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What to Wear for an Italy Vacation: Styling Advice & Best Brands

Author: Stylist at TellarDate: 2025

Italy is as much about style as it is about scenery—from the vibrant coast of Amalfi to the cosmopolitan streets of Milan. Locals effortlessly blend tailored elegance with laid‑back charm, and by planning carefully, your wardrobe can do the same. Here's everything you need to dress well, stay comfortable, and feel confident throughout your Italian adventure.


🇮🇹 Key Principles of Italian Style

  1. Smart casual over athletic casual: Italians rarely wear active‑wear or gym attire in public settings. Choose polished yet relaxed pieces—think linen, denim, structured knits, and tailored trousers.

  2. Neutral palette with seasonal pops: Whites, beige, navy, and soft pastels reflect the warm light of Italy. You can introduce bolder tones via accessories like scarves or jewellery.

  3. Quality over quantity: One luxe piece (e.g., leather sandals, silk scarf) does more than multiple fast-fashion items.

  4. Layer smartly: All seasons benefit from layers—spring days can be warm but mornings chilly; even summer evenings may be breezy.


Seasonal Wardrobe Planning

Spring (Mar–May)

  • Men: Linen-blend shirt + chinos + light trench or overshirt.

  • Women: Midi dress or wide-leg trousers + lightweight jacket or knit.

  • Footwear: Loafers, leather trainers, low-heel ankle boots.

  • Tellar tip: Use our “Petite dresses fit guide”

    to find the perfect midi dress silhouette.

Summer (Jun–Aug)

  • Men: Linen short-sleeve or polo shirt + chino shorts.

  • Women: Sundress or linen jumpsuit + wide-brim hat + chic sandals.

  • Etiquette: Always pack a scarf for church visits.

  • Tellar tip: Check “Does linen run big?” sizing notes on Tellar to select the right size before buying.

Autumn (Sept–Nov)

  • Men: Smart denim or trousers + fine knit + suede desert boots.

  • Women: Knit dress + trench + ankle boots.

  • Weather gear: Compact umbrella or rain jacket.

  • Tellar tip: Use our “How to layer” guide to mix textures like denim + knit.

Winter (Dec–Feb)

  • Men: Wool overcoat (e.g., camel/navy) + cashmere scarf + Chelsea boots.

  • Women: Tailored wool coat + thermal layers + knee‑high leather or suede boots.

  • Colors: Sticking to camel, grey, navy helps everything coordinate.

  • Tellar tip: Consult the “Suited coats for your shape” sizing guide

    .


Packing by Occasion

Occasion

Men

Women

Sightseeing

Breathable shirt + chino + comfy loafers

Cotton dress/jumpsuit + supportive sandals

Beach/Coastline

Linen shorts + short‑sleeve shirt + espadrilles

Swim + linen cover‑up + straw tote

Evening meals/trattorias

Button‑down shirt + tailored trousers

Slip dress + blazer or dressy top + wide-leg trousers

Countryside adventures/wine tours

Short sleeved shirt + smart shorts + desert boots

Comfortable dress/jumpsuit + flat sandals

Footwear first—Italian cobbled streets demand shoes with good structure and support. Always pack a pair you’ve worn in.

Layers second—a scarf or light jacket easily adapts outfits for chilly mornings or indoor breeze.


Best Brands to Wear—With Tellar‑Certified Fit

Here are stylish, travel‑ready brands that each have a backing sizing guide on Tellar.co.uk—so you can get the right size before you buy:

  • Reiss – tailored shirts, blazers, linen trousers—polished citywear

    🔗 See Reiss sizing insights

  • Massimo Dutti – breathable linens, relaxed tailoring

    🔗 Massimo Dutti size & fit guide

  • Sezane – effortless feminine dresses and separates

    🔗 Sezane fit & style notes

  • & Other Stories – romantic dresses and elevated essentials

    🔗 & Other Stories size advice

Each brand’s guide quickly tells you whether its sizing runs small, big, or true-to-size based on your personal measurements.


Tellar.co.uk: Your Smart Travel Wardrobe Assistant

Packing stress? Fit guesswork? Returns hassles? Tellar.co.uk is a free online sizing assistant that helps your Italy‑wardrobe shopping go smoothly—even months before your trip.

How it works:

  1. Create your profile — Enter your key measurements once.

  2. Search any brand — See if it leans small/large and view what size fits you.

  3. Shop confidently — No more returns. You pack just what fits.

🔗 Create your free Tellar profile

For travel-ready tips and styling deep dives:


Travel Wardrobe Must-Haves

  • 2× linen or cotton shirts (men); 2× dresses/jumpsuits (women)

  • 1× neutral blazer or lightweight jacket

  • 1× packable scarf or overshirt

  • 1 × crossbody bag (the structure matters – choose one with zip/closure)

  • 2× pairs of supportive shoes (test-in advance)

  • Sunglasses & straw hat

  • Minimal jewellery to elevate casual dresses

Don’t overpack—Italians embrace fewer, elegant outfits. You can always do a short local wash or add a fresh scarf for variety.


Follow Tellar for More Style & Fit Science

Stay connected with us for ongoing styling insights, fit technology deep-dives, and the latest wardrobe trends tailored to real bodies—perfect for travel and everyday life:


Final Thoughts: Dressing the Italian Part

Italy celebrates sartorial elegance—yet your warm-weather exploration demands comfort and flexibility. Smart fabrics, timeless colours, and perfect fit are your travel companions. Let Tellar.co.uk guide your sizing confidently—so you spend time capturing La Dolce Vita, not wondering if your outfit matches.

Buon viaggio—and happy packing! ✨

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