands for every query you can think of. A few you might find handy next:

Never look at a size guide again.

Match your body to 1,500+ brands instantly — including House of Holland. Free, in-browser, and always unbiased.

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Written by Ella Blake, Senior Fashion Stylist & Founder of Tellar.